Google +1 is already blowing its way to the top of the heap and it’s not even officially launched yet. I am convinced it will eventually eclipse Facebook and is some respect already has.
For one thing the circles that are central to +1 will give those of us with many faceted lives the opportunity to control our output and direct it to only those people we wish to communicate with, rather than the entire free world who we have happened to friend along the way.
As a marketer, I have multiple niches, not to mention family, friends and associations via my political and other social interactions. In the facebook world, all would get the same messages. In the Google +1 world, I can send messages to my body building niche to just my body building niche and not also to my home staging niche or any of my other associations.
Now the new +1 system is not fully released and changes are continuing to be made. What is clear is that one new aspect that will be related to this new system is the idea of +1 ing posts, web sites etc. These votes will be similar to “likes” on facebook, but may have more significance as time goes on and have a material bearing on rankings in the Google search engine.
The exact impact of this all is not clear at this point, but it is pretty sure bet that the more +1’s a site can get the better.
As a result I bought a new WordPress Plugin that will help me generate more of these soon to be valuable +1 ‘s by putting a +1 logo at the top and/or bottom of each blog post automatically.
I can also configure it to post within posts, and even have flyovers at scheduled times to encourage people to give me +1s.
Now many people will wait till it’s obvious that such a thing is needed. I think I am ahead of the game on this one, and that I will benefit by being an early adapter.
Google’s struck out in the past in its social networking efforts, but I think it’s finally got its act together on this one. This was a cheap purchase, and represents my first step to really getting a handle on +1. But I feel strong enough about it to recommend you consider adding the plug in to your blogs.
It’s Called Viral Plus One