One of the first eBooks I wrote from scratch was my Main Street Rises to the Top of the Search Engines. I’ve distributed almost 2000 copies of it over the past 16 months. During the research phase I gathered information from many different authors, membership sites and more.
During that process, I was able to form judgments on people and their comments. Some were into black hat techniques to fool or beat Google at their own game. Others were more interested in doing “natural” SEO tactics designed to promote their sites but not to “Game” the system. These guys often sounded a little defensive pleading the case to do it right and not suffer the potential negatives of Black Hat techniques because despite the fact that the techniques work, they and or their sites will eventually be found out by Google and they will need to start from scratch.
Well, maybe its my temperament, but I have firmly joined the White Hat guys and encourage you to do so as well.
Now the truth is that there are a lot of people teaching and doing SEO the right way. But the other thing I found out when doing my research is that there are several major disagreement as to what is the right way.
One of the best new pieces of information I have seen on doing SEO the right way has just been released by Ryan Deiss.
He has issued several new reports as part of a new launch he is doing tomorrow. Frankly, I wish I had taken the time to read his emails a bit earlier as I am getting on the bandwagon late.
I did however really enjoy his new take on the current status of SEO considerations in the current Google environment.
The new Caffeine rollout by Google appears to return to the key basics that underlined the approach I taught 16 months ago.
There are three major components according to Ryan, Page set up which includes all the meta tags, keyword placements on the page, etc. as one component.
Effective backlinks is the second part of the triad, and here is where Ryan adds some new free tools to the equation. If you sign up for the free eBook in the link below, you will probably be able to get them as well, depending on how long Ryan leaves them up. (Word to the wise – These often come down once a launch goes live or shortly after so don’t dawdle. )
Finally, the third element in the equation is evidence of human activity. I like this. I see so many people selling web site with gobblie gook articles, RSS feed only content all on automatic pilot, all designed so no one really bothers to read the articles, but may click on an adsense ad or affiliate ad.
The presence of human activity, blog posts, comments etc as well as content that people go to an actually read, is now being rewarded. And it should be.
These three things, page set up, backlinks and human activity are the foundation now of Google’s Ranking algorithm. This third element is not fully discussed my me eBook, but the other two are and most if not all of what I have written there is still current and valid. Particularly the on page factors.
At any rate, I encourage you to sign-up and download Ryan’s Perpetual Traffic Report. It will give you a solid history of the Google changes to its ranking approach and will show you where you need to focus your attention today.
[tags]Ryan Deiss, perpetual traffic report, perpetual traffic, SEO, Google Ranking, Google algorithm, [/tags]