New Rules for Backlinking Anchor Text

In today’s Post-Panda world, we need to pay attention to the anchor text we use when driving traffic to our websites and those of our clients.

In a recent release Brad Callen, one of the top SEO minds around, identified the proper ranges of backlinking anchor text we should be shooting for.

Studies have clearly shown that we need to use a wide array of anchor text.  Brad suggests as few as 0-15% exact match which is way different than the 100% most of us were doing a year or so ago.

He goes on to recommend that we actually focus most on the URL with from 35% to 80% of our backlinking anchor text so dedicated.  I remember when I was taken to task by one of my earlier mentors for leaving one naked link in a blog post I did.  How things have changed.

If you are promoting a brand name, he recommends from 10-80%. This clearly depends upon how serious you are about promoting the brand name, versus the benefits your product provides.

And finally, the random backlink anchor texts of Click here, go here, see this etc should range from 30-80%.

As you can see these are broad ranges, and should be used as rough guidelines only. But they do help set the relative weight of each major type of backlinking anchor text you want to shoot for in this post panda world.

I put a link to Brad’s succinct one page cheat sheet in an earlier post on this blog.

Go here to get your copy.

See how I stuck in a random link?

[tags]back link, backlinking, Backlinks[/tags]