Author: enetwal

Plug In Update Tweet My Blog Change Required

Just yesterday, I posted here an interview I did with Mike Paetzold.  I mentioned that Mike was my “Go To” guy on everything wordpress.

Like everything these days, things change, and just today, Mike puts out an alert that one of the plug in’s I use is about to expire and not be updated to meet new Twitter standards.

So I am spending my day in part updating my blogs.  If you use “Tweet My Blog” you really need to check out Mike’s post today. Go to Tweet My Blog Update

If you missed my interview with Mike you can access it here:

Mike Paetzold Interview

Mike outlines not only what the issue is but has a suggestion to replace the functionality and explains just how to install it.

That’s why, I recommend him to you.

[tags]Mike Paetzold, plug ins, blogging, Mr Word Press, Tweet my blog, [/tags]

Profitable Blogging Steps Author Interviewed

I recently had a chance to do an interview with Mike Paetzold, also known as the Word Press Guy and author of the great video series for new and intermediate bloggers called, Profitable Blogging Steps.


Mike Paetzold

He is my personal “Go to” guy on WordPress issues.  I am a regular visitor to his blog http://wptutorial.com/blog to keep up on the constantly changing and improving wordpress world.

Tomorrow August 12th, Stephanie Mulac is launching her Ultimate Blogging Giveaway Event and I wanted to do something different for the event, so I arranged to do the interview with Mike.  It is one of the gifts I am offering on the Giveaway, and I think a good one.

I tried to focus on issues that go beyond introductory discussion of what plug ins to use, and Mike was most gracious to work with me.

If you would like to download the session to listen to it at your convenience you can do so by going here:  Interview Download

If you prefer to listen to it now, just click on the arrow below.  The entire interview is just under an hour in length:

Blogging Interview with Mike Paetzold

[tags]Mike Paetzold, Word Press Guy, Ultimate Blogging Giveaway, Stephanie Mulac, profitable blogging steps, profitable blogging, interview, [/tags]

Promoting Facebook Advertising Ebook, Virally

The folks on my mailing list have all recently received a free report on how to succeed with Facebook Ads. Now, I try to get as much of my traffic for free as possible so I have only briefly experimented with Facebook ads myself. It’s clear to me though, that there’s bound to be some early adapter advantage to getting into Facebook ads today.

While similar to advertising with Google, there are multiple differences in rules and attitude that can be confusing and frustrating. Once learned, it’s a smooth operating machine that can offer exceptional opportunities to the entrepreneur willing to dig gold in what amounts to still virgin territory.

But the word is getting out there, so as always, the big profits will be made by those who spring into action, rather than waiting for the reviews of what happened.

To get your free copy go to http://bit.ly/aVyJd4

But the reason I mention it is to not only make sure you get your copy, but to discuss the viral nature of the gift itself.

You see, I formatted it and used James Grandstaff’s Viral PDF Generator.

When you download your copy of the free social media eBook I offered above you will discover that I have also given you free giveaway and resale rights to the eBook.  Since it’s well written and timely, it’s my hope you will do just that and profit in the doing.

There are of course affiliate links in the reports, and should you or anyone you send it to, decide to buy, I will get a commission. That makes my day rounder.

I’ve also set it up so you can get those commissions yourself.  For a small fee you can get the report re-branded with your affiliate links in about 10 minutes.  The rebrander itself is pretty slick.

Once rebranded, you can give it away yourself on Giveaways, use it as a bonus, or a gift to your existing list, or profitably sell it as a stand alone eBook or as part of a package.    Once launched, a viral product like this can propagate for a long time, bringing you sales far into the future.

If you own rights to your own eBook or other reports, the viral approach offered into a viral product may be worth serious consideration.  Instead of sitting on the hard drive and maybe selling once in a blue moon. Make it Free, Give it away, but give it viral wings to fly with.

I am experimenting with this facebook ad book, but am considering selling rebranding rights to my two popular ebooks.  So keep lookout for more info on that at a later date.

You should take a look at the Viral PDF generator. I can see how it can play a big role in my future plans.  I bet you could see it doing some great things for you as well.  But to do so, you need to click on the banner above and spend a few minutes reviewing the offer.  The exponential power of this viral tool is limitless in its potential.

To get more info grab Jim’s free report by clicking on one of the banners.  Then listen to Jim’s proposition.  It’s a good one.  Particularly valuable to anyone with rights to some dormant ebooks reports rusting on their hardrives.

Click on either banner, grab Jim’s free offer, and then take a moment to check out the Viral PDF Generator.    The free info provided is worthwhile even if you decide not to go the viral route.

[tags]viral pdf generator, James Grandstaff, rebranding, rebrander, viral marketing, Facebook ads, facebook advertising[/tags]

Offline Businesses – The Most Effective Online Marketing Uses Direct Marketing Strategies

Direct marketing in the offline world has grown to huge proportions, becoming a very professional industry in which the biggest players are immensely successful. And these same direct marketing strategies and techniques are the hallmark of the most successful Internet marketing businesses, etc. In fact, every direct marketing professional should consider Internet marketing as a career or at least a sideline for additional income streams.

Direct mail pieces in the offline business world become email blasts online – and with more and more email programs now HTML capable, can be just as glossy and heavily designed as their offline counterpart. And just as direct marketers buy targeted leads or use location-based mail drops, Internet marketing pros rent email lists, buy solo ads and buy leads.

Direct marketing techniques also include classified ads and TV infomercials – online there are a number of classified-ad sites, some international and many based on certain locals. And video sharing sites are perfect for displaying TV-style commercials, infomercials, product demonstrations, etc.

And the ‘golden lists’ or the big Direct Mail houses, those lists of targeted leads that buy from them regularly, are no different than the customer lists online. Just as direct marketers have a pre-written series of e-mails and offers that go out to their previous customers on a regular basis, so too do online marketers who use pre-written autoresponder series to follow up with each purchaser.

If you own and/or operate an offline business in direct marketing, learn all you can about the strategies, tools and techniques being used by successful Internet marketing pros and use that knowledge to increase bottom line profits considerably. While some online regulations, like the anti-spam laws, make parts a little trickier in compliance, it’s more than made up for by the low cost of email blasts, the lack of lead time required for printing, and the free video hosting the video sharing sites provide. Start by putting every commercial and infomercial in your current library online at sites like YouTube, Viddler and Daily Motion and you’re already well on your way.

And if you’re currently working in the direct marketing industry with no equity in the company that employs you, consider starting a part-time job in online marketing and building it into your own full-time Internet marketing or affiliate marketing business. You have the skills so start investigating this low-startup-costs online industry for your own future today!

Having gone from newspaper advertising manager to founding and operating 2 full-service advertising agencies, Doug Champigny had already mastered the world of offline marketing before turning his attention to online marketing full-time. Now, over a decade later, marketing mentor and speaker Doug Champigny is a world-famous marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline advertising and marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Give your online marketing the PowerStart it needs today – enroll now!

[tags]Doug Champigny, Powerstart 2010, powerstart, Affiliate marketing coaching, internet marketing coaching, offline business, Direct marketing, [/tags]

Messages from the Battlefront eCover Released

The soon to be released compilation of interviews done by Earl Netwal as part of his Blog Talk Radio “Yearlings” series will be released sometime in August of 2010.

The Series will include interviews with Roy Fielding, Lonnie Amirault, Fred Lotgering, Gaj Subudhi, Michael O’Rielly, Singing Steve Bermann and David Walker.

The title of the project is messages from the battlefront, and represents a look at tips and tactics these 7 marketers have found useful in their forays into the battle front of the marketplace.

Watch this space for more information as this project nears release.

[tags]Roy Fielding, Lonnie Amirault, Fred Lotgering, Gaj Subudhi, Michael O’Rielly, Singing Steve Bermann, David Walker, messages from the battlefront, blog talk radio, [/tags]

Don’t Want to Do It Yourself? Easy Internet Marketing

Now I am a do it your-selfer. That’s my strength and weakness.

That said, I have to admit that the package put together by New Zealand based internet millionaire Mark Ling is an exceptional “done for you” ticket to success online.

One caveat, you will still need to learn how to drive traffic to these beautiful sites he has prepared for you, but you won’t need to worry about finding a niche, preparing a web site, creating an eBook (Actually you will get three per niche for a total of 15 to sell or giveaway) and even graphics are well done with many variations so your products look unique.

And he does much more than that. The hardest task from my point of view is the creating of followup emails.  With this package you get a ton of those as well and instructions on when to send them. Best yet, he has included a nice complement of “Hard Sell” follow-up emails which when combined with the rest of the quality sequence is sure to convert well.

[tags]Affiliorama, affiliojetpack, Mark Ling, Done for you, Internet marketing, internet marketing turn key, turn key products, [/tags]

Is Google Broken? Get the Perpetual Traffic Report

One of the first eBooks I wrote from scratch was my Main Street Rises to the Top of the  Search Engines.  I’ve distributed almost 2000 copies of it over the past 16 months.  During the research phase I gathered information from many different authors, membership sites and more.

During that process, I was able to form judgments on people and their comments. Some were into black hat techniques to fool or beat Google at their own game.  Others were more interested in doing “natural” SEO tactics designed to promote their sites but not to “Game” the system.  These guys often sounded a little defensive pleading the case to do it right and not suffer the potential negatives of Black Hat techniques because despite the fact that the techniques work, they and or their sites will eventually be found out by Google and they will need to start from scratch.

Well, maybe its my temperament, but I have firmly joined the White Hat guys and encourage you to do so as well.

Now the truth is that there are a lot of people teaching and doing SEO the right way. But the other thing I found out when doing my research is that there are several major disagreement as to what is the right way.

One of the best new pieces of information I have seen on doing SEO the right way has just been released by Ryan Deiss.

He has issued several new reports as part of a new launch he is doing tomorrow.  Frankly, I wish I had taken the time to read his emails a bit earlier as I am getting on the bandwagon late.

I did however really enjoy his new take on the current status of SEO considerations in the current Google environment.

The new Caffeine rollout by Google appears to return to the key basics that underlined the approach I taught 16 months ago.

There are three major components according to Ryan, Page set up which includes all the meta tags, keyword placements on the page, etc. as one component.

Effective backlinks is the second part of the triad, and here is where Ryan adds some new free tools to the equation.  If you sign up for the free eBook in the link below, you will probably be able to get them as well, depending on how long Ryan leaves them up. (Word to the wise – These often come down once a launch goes live or shortly after so don’t dawdle. )

Finally, the third element in the equation is evidence of human activity.  I like this. I see so many people selling web site with gobblie gook articles, RSS feed only content all on automatic pilot, all designed so no one really bothers to read the articles, but may click on an adsense ad or affiliate ad.

The presence of human activity, blog posts, comments etc as well as content that people go to an actually read, is now being rewarded. And it should be.

These three things, page set up, backlinks and human activity are the foundation now of Google’s Ranking algorithm.  This third element is not fully discussed my me eBook, but the other two are and most if not all of what I have written there is still current and valid. Particularly the on page factors.

At any rate, I encourage you to sign-up and download Ryan’s Perpetual Traffic Report. It will give you a solid history of the Google changes to its ranking approach and will show you where you need to focus your attention today.

Perpetual Traffic Report

[tags]Ryan Deiss, perpetual traffic report, perpetual traffic, SEO, Google Ranking, Google algorithm, [/tags]

Well I did the interview…

I enjoyed my interview with Henry Gold last Tuesday.  I hope you had a chance to listen in.

I will admit to wishing for a bit of a do over.  Not sure I was fully prepared for the line of questioning.  It might have been a good idea for me to schedule my interview for a later date. That would have allowed me to listen in on some of the others.

You will be getting regular emails from Henry about each of the upcoming interviews. There are at least 35 of them. Catch as many as you can.  You really will learn more from eavesdropping on these interviews than you will in most eBooks or even some membership sites.

As to the interview I don’t think I had a defined enough of a message for the opportunity. But I did have a chance to ask Henry a Question that I had, and he hit me with a 2X4.

Now I’m not going into the advice he gave me, because it was just that advice for me. But I will tell you, it scrapped the right scab on my business plan.

Now that means that I’ve got a bit of a sore I need to address.  That is the magic of Henry Gold. He identifies the things you need to work on, to be successful.

Now I haven’t revamped everything overnight, but I am acting on the advice I got.

Listen in, perhaps all the other interviews will be different than mine. What I do know though is that at least one person learned something from my interview and that was me.

Listen in to the interviews for free. The final product that gets assembled as a result probably won’t be free. Listen in live for best effect and because you can ask your own questions as well. Register for Destroy Gurus Now:  Click on the Banner.

The Micro Business Specialist On the Hot Seat

Well I admit it.  I’m a little nervous about an interview I am doing next Tuesday at 1PM EDT with Henry Gold.

I am one of 35 internet marketers Henry is interrogating as part of his “Destroy Gurus” program.  I’m hoping you will listen in to give me some moral support.

I’m not sure I like this “Destroy” idea. He’s talking about ripping into us with tough but fair questions. Kind of disconcerting.

Henry’s ultimate goal is positive however.  His hope is that this series of interviews will help new and established marketers pick up some useful tips.

As many of you know, I believe in this concept of learning from others. That’s why I did my Blog Talk Radio series I called Yearlings.  If you listened in to any of them, you know that such interviews can be packed with actionable information.

I expect to have the 7 interviews I did packaged into a product by the end of this month, although I am having to learn some new skills in the process of creating it. I encourage you to keep an eye out for my product, but in the meantime please listen in to the Henry’s Destroy Gurus series.

You need to sign up for it, but don’t worry its free.  Just go to http://DestroyGurus.com/84

Doing interviews like this is just one of 7 ways I know of to create information products.  And in many ways it’s the easiest.  I describe all seven in one of the modules of my 8 part Internet Marketing Intensive series.

As part of Henry’s Destroy Guru’s program I am offering the module on Information Product Creation as a free gift. So if for no other reason sign up so you can grab this for yourself.  http://DestroyGurus.com/84

Now finally, the selfish reason I have for asking you to attend my interview is that Henry’s got a contest going for the 35 of us involved.  People who listen to the interviews will be asked to vote on the value of the content we provide. I’m hoping you will not only listen, but give me your vote.

I will do my best in return to offer useful material based on my experience to date.

[tags]Destroy Gurus, internet marketing Intensive, yearlings, information product, interviews, Henry Gold, product creation,Giveaways[/tags]

Advance Notice for AffilioJetPack

I’ve had a chance to review a new product that will be coming out at the end of the month.  It’s not available yet, as they are in pre-launch mode.

At first glance, it’s hard to know who Mark Ling is aiming his new AffiloJetpack product at.

Mark is widely respected in the internet marketing industry for his direct, no-hype approach to teaching affiliate marketing. His previous products have been the highly-praised step-by-step AffiloBlueprint course (aimed squarely at beginner affiliates), while his Affilorama Premium product continues to draw more advanced subscribers to its monthly tools/tips/hosting package.

But I’m confused about AffiloJetpack.

On one hand it looks to be targeted at complete newcomers to affiliate marketing, but on the other hand it seems to be pressing hot-buttons for more experienced affiliates.

For people who are completely new to internet marketing, Mark has identified a number of hurdles that stand between the average Joe Newbie and affiliate riches, and he seems intent on smashing every one of them.

The first hurdle that he says trips people up is in choosing a niche to target. I can’t disagree with that. I’ve seen affiliates spend weeks and months deliberating over a niche. So for AffiloJetpack to come along with TEN niches hand-picked by Mark Ling himself and PROVEN to be winners… well, that’s certainly going to help some newbies out.

(And maybe even some more experienced affiliates who are looking for a niche to go into next.)

The second hurdle Mark identifies is in the actual building of a website, so he’s put together his very own WordPress theme designed to make it easy for even the most inexperienced web designer to tweak the layout and design of their site. It includes some other nifty functionality that only someone experienced in building affiliate sites would think of, such as a squeeze page generator that lets you use Mark’s most successful squeeze page layouts in your own promotions. Nice!

The theme also reflects Mark’s extensive background in tutoring inexperienced affiliates… he’s added things like image uploaders so that users don’t have to master an FTP program to get their header or background images online.

I have to say, this theme is PERFECT for web novices. And with AffiloJetpack, Mark has also thrown in free hosting with what they’ve called “Incubator Hosting”. I know from experience that it can take quite a few steps to install WordPress and a great theme on a hosting provider. Each step is something that can go wrong. So I really think a lot of newbies are going to appreciate this one-click setup.

On top of all this comes the content: Twenty articles of very high quality that you can either just plug into the site as-is, or re-word to get full SEO benefit.

So that’s pretty much a kitset website: Everything you need to build an affiliate site in a very short space of time. It’s a great start for newcomers to affiliate marketing who just want to get something up on the web quickly, without the long learning curve.

But here’s where it gets more advanced.

Whereas I would have considered all this content and functionality to be an OK product on it’s own… Mark says this is just the beginning. In other words, this isn’t even the main show.

The main show is what comes next: A 80-part autoresponder series that you can plug into a service like Aweber and use to start collecting email addresses and building a relationship with people who sign up.

Mark says that the thing that disappoints him the most is when affiliates don’t add an autoresponder series to their websites, because this is the thing that will earn them the most money.

And I admit… I’ve been guilty of that myself. Sometimes you just want to see a site making money before you invest even MORE money in building a follow-up series. Or sometimes you’re just so exhausted by the time you finish putting your site together that this goes on the back burner.  Or sometimes you do get a series of emails going, but they can become a hodge podge of different promotions rather than a thought out series designed to inform, build relationships and ultimately convert.

An autoresponder seems more like “extra credit” for an affiliate site, but Mark is adamant that it should be the main focus. To the extent that you might not even promote affiliate products on your website at all!

So this autoresponder series comes with about 65 “informational” emails, and about another 15 “hard sell” emails written by Mark himself. He also tells you WHEN you should be sending these out to get the best response from your list, since just emailing someone once a week in the first month or two isn’t really going to cut it.

I was quite surprised at the quality of these emails… they’re far beyond PLR quality. You could even put these on your website if you wanted an extra 60+ articles! They’re the kind of thing that’s going to get people on your list trusting your opinion… at which point you can promote products to them and watch the commissions roll in.

One other aspect that made me think that this maybe isn’t purely aimed at newbies is Mark’s view that while SEO is low-risk, the bigger risk that newbies face is that they’re not going to see results quickly enough, and they’ll give up.

Because of that, as part of AffiloJetpack he’s also offering training on a variety of other traffic generation methods. You can still do SEO… but he’s saying that if you want to see fast results (and faster cash) you should look at these other methods.

The final verdict? AffiloJetpack is great for newbies who can’t get past the nitty gritty of building a site. It really makes the whole process laughably easy compared to the weeks or months it might take a newbie to put together a site on their own.

More experienced affiliates are probably going to see the real benefit in the huge amount of high-quality content that Mark has put together. Even to put together ONE newsletter series of this quality is going to cost you at least double the cost of this entire product. And with AffiloJetpack you get FIVE of these niches and newsletter series‘, so to my budget-conscious ears, thats ridiculously good value.

Whatever way you look at it, and whatever level of experience you have, this product is a winner. Even if you don’t want to follow Mark’s strategies… do yourself a favor and grab it just for the content.

Very highly recommended.

As I mentioned this hasn’t opened to the public yet, but click the link below and sign up for advance notice and a free report that will help you get a better sense of what you can expect when you grab your own affiliojetpack.

[tags]affiliojetpack, affiliorama, mark ling, AffiloBlueprint, internet marketing, newbie, Done for you, PLR, PLR Website, PLR websites[/tags]

Squidoo eBook Gets Some Backing

Some time ago I got interested in Squidoo as an inexpensive way to create a web presence.  It was relatively easy and free.  It wasn’t until later that I learned how valuable a site it could be for generating backlinks to other web properties.

Now knowing something and doing something with that knowledge don’t always follow. At least in my case.  It turns out I know how to do a lot of things that frankly I don’t always do. How about you?

I published a Squidoo eBook called Squidoo Basics and get a few sales every now and again, but haven’t actually promoted it in the past. I had a stray sale the other day that reminded me of its nearly orphan status, and I decided to give it a promotional push.

I’ve also been experimenting with Market Samurai a keyword research tool plus more and selected a series of keywords to focus on. The best in my estimation was the phrase Squidoo eBook.

So I went to my one page sales letter and added my new keywords, title and descriptions as I teach others to get the page itself set up properly for the search engines.

I then started writing. First a I did an article on my Home Staging Business Tips blog on Squidoo, making sure to create a Squidoo eBook  anchor text backlink to my sales page.

I then took the guts of that article and posted it on Active Rain, which is a real estate authority blog site that many homestagers also use.  I again used the same anchor text.

From there I went on to create a quick Blogger blog who’s one post is on Squidoo and yes with the same anchor text.  Then on to Hub Pages, and then Knol, and now back here to Micro Business Specialist.  You can fully expect to see a link in the coming paragraphs.

I intend to follow this up with a series of articles that I will post to the article directories.  With any luck the combination eventually gain me a first page listing on Google.

Anyone who searches Google for the phrase Squidoo ebook should be a pretty good prospect for an eBook Called Squidoo Basics, don’t you think?

Now, I’ve heard varying theories on how best to do this, so I am open for your comments. But my goal here was to create a circle of backlinks from a variety of high ranking web sites and some less so to start driving my single page sales page higher in the Google Search engines.

In the past, I have advocated linking first from one source to another and then to another to flow the accumulated Google Juice to one spot.  In what I did today, I did not link from one to another, but just to the sales page.

While I like to pretend I know everything, I’d be interested in readers comments on this.  I can always go back to each of these and create some cross links.  I do know that I do not want to have links going from a to b and b to c and c back to a.  That creates a circle and apparently negates the value of the back links. Same with a to b and b to a.

The topic of Squidoo is certainly large enough that I could easily go to any of these sites and add more content which will give me ample time to promote my Squidoo eBook.  I am also likely to go back to Squidoo and create some additional lens on the topic, rather than add to the existing one. That way I will have another backlink, rather than just a backlink from a longer Squidoo Lens.

If you are new to Squidoo I invite you to click on my link and join  Squidoo for FREE!

[tags]Squidoo, squidoo ebook, backlinks, seo, search engine optimization, hub pages, knol, market samurai,[/tags]

Learning How to “Make My Own Product”

Most internet marketers start out by promoting other peoples products, which is fine but almost everyone who is a success online recognizes that ultimately you need to make your own products.

However, for most people, creating content such as writing E-books, designing E-covers or writing sales letters is a nightmare.

There is a way around the problem.  You can always hire someone else to do the work.  Now this is a real option for many, but if you are pursuing internet marketing because of a cash deficiency in the rest of your life, this option becomes less real.  You still need to develop your own products, but rather than create your own or hire a ghost writer to do it for you, you are going to invest a much smaller fee and acquire private label rights material.

It’s the same as buying a ghost writers work after they have finished rather than before.  The best part is that because the ghost writer is sharing the finished work with a number of people they can sell a license to use it to you and a small group of other people at a fraction of what it would cost to do it solely for you.

Once you have the rights to the ghost writer’s manuscript, audio file or video, you are free to edit the content any way you want.  That allows you to do as little or as much as you wish to personalize the product.  In either case, you can put your name on the product as the author.

If I have pretty much left the product as is, I tend to use the term, “Presented By:” rather than claiming authorship, although I could.

As a general rule, its a good idea to change the front page graphics, but again there is no law that says you must.  Typically, I spend a fair amount of time re-editing the manuscripts to make the flow of words more similar to my natural voice. But again this is not required.  It helps a lot though if the ghost written content is of good quality to start with.

Unfortunately, not all PLR is created equal. You have to identify and follow one or more trusted resources who won’t sell you junk.  Thankfully there are quite a few quality resources out there.

One of the “Good Guys” that I recommend is Khai Ng’s PLR.   One thing I like about Khai is that he focuses on lucrative, money generating niches like self improvement and personal development.  These are evergreen niches.  The products you create using his PLR will last you for years.

Khai’s products are written in good American English and are in demand by big names such as David Cavanagh, Jeremy Gislason, Simon Hodgkinson, Edmund Loh, Ian Del Carmen, John Delavera and many more.

He is currently running a huge promotion in which you can pick up a raft of highly desirable titles for a fraction of the normal cost.

Go here for more information on Khai’s offer:  Khai Ng PLR

In future posts, I will mention a few other “better” PLR resources.   I recommend you try Khai and a few others over the coming few months.

Eventually you will identify a small cadre of PLR providers you can trust and count on.  Once you do, it will be a simple matter to focus on the mechanics of bring the product to market rather than sweating over grammar and punctuation.

[tags]Khai Ng, PLR, Private Label Rights, product creation, make my own product, make your own products[/tags]

Marlon Sanders Discusses – Your Value…

Marlon Sanders discusses the value you have to offer others.

I found this useful. I also gained a lot of insight from the new rules of selling from Marlon. You can still get your free access by checking out my last blog post in the blue box on the top left below.

[tag]Marlon Sanders, Value, niche marketing, motivation, [/tag]

Listen Up, the Rules of Selling Have Changed

Marlon Sanders has just released a brand new PDF called
“How To Get People To Buy Your Product or Service
Using the 7 New Rules of Selling In 2010”

You can snag it here:
http://askearlabout.com/MarlonSanders/Marlon7rules.pdf

If you have a product or service and want to get someone
to buy it, then this report will be of great value to you.

Here’s why:

The things you did in the past to get people to buy aren’t
sufficient in 2010. The rules of the game have changed
and this report explains why this happened and what the
new rules are. You won’t find this idea or method
being taught anywhere else.

And best of all, you can apply it immediately to your:

Emails
Facebook status updates
Twitter posts
Article marketing
Bog posts
Teleseminars
Webinars

To grab the PDF just go to:
http://askearlabout.com/MarlonSanders/Marlon7rules.pdf

The information in this PDF is brand new and I haven’t heard anyone talk about it before, including Marlon. You won’t find this information anywhere else. So I know you’ll benefit from it greatly.

I don’t know how long Marlon will have this PDF available so you should snag it right now while you can:

To grab the PDF just go to:

http://askearlabout.com/MarlonSanders/Marlon7rules.pdf

[tags]rules of selling, Marlon Sanders, free pdf, get people to buy,[/tags]

Writing Headlines? New Tool Calibrates their Emotional Power

I’ve been experimenting with a cool free tool that’s helped me write more powerful headlines. It’s important to pay attention to your headlines, as they are the first critical element of your copy. Fail here and nothing else you write matters.

Your headline needs to capture the viewers attention, and get them to begin to read the rest of your copy. To do so effectively, you can appeal to their intellectual, spiritual or empathetic side.  Most words are fairly  neutral emotionally.  But some words evoke one or more emotions.

The Advanced Marketing Institute offers a free headline tool that measures the level of emotion in your headline, and classifies the dominant emotions as being, intellectual, spiritual or empathetic.

When I experimented with the tool, I used the text of an ad I was running on Leads Leap.  The then current ad scored somewhere around 20%.

For comparison, most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.

In about 15 minutes I reworked the wording and emphasis of the phrase about 20-30 times, each time getting it re-scored instantly.

I allowed myself some trial and error, and some enjoyable wordplay. Eventually, I was able to craft some high scoring headlines.  The final result looked and sounded far more powerful than my initial efforts. In the end, you pick the variation that most appeals to you.  (See the Final Result Below)

Now I would like to say this tool has flooded my house to the rafters with gold, but alas I cannot.  Yet.

A little practice with this will strengthen all of my copy writing.

As such I recommend it to you.

I warn that I did distort one headline I toyed with to the point where it scored high, but was just missing something. Use this as a tool to develop ideas and flesh out their relative value to you.

Some words I added to headlines reduced its score, others increased it.  Quite a few words I thought would be good, weren’t and a few the reverse.

[Here’s the link, but stick around to the end of the article, okay?]

http://www.aminstitute.com/headline/index.htm

So far, I’ve been able to transforms many headlines that started around 20% improved as high as the 80 percent range. It may not always be necessary to force your way to such high levels. Merely using it to raise your score 10-15 points will noticeably improve the power of your text.

For example my original headline for this blog post was

“Writing Headlines? New Headline Tool Measures the Emotional Umph! of your Headlines”

now its:  “Writing Headlines? New Tool Calibrates their Emotional Power”

The first was 25% the final 37.5%. Maybe it could be better, but it is better than my first try. As such I take it as a victory and move on. If it were a sales letter, I’d rework it until it was at least 60 if not a lot better.

I’ve also used it on a variety of places beyond headlines.  I’ve been working on some of my squeeze pages from top to bottom with it.

Below is the final result of my Leads Leap experiment.  What do you think?  Is this going in the right direction, or is it a blind alley?  Let me know your comments on this tool and the use of emotional words in headlines, copy and etc.

Steal This Pricey Seminar
for Just a Dollar, Save Big Bucks, and Reap Huge Ongoing Rewards

This ranked 50%. When I substituted “Grab” for “Steal” it dropped to 43.75%.  Plausible don’t you think?

Got the lead on this tool from a blog post by Steve Lorenzo a few weeks ago. Been playing with it off and on since. Thought I would share. Enjoy.

[tags]advanced marketing institute, headline tool, headline, leads leap, Steve Lorenzo, [/tags]

Press Releases Payoff Huge, When Used

I have a confession. In just about every Search Engine Optimization eBook I’ve read there has been a section on Press Releases. And yet despite this I have pretty much ignored the power of press releases until just recently when I chanced across a free email course on the topic.

Now I didn’t even read the first email I got from the course for several days. I guess my mindset was that press releases were for big corporations and earth shattering news. I remember the bad old pre-internet days when a press release was usually tossed away as soon as it was received – if it didn’t have clear and obvious immediate news value. Today, in the internet era, these press releases live forever, and can drive traffic to your site years after the fact.

Once released they travel the world at internet speed, and can result in new traffic from a worldwide audience. Better yet, you can set up a section of your blog or web site to archive past press releases. Since a good press release also needs good keywords, this archive will be another source of on site keyword content that can be picked up by the search engines.

As I learned in the first lesson from the email course, there are at least three major benefits of press releases.

While you may think of the news media as the biggies on TV and Major newspapers, there are tens of thousands of small niche media publications that also search the press releases looking for something new and different. The gold in a press release comes when one of more of these guys picks you up and mentions you or your business or perhaps even contacts you for a follow-up interview.

Additionally, and worthwhile even if you do not get picked up, is the weight search engines appear to grant press releases. Since they are fresh and timely content, the search engines seem to love the press release outlets. A good press release can raise a ranking in hours, its claimed.

Finally, press releases tend to get aggregated and distributed via RSS feeds multiplying the potential exposure of your release.

Now the downfall of the press release approach is that many of the premier press release distribution services are a bit too spendy for the casual player. The big guys charge a fee for each and every release. However there are a handful of free services and perhaps even better a couple of one time fee services that permit access to the press release world without the repeated costs. Of the three options this third is probably the best choice in terms of effectiveness for most micro businesses.

The free course I got came from one of these one time pay services. It’s run by Rod Beckwith and Jeff Alderson and is called Press Equalizer.

I recommend you sign up for their  free press release course, and reacquaint yourself with the power of the press release. Then if it’s for you, you can decide whether or not you want to use their service or one of the free and or more expensive alternatives.

One thing for sure, you will want to add the press release to your standard marketing approach. It’s too powerful to ignore.

[tags]SEO, Search Engine Optimization, press release, marketing tactics, [/tags]

Email Autoresponders

In my last post, I discussed three different options for an auto-responder.  In terms of overall value its hard to beat the Ultimate Marketing Centers package which offers not only an professional Auto-responder, but also unlimited web hosting, an affiliate management program and more, for less that the big guys charge for just one of these must have  services.

I suggest you check out UMC the Ultimate Marketing Center.

Today, I have a couple of other Blog Comments on Auto-responders as well a Twitter Tweet and a few YouTube videos.  I hope you enjoy.

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An Autoresponder Service Can Really Improve Your Business – Find …

How often have you ever bought a product online the first time you saw it? Would you rather spend a little time learning more about products before you buy.

Publish Date: 06/16/2010 7:53

http://worldinternetsummitspeakers.com/blog/3513/an-autoresponder-service-can-really-improve-your-business-a-find-out-how/

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Tricks9 » How to write compelling autoresponder messages that …

An autoresponder can send emails but the essence is that those emails get read and acted upon by the recipients. There is less benefit to a business if emails that get sent at the cost of bandwidth, just get deleted because they fail to …

Publish Date: 06/16/2010 1:19

http://tricks9.info/2010/how-to-write-compelling-autoresponder-messages-that-recipientswill-love-to-read/

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Some Twitter Traffic on Autoresponders

New Blog Post: Techniques About Your Autoresponder And Lead Capture Page That No One Wants You To Recognize http://bit.ly/8X70Ib

By autoblogWiz18 at 06/16/2010 16:17

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YouTube Videos About Auto-Responders

Make Money With Autoresponders

www.offlinegold.com Is it possible to make $500 in under 24 hours without a website using an email autoresponder. You’ll be amazed how simple it is for you to start making money now with email autoresponders just by selling your services to businesse…

How To Personalize Your Email Autoresponder With Your Photo

MeetPabloGonzalez.com Here’s a cool trick on how to personalize your e-mail autoresponder with your photo. I can’t take full credit for this nifty little trick. Mr. Aaron Rashkin, industry leader and top producer, is responsible for sharing this idea…

How to add an optin auto-responder to your Facebook Fan Page

learnaniche.com Adding an icontact email optin auto-responder (or any email html capture form) few easy steps for Facebook.

[tags]Email Autoresponders, autoresponders, autoresponder, email marketing[/tags]