I am preparing a new email sequence for a list that will include many new aspirants to internet marketing. In doing so, I am thinking about the essential truths I can share with them, as an older brother or uncle might.
Many who are exploring internet marketing are doing so from a position of need, meaning that they have little in excess resources to apply to the game. The good news is that it is possible to learn virtually all you need for free if you set your mind to it. There are some inescapable expenses which include computer/internet access, web hosting and an auto-responder.
The critical first step, the crossing of the Rubicon for many emerging marketers – passing from thinking about it to doing it – is the acquisition of an auto-responder service. This monthly cost represents a financial commitment that is purely business oriented. It is potentially a very powerful and lucrative tool, if you put it to good use. As you will never stop hearing, the money is in the list. And the list is on the auto-responder or it’s not worth having.
The hardest part of any list is the first several hundred list members. It’s often slow going at first, which is all the more reason why you want to start building your list as soon as possible.
As your list grows, your ability to grow your list does as well. Joint venture opportunities begin to present themselves. One big break through for me occurred when I learned about Ad Swapping. I was able to multiply my list from 1500 to nearly 7500 in less than a year.
Even now I participate in a swap group at Ultra Swaps. Once you have a list of 500 or so, you should focus on doing swaps. But I digress.
The real message I want to share is, you are probably not in business until you get that autoresponder set up. Once you do, you will need to learn how to maintain it and make it work for you. You could wait till you got that all figured out, or you can take a plunge get the service and learn as you go.
I am a strong believer in taking the plunge. You ain’t never gunna know it all.
Get your auto responder, start paying a monthly bill and make it justify its cost. Yes you will need to learn and do a lot of other things to make it work. But you need to do that anyway, if you are going to be in business online. This just gets you off the dime and on your way.
Now I actually have two different auto-responders, which isn’t necessary. Of the two, I would recommend you go with Aweber. If you are already with one of the other big names, don’t worry, most of them do a great job as well.
Once you start with an auto-responder company you are pretty much signing on for life, so it’s good to go with a quality service. It can be hard to migrate lists at a later date.
[tags]UltraSwaps, aweber, autoresponder, internet marketing, adswaps, business online,auto respond email, autoresponder emails, autoresponder services[/tags]
