You can get significant marketing results with Google Adwords but unless you are careful and manage your results well, it can become quite expensive. That said, it can be a powerful and quick way to drive traffic to your web site. Ideally, you want ads with high click through rates, lower costs, and better response overall. We will discuss several of the best ways to take charge of your pay per click expenditures in the paragraphs that follow.
Experiment with cost per click AND cost per thousand impressions.
Some websites (and yours may be one) have highly targeted traffic to a particular offer. If that’s you, you can buy in volume on a cost per thousand (CPM) instead of cost per click basis. Do use “CPC”; (cost per click) in addition as well, but try CPM as well, to lower overall costs.
Keywords Matter
In almost any competitive niche, you will dicsover that the most obvious keywords tend to be very expensive. Be careful, because you don’t want to bid on the keywords that are really expensive – you could go broke pretty quickly. It is often better to search out less expensive keywords, and to organize them into effective ad groups wtih matching ad copy. You want to get the highest possible position at the lowest possible cost per click. Adwords in not a set and forget game. You must constanly monitor your results and treat it from the beggining as an ongoing experiment. Start with a good keyword tool to identify a wide range of possible keywords. The free Google Keywords tool is one of the best out there, but you can find others that may add additional insights. Long Tails Can Bring Good Results There is ofter less competition and thus less cost for phrases of two or more words. Longer phrases also tend to be more narrowly targeted to your niche do whiel fewer people will search for them, those that do are more likely to be interested in your offer. The real payoff is that they are usually much cheaper clicks. I like to focus my capaigns as much as possible on three word keywords, and you should be sure to add a goodly number to your campaigns. Then watch and see not only which get clicks, but which convert into sales.
In almost any competitive niche, you will dicsover that the most obvious keywords tend to be very expensive. Be careful, because you don’t want to bid on the keywords that are really expensive – you could go broke pretty quickly. It is often better to search out less expensive keywords, and to organize them into effective ad groups wtih matching ad copy. You want to get the highest possible position at the lowest possible cost per click. Adwords in not a set and forget game. You must constanly monitor your results and treat it from the beggining as an ongoing experiment. Start with a good keyword tool to identify a wide range of possible keywords. The free Google Keywords tool is one of the best out there, but you can find others that may add additional insights. Long Tails Can Bring Good Results There is ofter less competition and thus less cost for phrases of two or more words. Longer phrases also tend to be more narrowly targeted to your niche do whiel fewer people will search for them, those that do are more likely to be interested in your offer. The real payoff is that they are usually much cheaper clicks. I like to focus my capaigns as much as possible on three word keywords, and you should be sure to add a goodly number to your campaigns. Then watch and see not only which get clicks, but which convert into sales.
Now It’s Time To Start Selling The ad your searchers see need to grab their attention and get them to click. If it doesn’t work well enough, Google will start charging you more when it does. Your ads should: • Uses your keyword phrase as often as possible, especially in the title
• Offer a benefit in the first line (not a feature)
• A call to action is good if you can fit it in
• Remove Objections with a Promise
• Use the keyword in the URL
The better written your ad the more clicks you will get. This in turn imporves your quality score and Google rewards you with lower costs per click.
Writing good ads in such a limited amount of space is a challenging art form, but the importance of well written ads requires on on going effort to constantly improve the ads you use.
Start with long tail keywords. Focus on well ritten ads and constantly try to improve them. The net result will be more traffic at lower cost per click.
[tags]Adwords, Google Adwords, Pay per click, PPC, Lower cost per click costs, Online advertising, PPC Ads[/tags]