One of my local clients is the Postal Dispatch Business Center in Bloomington MN. They offer a wide range of services, too numerous to capture them all on their Google Plus Local Page listing.
One of their services is the taking of passport photos. While this is minor part of their business, it is not insignificant.
As a business service center, they hope to bring people to their location for one service and then once a relationship is established, bring them back for additional services over and over again.
The easiest way to promote such services turns out to be via Video. As shown below, I created a video featuring their Passport Photo service but also mentioning their other services as well.
Using a variety of techniques, I will get this video to rank on the first page of Google results for anyone in the area who searches for “passport photos.” There are relatively few competitors actively competing for this market so it should be relatively easy.
The take away I wish to share here is that sometimes it may be easier to rank for a smaller service and use that as a leader to bring prospects to your business. Of course, you still need to get the video seen, so you want to learn how to properly get it ranked. If you need help with that, contact me directly at enetwal @ gmail.com