Market Maker Launches
I have been focused on my home stagers blog the past week as I prepared for the launch of Market Maker. Market Maker was designed to specifically address the needs of the Home Staging Industry, but it is applicable in many other businesses as well.
The fundamentals of Market Maker are little more than what I have been preaching here for some time.
Effective use of an ethical bribe, and solid follow-up. It’s easy to preach, because it works. And I get a lot of people who will nod their heads and say it makes sense, but will they follow-through? Often not, because it’s work and more importantly because it takes them out of their comfort zones.
With Market Maker I hope to alleviate most of those obstacles, by doing the work for them. I will do their keywords to get them more traffic. I have provided a great ethical bribe, and even a selection of follow-up messages. I will create a opt in box for them that won’t require them to change their existing web pages. All they will need to do is to get their computer person to upload some code. And provide some basic information about their business so I can present it properly.
I’m willing to do the same for most any other business as well. The advantage of the home stagers is that they are a scattered industry. And multiple people can use the same tools without a conflict.
The genius of the home stagers program is that I have transferred to them the ability to sell the eBook of which the ethical bribe is a sample and keep half the proceeds. It should be a no brainer, but it may take a few pioneers to lead the way.
It will be a new idea for many, and in these economic times many will be afraid to invest in their businesses. I hope I’m wrong about that. Time will tell.