Most internet marketers start out by promoting other peoples products, which is fine but almost everyone who is a success online recognizes that ultimately you need to make your own products.
However, for most people, creating content such as writing E-books, designing E-covers or writing sales letters is a nightmare.
There is a way around the problem. You can always hire someone else to do the work. Now this is a real option for many, but if you are pursuing internet marketing because of a cash deficiency in the rest of your life, this option becomes less real. You still need to develop your own products, but rather than create your own or hire a ghost writer to do it for you, you are going to invest a much smaller fee and acquire private label rights material.
It’s the same as buying a ghost writers work after they have finished rather than before. The best part is that because the ghost writer is sharing the finished work with a number of people they can sell a license to use it to you and a small group of other people at a fraction of what it would cost to do it solely for you.
Once you have the rights to the ghost writer’s manuscript, audio file or video, you are free to edit the content any way you want. That allows you to do as little or as much as you wish to personalize the product. In either case, you can put your name on the product as the author.
If I have pretty much left the product as is, I tend to use the term, “Presented By:” rather than claiming authorship, although I could.
As a general rule, its a good idea to change the front page graphics, but again there is no law that says you must. Typically, I spend a fair amount of time re-editing the manuscripts to make the flow of words more similar to my natural voice. But again this is not required. It helps a lot though if the ghost written content is of good quality to start with.
Unfortunately, not all PLR is created equal. You have to identify and follow one or more trusted resources who won’t sell you junk. Thankfully there are quite a few quality resources out there.
One of the “Good Guys” that I recommend is Khai Ng’s PLR. One thing I like about Khai is that he focuses on lucrative, money generating niches like self improvement and personal development. These are evergreen niches. The products you create using his PLR will last you for years.
Khai’s products are written in good American English and are in demand by big names such as David Cavanagh, Jeremy Gislason, Simon Hodgkinson, Edmund Loh, Ian Del Carmen, John Delavera and many more.
He is currently running a huge promotion in which you can pick up a raft of highly desirable titles for a fraction of the normal cost.
Go here for more information on Khai’s offer: Khai Ng PLR
In future posts, I will mention a few other “better” PLR resources. I recommend you try Khai and a few others over the coming few months.
Eventually you will identify a small cadre of PLR providers you can trust and count on. Once you do, it will be a simple matter to focus on the mechanics of bring the product to market rather than sweating over grammar and punctuation.
[tags]Khai Ng, PLR, Private Label Rights, product creation, make my own product, make your own products[/tags]