Let me take a minute to introduce my self. I am Mike Paetzold and will be visiting here this week as part of my Old Bald Guy’s Blog Tour. During this I am stopping at various blogs for a week at a time to guest blog.
This week I am really excited as after discussing list building, affiliate marketing and blogging the last 3 stops here we will talk about helping offline business use the internet to supplement their brick and mortar business.This is an area that can be a perfect win – win for the offline business owner and the person who can supply what they need to take advantage of the net.
Earl has written about this topic quite extensively and we will not look at it from an off line business perspective but from a consultant perspective as most internet marketers have skills that can be of considerable value to the offline business owner.
Most of my offline business customers do not have the time or the inclination to learn what is needed to effectively use the web for their business. They do understand the power but taking their time to go through the learning curve will hurt their current business model. This creates a huge opportunity for those that are interested in helping them.
Businesses are quickly learning that a lot of the old ways of generating customers like the Yellow Pages are becoming obsolete. When a customer is looking for something they are much more likely to start at Google then they are the Yellow Pages.
The increase in local rating sites for various service businesses has made it a necessity for a business to be following what is being said about them.
All of these things are opportunities if you can show an off line business how it can benefit their bottom line.
Over the next 4 days I will discuss the following here –
- Protecting your online reputation
- Website mistakes
- Easiest way to get good SEO
- Making Google your friend
See you tomorrow.
About the author
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Mike Paetzold has been online since 2000 and runs numerous blogs and works with offline businesses through Coal Region Web Services. Currently you can find out what he is up to at Mike Paetzold Recommends.
You can also find out and keep current with WordPress at his blog WordPress Made Easy. |