As I have been working with small businesses in the off line world, I have discovered that most of them have poor to non existant keywords in the hidden meta tag code of their web sites. Since Google apparently doesn’t give these much weight these days, it appears some web designers skip over them. That’s a mistake. While Google is the big daddy out there in search land, it has at best 60% of the search market, and the other 40% of the guys do use meta tag keywords to find your site.
I don’t know about you, buy I can’t afford to miss out on 4 of 10 customers.
This is particularly important for small businesses in the current slow economy. I’ve made a special offer to my friends in the Home Staging industry, where I have done some fairly extensive research in the past and offered them a special deal. My advantage is that I have already researched the keywords appropriate to the industry, and it’s easy to massage them to meet each individual’s circumstance.
I am open to doing additional work along these same lines for other industries as well. A solid set of meta tag keywords can also serve as a good start on pay per click advertising as well.
Drop me an email at enetwal@gmail.com for more info.