Should I use online article marketing for my locally based business?

Online Article Marketing

Online Article Marketing is a highly effective tool used to sell both hard goods and information products to national and international audiences. But does it make sense for a small locally based business to use it as well. In a word, Yes!

Businesses use online article marketing to establish themselves as experts, to drive traffic to a sales page and to build back links.

While the first two are important, they are less valuable to the local business person, after all most readers will not be from your market place. Nonetheless some will be, but that’s gravy.

The real advantage of online article marketing for a local business is to out rank their competitors on the search engines. And that does make a real difference for many.

Each time an article is listed on an article directory or published in an ezine or blog, a new back link is created which the author of the article can direct to wherever they choose.

These back links from multiple sites factor into how some search engines like Google rank your site. A site that has links coming to it from a wide variety of sources is more likely to be seen as highly relevant.

While there are many factors that apply to search engine optimization, in general, the web site that has a lot of back links tends to be ranked higher than a comparable web site that has only a few. Online article marketing is one of the best ways to get a ton of such back links for free.

The key to your success is to identify a keyword that people search for, relevant to your specific business or a product you sell. Write the article about that keyword. Include the keyword in your title. And then use it in the resource box you prepare to go with each article you write.

In the resource box you will tell the reader who you are and invite them to come to your web site. You are usually allowed two hyper links by most article directories. You want to use your keyword in the resource box, and hyper link it to the URL of your web site. Ideally you want it to go to a page on your site dealing directly with the product you are selling.

Such hyper linked keywords are called anchor text. The search bots that roam the internet pay attention to them. By using the keyword, you are letting them know that the landing page you are sending them to is related to the keyword.

Thus when someone in your local market searches for “Primer Paints in Baltimore”, the odds are a little better that your shop’s web site will appear higher than your competitors. And that’s what you want.

Getting good back links is like naming your business AAAPaints in the old days when people used to use the yellow pages. Now they use computer search to find almost everything. And that’s why you should be using online article marketing to build your search engine ranking, even if no one in your market place ever reads them.

For more information on Online Article Marketing go to my blog on Article Marketing. http://ArticleMarketingHint.com

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My advisers have praised this 37 page report, but advised me that I need to refocus it away from Ma and Pa businesses. “They will never buy,” they tell me. “They would rather hire somebody to do the work, than learn to do it themselves.”

Are They Right?

They may be right. So I will rewrite it over the fourth of July weekend. The content won’t change much. All the concepts and insights will remain the same, I will just redirect the wording to the internet consultant community. I may add some suggestions about how they can charge you hundreds of dollars for some of this, and I may be able to edit out some of the more basic “how to” stuff to keep it from getting too long.

How About You?

It’s up to you. Do you want to pay me $17.00 and learn how to do this yourself, or pay someone else hundreds or thousands of dollars?

I’m Not New To This

I’ve been working this beat for some time now. Trying to help micro businesses learn how to do this stuff themselves. That’s because so many of them are not doing it right. All the professional internet marketers know it. It’s just not been worth their while to step in and give advice. My first eBook on the topic was called, “Why Most Small Business Web Sites StinK!

Most of them STINK!

It compares a business web site to the functions of a typical trade show, like a home improvement show. It compares aspects of the crowd at trade show to the traffic you get online. It compares three different aspects of a trade show booth with a basic web page layout. It also talks about the promotions at a trade show and the booth staff and what happens after a trade show is over. Each function is compared to the similar functions your web site should performing for your business.

Too Much Flash And Bang That No One Ever Sees

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But Hurry

As soon as I get the revisions done, this page will come down. And let me warn you, it won’t take long. And don’t forget, I am offering you a full 60 day money back guarantee. If you are not satisified for any reason, email me and I will refund your money in full. No questions asked. So you see you have nothing to loose and everything to gain.

Best Wishes,

Earl Netwal

The Micro Business Specialist

www.MicroBusinessSpecialist.com/blog

enetwal@gmail.com

Squidoo – Rank on Top Twice!

Squidoo – Rank on Top Twice! PodcastSquidoo – Rank on Top Twice!

Getting your web site to be top ranked on Google and the other search engines is a complicated task. Particularly, if you are one of many within a given market area.

A little known tool for many main street businesses is an internet portal called Squidoo.

It’s similar in many ways to sites like Facebook, and Myspace in that it allows people to create a web presence easily, but unlike the aforementioned, it unabashedly permits commercialization. That means you can put up sites that advertise your business.

The easiest way to do so is to reuse much of the content you have on your web page now. Just rephrase and reorient it to fit the new medium.

Squidoo calls it’s pages, lens. There are a group of modules that you can create and edit in minutes once you get the hang of their system. There are a lot of interesting things you can do with the various modules. The main thing you want to do is use your Squidoo lens as additional advertising tool for your services and as a funnel to send traffic to your main web site.

The most critical point when setting up your first lens is what you call it.

If you are a butcher in Minneapolis, you want to do some keyword research as to the best term to use for your market. It may be “butcher”, it may be “quality meats”, it may be any number of things. What ever it is, you want your first lens to use the best of the picks and then add the words, “in Minneapolis” or what ever the top geographical term is in your market. Then after you set up a lens, “Quality Meats in Minneapolis” set up another for “Best Brats in Minneapolis.” Since Squidoo is free, there is no reason for you to not set up multiple Lens on your best keyword phrases.

If you do, you will often find that your Squidoo len(s) will get higher ranking than your own web page, even if you have optimized your web sites meta tags geographically, as I do for my clients.

That’s because Squidoo itself has a high PR or page rank in the eyes of Google.

Now what you want to do is include links in your Squidoo Lens to your web site’s home page. This helps raise your web sites ranking in Google’s eyes as well.

It sees Squidoo as an “authority” site and gives more credence to links coming from it.

There is a lot more to internet marketing than just having a web site. That’s what keeps internet marketing consultants like me in business.

While Squidoo is easy to use, like everything, there is a learning curve. Once you master the basic mechanics you also need to learn the strategies to make it work for your particular needs. There are a number of eBooks about Squidoo out there. I publish one called Squidoo Basics. It is a general introduction to Squidoo.

There are other formats beyond Squidoo, like Hub Pages, but Squidoo is probably the best place to start building a broader internet presence. To get started all you need do is open an account at www.Squidoo.com

In due course, you will not only get your web site on the top of the Google Rankings in your home town, you will also have a Squidoo page there as well. When prospects see you listed not once, but twice, in the top of the local listings, they will begin to understand that you are the person to go to locally for home staging services.

And that’s where I intend my clients to be. On top of their local markets.