Tag: niche market

What Are The Advantages in Niche Marketing?

There are several advantages to our simple marketing plan of focusing on niches online.

The first is that by narrowing our topic to something very specific, we allow ourselves the opportunity to become an expert on that narrow niche. To be effective as a marketer, you want to be seen as an authority, someone you customers can trust. Because trust is a key element of the buyers decision making process.

It’s much easier to learn everything important there is to know about Ice Fishing lures and gear than it is to learn everything there is to know about fishing in general.

By selecting a niche and learning about it through research, you will be viewed as an expert who provides solutions for your audience.

Additionally, by focusing on a smaller niche market you will have more targeted customers and less competition. This means you will be in a position to be the dominant force within your niche market.

In other words, you will be the big fish in the little pond, as opposed to being a little fish in a big one.

In niche marketing, the concept is first to identify an audience or customer base. Then to study and understand them so that you have a good handle on what they are looking for, what they are hungry for. And then you feed it to them, by promoting a relevant product to meet that demand. That product may be someone else’s or your own, but the key is that before you go to the trouble of promoting it, you have already identified the people who want it, and understand how and why it will meet their needs. It then is a simple matter to sell it.

The primary advantage of niche marketing is that it reduces resistance to the sales process. You are no longer trying to get people to buy something they don’t want. Instead you are helping them solve their specific problem. As such you become their hero, which is a far more satisfying outcome.

Niche Blogs and Web Sites are Ideal for Home Gamers

Much of what I write about here is oriented to the “Bricks and Mortar” business person, but the Micro Business Specialist is a “Big Tent.” concept and particularly includes one person shops staking out a claim via the internet.

For a few home run hitters, the internet is a place to dominate a field. To be the top guru in pay per click, or Adsense or Article writing etc. And then to make millions selling how to books to all of us wanna bees.

A better strategy for most, is to strive to become good a just getting hits. Singles will do nicely if you can string enough of them together. And one of the best ways to get hits consistently is with niche marketing.

I have two suggestions today. One for those of you already aware of the power of niches, and a second for those who may still be getting their feet on the ground here in the less than solid cyber fields.

First the immediate and urgent. It’s one thing to identify a niche, its another to fill that niche with useful material.

One of the best shortcuts is to find and use quality private label material. Private label material is like the store brand of green beans at your local grocery store. It may have the stores label on it, but it was grown and packaged by someone else.

This is done everyday in many fields including article research and writing. You have all heard of ghost writers. Private Label Rights is the term used to describe articles and even books that have been ghost written, and are available for you to use.

Some are PLR material is better than others and some niches are better than others. I will return to this topic again. But I want to share with you my most recent niche and the source of material I will be using. Because if you hurry, you too can grab on of the few remaining rights packages.

The niche is aroma therapy. Aroma therapy is a sweet smelling niche. It’s been around for thousands of years and will likely be around for the foreseeable future. It’s also a niche that isn’t over saturated. That’s why the recent release of a quality PLR package on the subject is worth more than passing attention.

There are a lot of ways to build a successful online enterprise. But one of the surest is to focus on niche markets, and create internet properties that serve those niches. When you can find a quality PLR product that fills a niche you have a tremendous head start.

Doug Champigny, who is a PLR master if ever there was one, has just released an Aroma Therapy package. It includes a 50 page ebook that you can sell as your own, a set of ten articles and ten podcasts of those articles. It also includes a set of graphics you can use and a blank set that you can edit to rename the eBook to your own title.

You could have these added to a web site or blog in short order and add adsense ads, click bank products and a wide number of related products from elsewhere.

Now word to the wise, you will have much more success with this if you rework the content to make it your own. I spent a chunk of my yesterday doing just that. I reworked each of the articles into my own words. It wasn’t difficult as the material was well written. In the process I learned a lot about the topic, which is a plus.

I bought a new domain name, www.aromatherapyscents.com which I will launch as a wordpress blog site in the very near future. I will offer the eBook for sale and provide useful information in the form of the 10 articles on Aroma Therapy that were included in the package.

I will probably add Adsense ads on the site and offer a set of additional products from a select few of the hundreds of aroma therapy and related companies that offer affiliate programs. I will also set up a Google Alert for the term Aroma Therapy and monitor what comes my way. That should allow me to add relevant material to the blog format as time goes on.

I’m slow, and I have many diverse tasks on my daily schedule, so this may take me a few days to get set up to the point I like. But once done, I will have an internet property that will attract visitors and sales for years to come. That is what I call a single. Now if it gets really hot, and I discover that I am getting a lot of traffic I may try to stretch it into a double, but I will take a look at that once I round first.

Now heads up, Doug Champigny the author of the PLR Package on Aroma Thearpy is no fool, and he restricts his PLR material to just 100 copies. That way the internet doesn’t get over saturated with the stuff. This works to my advantage, and yours if you decide to jump on this bandwagon.

But you need to grab your copy today. This one is already largely gone. There’s a growing group of folk who grab Doug’s stuff as soon as it’s issued and run with it. I’m one of them and I think you should be too.

Go to http://askearlabout.com/champignyAromaTherapy.php

Now if this is all new to you, let me suggest that their are dozens of people who teach bits and pieces of this approach. I’ve spent tons of money over the years on eBooks and courses that covered various parts of the whole. Sometimes the parts meshed together with one another, and other times  they didn’t. They almost always had a hole, sometimes a big hole when it came to implementation of the theory being taught.

That’s one of the reasons I’ve become such a fan of the Niche Profits Classroom. If you are still struggling to find your way online, they have an extremely comprehensive training program and some cutting edge tactics that will get you up and running in the right direction fast.

I don’t know if it’s the best such training resource out there or not. It may be. It is certainly the best I have encountered, and rather than charging $1,000’s you can access it for a small monthly fee, take what you need and leave. They have a huge array of videos that walk you through the steps to almost everything you need to know. And they share some top end secrets that will make your head spin.

So in this relatively long post I have shared an immediate opportunity to grab great material for a lucrative niche, and my best recommendation on how to move forward online if you aren’t fully up to speed yet.

I hope you will take action on both.

Money Word Matrix- An internet marketing idea you should steal.

Normally, I focus this blog on internet marketing tools that can be adapted by offline businesses. Last Friday, I came across a new approach to finding relevant keywords that amazed me in terms of its simplicity and power.  The technique is called the Money words matrix.  Two very successful young marketers discovered and refined the technique.  It has ton’s of applicability to many offline businesses.

They gave the idea away for free as part of a series of promotional videos for a new membership site they have opened.  The site is designed for folk who are looking to build an internet business, and in today’s economy that’s a lot of people.

On the strength of their free promotional videos, they had their new membership site explode.  They initially hoped to attract 250 people, within a 2 weeks they had 1500. I am one.

They just plain have a solid approach to internet marketing that will work for a lot of people. But whether you are interested in finding a new way to make money online or not, you have to check out their Money Word Matrix.  It will transform the way you think about keywords and keyword advertising. Whether you are primarily an on or offline business.

Now that is covered in the second of their promotional videos, so you will need to sit through the first as well. But I think you will find that interesting too.  (Even if you’ve never met a Beta Fish before.)

Click on the banner below and relax, listen and learn. Be sure to sign up for the second video, and be blown away.  I was.  You may even decide to join the Niche Marketing Classroom.  Like I said, I did.

Targeted Lead Generation

Listen to this post on Targeted Lead Generation on MP3

Targeted Lead Generation

Many sales people lust after good targeted leads.

Like a fisherman who traps their own minnows or digs/farms their own worms, it’s possible to set up your own targeted lead generation system. The advantage, in addition to cost savings, is your own exclusive access to your targeted leads, and the ability to build a positive business relationship with them from the start.

Targeted lead generation is not too difficult to do on your own, if you are clear about what your potential targeted lead wants. Understanding your customer is key to any sales process.

The first step is to set up a simple web page or blog site.  If you want your leads to be targeted, your site needs to be targeted as well.

Generate a list of the ten most frequently asked questions your customers raise during the sales process.  Add to it the five things you wish they knew about your product before they made a buying decision. Then write out the three things that make your particular product unique.  If you can come up with more than ten, five and three do so.

This list of questions, features and benefits will be the basis of your web page or blog.  Examine your list through the eyes of the targeted lead you wish to generate. Of the topics on you list, which 3-5 would generate the most interest from a casual prospect not actively searching for your product at the moment?

What ever they are, design a 3-7 page report discussing them in reasonable detail.  These you are going to make into a free report that you will give away to anyone who comes to your web site and requests it.

To make it even more appealing, it would be a good idea to come up with a sexy title, and a nice graphical image to catch your prospective targeted leads attention.  But if the creative juices aren’t flowing you can go with something like the “The Top Three Things You Need To Know Before Buying an X”

The rest of the topics you have come up with should then be turned into individual articles.  The best 6-10 should be used to create separate pages on your web site if you go the web site route, or if you go with the blog approach, all of them should be turned into blog posts.

The combination of multiple web pages on a narrowly defined topic that focuses on the key issues and questions a prospective buyer may have will attract just the people you are hoping to find.

By creating a free report, that answers their most burning remaining questions, you have a giveaway you can offer them in exchange for their email address.

By linking this system to an auto-responder you can follow-up with your new targeted lead automatically.

Your follow-up messages can repeat in a reworded manner the exact information you have already posted on your web page or in your blog. But with each message you make sure to indicate your willingness to personally answer any additional questions they may have and invite them to contact you when they are ready to make a buying decision.

The best part of this system, is that they will call you when they are ready to buy.

This method of targeted lead generation does take some effort to set up and to refine. But once it is set up, it can operate on auto-pilot and generate targeted leads for you for years to come.

It’s the equivalent of teaching someone to fish.  But there’s nothing fishy about it.

This Might Not Be Appropriate for You

This might not be appropriate for you.

But rather than deciding that for you, I feel obligated to share it with you. Then you can decide.

As you know, I am a big believer in the maxim, “Give and you shall receive.”

That’s why I promote Giveaway Events, and products like Jeff Dedrick’s Instant Bonus Pages.

Now while I have benefited from participating in Giveaway events, the organizer of such events does way better.  They end up with everyone on their list.  Contributors and Members. And they know which contributors promoted the events and which sat on their hands.

Think about the power of that.

Now, Imagine you were the promoter. Not in internet marketing where a new Giveaway event launches every other day, but in your niche.  Whether that niche is online or offline, you could take the same free giveaway idea and over night build a massive list of both people interested in the niche and joint venture partners who you can work with to mutual benefit.

Now I said overnight, and the truth is it won’t actually happen overnight. It will take effort and a strategy and follow through.

Frankly, I don’t know if you have the vision and maxi to make it happen.  Now I’m not saying you don’t. I’m saying I don’t know if you do.  Do you?

Well to make it happen, it will take that maxi, some determination and a workable plan. And that’s the reason for today’s post.

Jason James has just released his “Giveaway Riches” Manual.  This is your key to unlocking the locked door that is holding your back.

If you access this material and put the plan into action, you will be able to use the power of the Giveaway to catapult yourself into a dominant position in whatever your niche market is.

The cost of this key is only $37 during launch week, which began today Tuesday February 3, 2009 at noon EST.  The price will be going up next week and then again the following week.

If you have been exploring internet marketing while working in another niche or job, imagine the power of being the first to bring to your field the power of the giveaway.  This is the type of technology – the type of idea – that can take a 1or two person company to the top of the heap.  By passing the established “Old Style” firms virtually overnight.

Do you have the guts to transform your industry?

Those who accept the dare and take action will be winners.

The innovators who lead their sector, their industry, their niche out of the current economic downturn.

They will be the ones others will marvel at and wonder how they managed to become so successful overnight.

And the answer to that question will be, as it always is… you had a plan and you took action.

Now I still don’t know if you are up to this.  Frankly I have my doubts. But if you are go to Giveaway Riches