I’ve just completed a new youtube video in my ongoing series teaching main street and other businesses how to more effective set up their web sites for marketing purposes.
For a site to be of value to any business it must of course be found by prospective customers. Ideally, you want to be number one on the free organic listings. If you are, you will get more people clicking on your listing than any other on the page, including those who are paying to have ads at the top of the page.
While every site is different, the most recent statistics suggest the top organic listing will get 43% of all the clicks on a search engine generated page compared to about 18% of the clicks that will go to one or another of the paid advertising ads.
The second highest organic site will get on average between 20-25% and the rest will go to those organic listings from positions 3-10.
For some reason, the 10th place listing does better than those ranked 3-9, presumable because some people like to start from the bottom up.
These numbers change from time to time, the most significant change appears to be that fewer people are clicking on the ads. It used to be that they claimed a full 25% of all the clicks. Some think that’s just a function of more people being aware of the difference between the paid ads and the organic research as more and more people gain computer literacy.
Now the first struggle is to get to page one. The second struggle is to get to the top of page one. But in the interim, what you have in your Description meta tag can help you wrestle a few more percentage points of clicks on your listing, wherever you are in the rankings from #1 to #10.
I hope you found this video and post useful. Please leave any comments, questions or suggestions in the comment section.
[tags]Meta tags, metatags, description tag, organic listings, seo, search engine rankings, page one ranking[/tags]