Mike Paetzold back again for day 4 of my visit here as part of The Old Bald Guy’s Blog Tour. This week our topic is “Helping Offline Businesses Use The Net Effectively. Yesterday we discussed the two major website mistakes. Today we will discuss what you should use as your web base.
Now I may be just a bit prejudiced but I like to use WordPress as the base for any site.
There are 4 major reasons…
- Proper infrastructure
- Easy to update
- Interactive
- Google loves them
Lets take them one reason at a time.
Proper infrastructure
With plugins a WordPress blog makes it very easy to use proper title tags on each page. Your interlinking is automated allowing you easy navigation and making it easy for the spiders to find your content.
The other things that I like is the built in RSS feed, the automation of your sitemap in a format the serps want and the ability to automatically ping various sites and let everyone know that you have added content.
All of these can be duplicated in other web site formats but it usually takes a lot more work and maintenance.
Easy to update
Once a WordPress blog is set up and tweaked out it is really easy to add new content without having to do a lot of HTML editing. Anyone that can use a Word Processing program has the skills to update a blog properly.
Interactivity
A blog makes it easy for you to get feedback from your visitors and still control the content through your approval process of comments. This also adds new content to your site that you did not have to generate.
Google loves them
Nuff said. No, not really but as Google draws about 65% of all the web searches having your content in a format that Google likes is a plus. Add in the ability to automatically notify Google through your site map and pinging gets you indexed quickly.
Now that is not a guarantee that you get the #1 ranking but it does make it easy to make sure you check all the on page SEO factors automatically.
Tomorrow we will talk a lot more about Google and what tools an offline business needs to be aware of and take advantage of.
About the author
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Mike Paetzold has been online since 2000 and runs numerous blogs and works with offline businesses through Coal Region Web Services. Currently you can find out what he is up to at Mike Paetzold Recommends. You can also find out and keep current with WordPress at his blog WordPress Made Easy. |