How to Monetize Your Blog…

Generally, I don’t recommend businesses use monetization techniques on their business blogs. Your focus should be on your product and driving traffic to your offers. However, that doesn’t mean you cannot write additional blogs on topics of interest to you. These can and should be monetized and can even serve to provide links to your main business blog. That way, you can both build link power to your blog and make some money on the side.

To learn how to monetize your site, you may want to check out the set of 13 videos below. They will help you get started as quickly as possible, using not only adsense but Commission Junction, affiliate marketing, and other sources. For sale at less than $10, these are a quick way to get your blog up to speed.


Meta Tag Tweak – Small Business Web Page Blunders

As I have been working with small businesses in the off line world, I have discovered that most of them have poor to non existant keywords in the hidden meta tag code of their web sites.  Since Google apparently doesn’t give these much weight these days, it appears some web designers skip over them.  That’s a mistake. While Google is the big daddy out there in search land, it has at best 60% of the search market, and the other 40% of the guys do use meta tag keywords to find your site.

I don’t know about you, buy I can’t afford to miss out on 4 of 10 customers.

This is particularly important for small businesses in the current slow economy.  I’ve made a special offer to my friends in the Home Staging industry, where I have done some fairly extensive research in the past and offered them a special deal.  My advantage is that I have already researched the keywords appropriate to the industry, and it’s easy to massage them to meet each individual’s circumstance.

I am open to doing additional work along these same lines for other industries as well.  A solid set of meta tag keywords can also serve as a good start on pay per click advertising as well.

Drop me an email at enetwal@gmail.com for more info.

A new wave is breaking, want to go for a ride?

There’s a new wave underway in internet marketing circles. And , if you want to, you can be part of the transformation. I just got permission to invite you to join in a major new product launch that is on the cutting edge of this new wave.

First let me tell you about the new wave.

The new wave is taking online marketing techniques and applying them to new niches, including off line businesses. I have started to do this myself, and the results so far are incredibly promising.

With the economic downturn, more and more on and off line businesses are struggling, and looking for better ways to compete and stay alive. This new wave is rushing into an eagerly waiting marketplace.

Within every economic collapse are sown the seeds of the new emerging businesses, and I highly recommend you find a way to orient your business to take advantage of the changes.

The new product.

Is presented by Jason James. It’s been in development for two years and builds upon the free GiveAway concept that I and thousands of internet marketers have used to build our online businesses.

Jason is on my “Good Guy” list. I’ve purchased and benefited from his past products and respect his as a “class act.” When he puts out a product, I know I can count on having positive response from my customers.

The giveaway has been very effective, and what Jason is doing with this release is making it possible for you and me and others to effectively run our own give away events in non internet marketing niches. That may or may not sound exciting to you at the moment, but let me assure you, it will become a vehicle for many people to establish themselves in hundreds of different niches in short order.

But the opportunity I am offering you today is to become part of the launch for this winner of a concept. The product won’t be released until February 3rd. I am not even allowed to promote the product until January 20, except to recruit additional joint venture partners like you.

Whether or not you are interested in running your own giveaway events, you can profit from the launch if people on your list may be. If you are interested in becoming an affiliate promoter of this new product all you need do is sign up at http://www.1shoppingcart.com/app/?Clk=2791188

If you have any size list at all, I recommend you do.

PS: This isn’t the whole new wave by any means. But it is part of a major trend, and an excellent way to start moving your self into position to be part of it.

http://www.1shoppingcart.com/app/?Clk=2791188

Web Pages: It’s what happens afterwards that counts

This is the fifth of five posts comparing web pages to a trade show. In the first we compared the multiple reasons people have for being at a trade show and how people browsing the web have varying interests as well.

We then discussed exhibitor’s booths and drew comparisons to web page design, booth location with keywords and exhibitors signage and the importance of the the web real estate that is “above the fold.”

We then talked about attractors, how they bring people passing by to the booth and how their goal was to transform prospects into leads. I suggested and maintain that this is precisely the purpose of both a trade show and a web page.

And yesterday, I discussed the people at a trade show and how this was one area where a trade show had a distinct advantage over a web site. It’s much easier for people to be interactive. To ask and answer questions. I went on to talk about an empty trade show booth with just brochures left behind. I think you would agree with me that having people interact with prospects is far more effective than a stack of brochures, however nice they may be.

Unfortunately, most business’s web pages are just that, electronic brochures. This is a shame as its not difficult at all to begin the process to change that. The key component is an opt in box that can either be tied into the web page design, ideally “above the fold” and promoted with an valuable attractor. Of note, its possible to add a “light box” style Opt In form, that doesn’t require you to make any changes to your existing web site.

For many businesses the best type of attractor is a free down loadable report providing useful “How to,” or “What to look for” information. Think about the types of questions the people at your trade show booth would be most likely asked and answer them in a short and concise format.

The goal of both a trade show and your web site is to transform the web browser from being just another face in the crowd into a “lead.” A lead is someone the trade show people call or mail to after they empty the sweepstakes box of all those names that didn’t win the “free siding” or what ever they used to capture people’s names and contact info.

The advantage for the web site is that it’s easy to capture your leads name and email address, if you offer the viewer something they want. What I call an ethical bribe. And once you do, you can design a series of follow up emails to provide them additional useful information they need to make a wise buying decision.

There are two types of emails a business owner might send these new leads. This first set is a structured series of email that are pre-written and are “dripped” on the recipient at appropriate intervals. These are “evergreen” messages that once written and installed in an auto responder can be left to do their thing over time. Once set up they run on auto pilot.

These can be simple or sophisticated. An initial email for instance could ask the recipient if they want specific info an several different topics. If they pick one or more they can opt into as many different specialized series of followup messages as may be desired. This is useful for firms with multiple product lines.

Designing and creating this initial series of follow-up emails is the biggest investment in the entire process. A top notch auto responder service such as AWEBER can cost under $20 a month and will reliably capture the lead from your web page or even permit people to sign up even if you do not have a web page. Once the initial series of emails is created, will work day in and day out for you for peanuts.

A second type of follow-up message is the broadcast message. These can be used to advertise special sales, or send out holiday greetings or any other message you want. The combination of preloaded evergreen messages and occasional broadcasts can fulfill many purposes and can serve to not only win new business, but effectively stay in touch with existing customers as well.

This ongoing aspect of maintaining periodic contact with current and past customers is one of the best uses of an auto responder, and one that will generate significant new sales for any business that takes the time to creatively apply it to their specific circumstances.

Follow up is the name of the game in new sales and in developing repeat business. As I said in the title, it’s what happens after a person has been to your web site that counts, when you get around to counting your bottom line.

Check out the page above that discusses my services. I can help you apply these concepts to your business and help it grow, even in these challenging times.

Web Pages: People Vs. A Brochure

This is the fourth in a series of postings comparing a business web site to a trade show. In the initial post we discussed the traffic flow at a trade show and how it resembled web traffic. Then we looked at the exhibit booth and showed at least three corresponding aspects of a web page. And yesterday, we talked about attractors used at trade shows and how they too could and should be applied online.

Today we will talk about the people behind the booth at a trade show and see if we can’t learn some lessons from them as well.

I almost touched on the people in yesterday’s post on attractors, as it’s common for firms, particularly larger corporations to use models in their booths. Pretty women do seem to have an attractive quality.

But the main purpose of the people in the booth is to engage in conversation with the passing traffic.
The booth setup itself may have optimum placement on the floor, and attractors up the wazoo but it really doesn’t matter if there’s no one there to meet and greet, ask and answer questions.

Now some firms may just rely on pictures and exhibits posted in their booth to convey their message, and others may put a stack of brochures on the table for passerby’s to pick up. This may be better than nothing, but do you think it’s as effective as having a real live person who can engage prospects in conversation? Not likely.

Remember that we discussed the varied makeup of the crowd. Some are there for exercise or entertainment, others to get information, and a few to buy. As they walk past our booth, it’s the job of the booth staff to engage them in conversation, to inquire about their needs, interests and to elicit their questions.

Getting to understand what they are looking for is one of the key ingredients for both the seller and the prospective buyer to learn whether or not a transaction is possible. When it is, the conversation also serves as an investment by both parties in terms of time and effort toward a mutually agreeable solution. If properly handled, if the sales staff is good and skilled in their conversation, this is the process that leads a prospective buyer to the decision point, and ultimately the successful sale.

This is one area, where the trade show has a distinct advantage over the web site. The personality and skill of a good sales person in an interactive conversation with a prospect is hard to replicate online on a web page.

Because it’s difficult, doesn’t mean that steps can’t be taken to design the web presentation in a way that at least mimics the live relationship.

A few paragraphs ago, I suggested live staff were better than a table full of brochures or static pictures on the booth wall. That is precisely the level where most small business web sites are now.

They are little more than brochures. And like most brochures they get tossed into the mental round file almost immediately.

We want to avoid that. We want instead to mimic the live salespeople and set up our web sites to answer questions. To do that we need to think about what our least informed prospective customer might want to know. When designing your web pages, imagine that you are at a trade show. What questions did people ask? These are the questions your page needs to begin to answer.

Our web sites should thus focus on setting the basic parameters of our product, so that viewers get a sense of what we are about. So they are able to make some basic self assessment as to which type of product or service they might be interested in. But then, most businesses should stop.

They should turn the responsibility back to the prospect to declare themselves a “Lead” by having them opt in for more information. This is similar to a person in the crowd at a trade show walking up to the booth. The booth staff engage in small talk and lead to some basic clarifying information. When the prospect asks a relevant product oriented question, they may still be just fishing for general information, but they are also beginning the sales process. It’s time to bring them into a sophisticated sales presentation.

In real life, your sales person would answer and followup with more questions. Online, you need to convert that person then and there. Convert them from being a prospect in the crowd to a “Lead” in your sales funnel. You need them to opt in to your auto-responder service, so they can get more detailed information to enable them to make a “wise decision.” This is exactly what we discussed yesterday in our conversation about attractors.

Don’t miss the point about giving them information to make a wise decision. Design your opt in “ethical bribe” as a tool for them to make a wise decision. Offer them the information they need to do that. Offer them the info they need, when they need it and you are well on your way to the sale.

Once they have opted in, the conversation is now interactive. They came to your site. You provided information, They responded by opting in. A conversation has begun.

Once you have the leads, you need to do the follow-up. That’s our next topic. Till then…

Web Pages: Trade Show Candy = Ethical Bribe

In my two most recent blog postings I described how the crowd at a trade show resembles the traffic that streams past your businesses’ web page. Then I discussed the trade show booth, its appearance, signage and location on an exhibit floor and how they too related to web pages. Today, I will discuss the ethical bribes trade shows use to draw you to their booth and how you should be doing the same thing on your web site.

By ethical bribes I’m referring to the candy dish that might be on the front table, or perhaps the miniature golf putting green, or other features exhibitors use to get you to approach their booth. When I was a kid, you used to be able to get a wooden yard stick at the state fair. Such premiums now cost a buck or more, but in the old days it was a big crowd attractor.

The most common attractor at fairs and trade shows though are prize drawings. Fill out your name and address and/or phone number to win Free Siding, or a free set of encyclopedias or what ever.

It’s this last idea, that should be part and parcel of your web page. The fact that you were interested in winning that free siding suggested you might be a candidate to buy free siding. By filling in the drawing form, you were no longer part of the crowd at the trade show or fair. You were now a “Lead.” A lead is a valuable commodity.

The odds that you would win the grand prize were pretty slim. The odds that you would be called or mailed to were 100% For the business in the booth, it made a lot more sense to call you, than to call a random page out of the phone book. You had indirectly indicated that you could use new siding.

And that is the primary purpose of your web site if you are in business. Your web site’s primary goal should be to transform web site browsers into Leads. And you do that by offering ethical bribes.

It may be possible to offer candy or a coupon for candy from your site. You could perhaps treat a visitor to a virtual game of golf on your web site as well. In fact, there are a lot of things you could do online that resemble or duplicate virtually any idea you have seen in the trade show or fair arena.

But the most common tool online is to offer free information. Not on your web site, but down loadable in exchange for interested people’s name and email address.

This is such an important concept, it should be on the above the fold portion of your web site, so anyone who visits your site will see and understand that they can readily get this valuable freebie.

(There are options that don’t require redoing your entire web page, if this is an issue for you. I’d be happy to discuss these with you, if you want to drop me an email at enetwal@gmail.com)

Now what you offer need not be difficult to create. A simple report of 5-7 pages is adequate. But it should be “sexy.” It should offer to meet your prospects every desire for appropriate information relevant to their decision making process when considering a product like yours.

Last year I did a comprehensive review of the Home Staging Industry. These small business people help their clients get faster sales and often better prices by applying their specific skills to create a positive impression on prospective buyers when they first enter a house and in each room they see thereafter. As I learned in my surveys of practitioners, most were crackerjacks at what they were doing, but often lacked marketing expertise. I suggested to them as I am to you now that they needed to add an “opt in form” on their web sites to draw in clients.

I suggested they create a little report such as, “7 things to do before you call the Realtor,” or “How to De-clutter your home.” You will want to so something similar relevant to your business. Tips and “How to’s” are excellent places to start when thinking about what you can offer.

I will spend more discussing the all important followup process in a future posting. But prior to that I will talk more about the people manning the trade show booth in my next edition. They have one advantage your web site might not. It’s important to understand their function so you can replicate it as much as possible on your web site.

Till then…

Web pages: It’s the booths visual appeal to start

In my last posting I discussed how the crowd at a trade show was similar to the traffic one might expect to see on the internet. While some are there with a specific intention to buy, many are there for any number of other reasons. What I may not have stressed well enough, was that as a business, you want your web page to appeal to as broad a section of that crowd as possible.

Too many web sites are either just informational or just oriented to the active buyer. We will discuss other options as we go, but first we will discuss the trade show exhibitor’s booth.

In a past career, I was VP of a small consulting firm. We did a couple trade shows for our niche and were blown away at the high cost of convention booth set ups, not to mention the price of floor space. We quickly learned that the booth setup and appearance were a big deal, and critical to being effective in the trade show arena. In our case we borrowed a set up from a firm we did business with rather than invest in our own gear, but we did learn a lot from that experience.

The booth at a trade show is similar to the first page of your web page. It is what the passerby sees first. The appearance and configuration of a trade show booth makes a difference. The passing traffic will either be attracted to, or repelled by first impressions.

For some purposes, the front of a booth may be a table that prevents people from entering the booth area. Others may have an open front to invite people in. Those doing direct sales from the booth may use the closed both format to conduct sales and provide inventory control.

In our case we wanted to entice people into our booth so we could engage them in conversation, learn about their circumstances and determine if we might be of service to them.

We had a video we had produced streaming a commentary on a monitor up front on a table to catch people’s attention.

We also had a nice brochure we passed out to anyone who would take it.

Continue reading Web pages: It’s the booths visual appeal to start

Web Pages are like a Trade Show: Consider the Crowd

I had trouble sleeping last night.

My head was working on a speech, I will give to my Toastmaster Group Thursday morning.  I’ve decide to talk about why I think most small business’s web pages stink.

I’ve been toying with the content of this speech for a couple of weeks now.  I know why I think they stink, but have been having trouble coming up with a hook and a word picture I can use to convey my message.

The added difficulty is that I need to compress my comments into a 5-7 minute time frame.

Unfortunately, I just couldn’t find the right formula, and so I did a lot of tossing and turning despite  my best efforts to just forget it and sleep.

Eventually, I did, and lo and behold as I woke in the morning, in those luxurious moments before I actually woke, the winning concept occurred to me.

It’s hard on my beauty to sleep this way, but I do come up with much of my speeches at night.

A web page is very much like a trade show.

But unlike a trade show, where most businesses would have a sales person up front to greet and engage passersby, most web pages use a deaf mute to do the same task.

This week I will work on this concept. Today let’s look at the crowd at the trade show and compare them to web browsers who may chance on your web sites.

Imagine a typical home improvement show or similar trade show.  Think of the crowd.  They are like web browsers.  There are a lot of different reasons someone might be at a trade show.  For some it is simply an outing, a form of entertainment or exercise.  Some are there to get ideas, or maybe looking for comparison products, or alternative suppliers.  Some want information on prices, or learn about features or other options they may want to consider.  A few may even have come to the show to actually buy something.  This last group is probably a minority.

So too, with web browsers.  If you are a business on or off line, most of the people who walk past your booth or browse by your web page are not actively looking to buy.

If you are to meet the needs of those people actively looking to buy, you need to give them the information they need and and the means to actually do so.

If your web page does this, you may have met the needs of the active buyer, but what about the others, those not quite ready to make a purchase?

Has your web site met their needs to the point that they will come back to you when they are ready to buy?

When you think of the crowd at the trade show, they tend to be moving in some sort of circle, streaming through the displays, browsing as they go.  Often overloaded in stimuli as each exhibitor tries to attract their attention.  If they are like me, they pass most booths with scarcely a glance, unless something grabs them and then holds their attention.

Same to with a web site.  I don’t know what the actual number is, but many people suggest you have but 2-3 seconds to catch the crowds attention with your web site. And even then, you have an uphill battle to keep them at the site.  That’s why I like the web sites the folks at David Goes Online produce for small businesses.  As part of their deal, they are offering a free video, that gives their site some stickiness.

But that is getting into the next discussion which is on the booth exhibitors set up.  In future blog posts I will also discuss the ethical bribes they offer to convert traffic into leads and then the follow-up they do, once they have the lead.  And most importantly I will discuss why they don’t hire the handicapped.  Why they don’t use deaf and dumb sales people to meet and greet their visitors, and why I think most business web pages do.

Marketing in a Recession – A plan for offline businesses

2009 is here, and the reality of a bad economy sits heavily on most businesses on and off line.

For many of us, it’s time to regroup and either come up with new strategies or wither on the vine.  While I am optimistic that Barack Obama will lead the nation forward in a positive direction and infuse the economy with significant stimulus, it won’t happen overnight.

As business people, we recognize that we can’t count on help from government, although we may welcome it.  As small business people, we know we arn’t in line for the big bailouts the corporate giants get.  Instead we need to do what we do best, be quick of foot.  We need to make changes and we need to do them now.

I don’t have all the answers, heck, I don’t have half the questions, but I do have a few.

When times are good, we tend as business people to go with the flow. Now that they aren’t so good we need to look closely at things we shrugged off in the past.

This past week I did a study of all the businesses in one zip code, 55417 where I live.

Mine is a residential area with relatively few businesses, so my conclusions may not be reflective of the entire country by any means. That said, I suspect my underlying conclusions hold fairly true.

Less than half of the businesses had their own web pages.  When doing a Google search many of these showed up in various directory sites, and many others were probably too small or part time to even do that. While these companies could thus be found online, they were not effectively competing for business.  When times are good, maybe they could get by just being there.  If they are to survive they are going to have to compete or they will loose out to those who do.  For many, that means they need to take the plunge and finally put up their own web page.  But lets hope they do it right.

Of those that had web pages, virtually none had effective lead capture capabilities. Maybe that’s why so many others don’t have web sites.  They have learned that having a web site doesn’t really do that much. That’s because of those I looked at, almost none of the web sites were anything more than a billboard on a dusty dead end road on the internet.  Some were very attractive, but few were business getters.

The purpose of a web site is to get new customers.

Most web sites are brochures.  In my zip code I even found one web site development company who advertised their service as creating web brochures.  This is not what you want to do if you are in business.  You want your web site to be a prospect gathering machine, not a brochure.

I could probably increase the businesses for those with web sites annual sales by 10-30% in less than a month or so, just by setting up a lead capture system coupled with an effective follow up system.

For those without web sites, I’m inclined at the moment to refer them to http://www.davidgoesonline.com There at least they would get a top ranking web site and a video to capture their viewers attention.  A hard to beat offer at less than $800.

But the real way to improve ones business isn’t just by capturing new customers, as important as that is. It’s by getting more business from your existing customers.  And that is where I intend to focus my offline business consulting.

And that’s one of the key topics I intend to focus this blog on this year.

Stay tuned.

First Day Cover Report Proves Point

I have advocated for some time that off line businesses use internet marketing Give Away events to market non internet reports.  Last night the New Year Giveaway opened, and already today I have had five people download a report I wrote on First Day Cover Collecting.  While I have sold first day covers on line for almost twelve years, I would not normally think of internet marketers as first day cover people.

And yet, at least a few are.  I suspect I will attract quite a few more in the coming week as more and more people learn about the New Year Giveaway

The past holiday period between Thanksgiving and the New Year have been full of such Give Aways. I have participated in many and have downloaded a lot of useful material and gained a lot of new subscribers to my lists.   The point I want to get across here is that you don’t need to only offer internet marketing products to these lists, as my First Day cover collecting ebook proves.

Keyword tool that goes the extra mile without costing arm and leg.

One of my secret weapons is a paid keyword tool that works wonders for me.

http://askearlabout.com/keywordtopia/link.php

What makes it so valuable is that it is a shorthand way to access the power of WordTracker, without having to pay the high cost.  Jonas has been running a special offer for an annual subscription, it may still be in effect.  I highly recommend it, I skipped it and have been paying about $20 a month for several years now. It’s been well worth it. If the special is gone, he has been talking about pulling it, don’t fret too much.  If key words are valuable to you, you really do need find the words that are about your topic without having the word or two you are searching on in them.

For example I did a keyword search for the term teeth whitening and got back among the results cosmetic dentistry.  Try that with the free key word tools.

The Omega and the Alpha

Normally, the phrase is alpha and omega, but as we approach the end of a year, I prefer to reflect on the end and then the beginning.

This has been a momentous year, for the nation, world and for me.  For me it has been a transitional year, from one where my focus was on my collectibles business, and the journey I have taken to migrate out of into a new internet venture.

The beginning of the year was taken up with the Marty Estate, by far the nicest accumulation of philatelic material I have had the privilege of handling in my almost 30 years as a part to full time dealer.  Toward mid year, I focused on the home staging industry.  I designed and conducted a significant survey of home staging professionals from around the US and Canada.

It was, if I may say so myself, a well done survey that focused on the individual needs of home stagers as small business people. I created a significant report that clearly set out the circumstances and obstacles faced by home stagers. My hope was that I would be able to follow up and create some products to assist them as a group.  I did conduct one teleseminar on the need for opt in forms on their web pages, which was well received by the handful of people who caught it.  I was less successful in selling my report on the survey results.

During the year, I discovered Bob the Teacher. I took about a half dozen of his online courses, and credit him with my breaking through on many of the critical skills essential to internet marketing.  The break through course for me was his teleseminar course, but not so much for the teleseminar part, but rather a piece of it that gave me a glimpse of how to use my Cpanel.  I eventually took his Cpanel course which did a lot to demystify much of the barriers that had gotten in my way previously.

By accident, I chanced into a relationship with Doug Champigny which has turned into a godsend. Doug is leading a group of marketers who are helping each other out, for free. Now we do promote Doug’s products as well as those of others in the group, which is certainly not a difficult thing to do, as they are generally low price and high quality.

As the year progressed, I have learned more about blogging, article writing, traffic exchanges, and more importantly realized that my home stagers were not alone in their individual plight.  I shared it, and so to do thousands of other small business people.

We may as very small business owners know one or two things quite well, and many others pretty well, but for the most part we all have arenas where we don’t know diddly squat.  What’s often a problem is that that’s where we either spend too much time, or not enough time.

If we spend too much time trying to figure things out ourselves, we are taking time away from what we are good at.  If we spend too little time, it’s because we have decided to live without. Neither is optimum.

For my home stagers, it was clear that for many of them, the area they left out was marketing.  Almost none of them had any form of lead capture.  I suspect this is true of many people in other businesses as well.  This fact was so obvious to me, I focused my first teleseminar on it.  And so it seems, this earlier work I did with home stagers will become my focus for the future.

The vast majority of offline businesses do their web pages wrong.  They have web pages created by their children or even by first rate web designers, but as good as many are creatively, they fall flat on a critical understanding of what the potential value of a web page is for a business.

And that is my plan for the coming year.  I have decided to all but abandon my philatelic pursuits.  Instead I will focus on assisting small businesses move from their static web sites into a more aggressive format that will reduce their existing advertising costs while building their customer base.

This blog, MicroBusinessSpecialist will become my flag ship for the coming adventure. I know I can help hundreds of businesses do better.  I can do it cost effectively for them, and yet make a good fee for myself.  This is my Alpha for the coming year.

I will succeed, because I have to.   But additionally, I have a solid set of knowledge I can offer that will make a difference for my prospective customers.  I learned a long time ago, that you make money by helping other people make money.  I guess I was too into my hobby to not recognize that I wasn’t actually doing that there.

My plan is to focus on offline businesses, in my own area, although much of what I have to say and do can be done for businesses wherever they are located.  So I will maintain an active web presence.

And while I will focus on this key function of helping businesses develop more aggressive web sites, I will continue to develop my own skills as an information marketer.  Through this process, I will learn to keep up to date on new techniques.  Afterall, the “how to make money on the internet” arena is probably the second most competitive arena on the internet after porn.  This is where the cutting edge tools are most aggressively taught and experimented.  By building my skills here, I will be all the better equiped to assist those for whom learning internet “how to” is boring, or confounding.

This is my Omega and Alpha. A transitional year is ended. A building year is ahead. If I can be of any assistance to you. Let me know. It’s going to be a blockbuster of a year.

Internet Marketing Dictionary

I have just published an internet marketing dictionary, by that name. For more information on it go to
Internet Marketing Dictionary It’s free as part of my series of background reference books.

You may also be interested in my HTML Made Simple book. It’s only $9.97 and can be found at
HTML in Simple Terms


Free Internet Video Squeeze Pages for Internet Marketers

Hi there,

Here’s an interesting blog post for you..

When videos started to grow popular on the Internet in
the past couple of years, the Internet Marketing
landscape started to change.

Affiliate Marketing was not exempted, either.

The most classic mistake people tend to make in
affiliate marketing is not capturing the opt-in leads
first before sending their visitors to the merchant’s
website.

So what smart marketers often do is that they would
have their own Squeeze Page for the visitors to opt
into their list, before sending them to the website
they are an affiliate for.

This is so the affiliate marketer can build his own
opt-in list and do his follow-ups later.

A few but exceptionally smarter marketers, on the other
hand, take this to the next level.

=====> THEY IMPLEMENT VIDEO MARKETING, TOO.

You probably notice most top Internet Marketing experts
are now using videos on their Squeeze Pages. And
smarter affiliates are also doing the same for their
own, for one obvious reason:

=====> VIDEOS CAN SKYROCKET YOUR TRAFFIC AND SALES
CONVERSIONS!

Unfortunately, the problem with video marketing is that
to begin with, you have to know how to make your own
videos.

And even if you could do your own videos, what if you
learn that the affiliate program doesn’t convert well
for you after all?

Affiliate Power Videos remove all these barriers.

=>Get Over 10 FREE Affiliate Video Squeeze Pages!

At Affiliate Power Videos, you get 10 unique, high
converting Video Squeeze Pages, and 5 new ones every
month.

So all you have to do is:

Step 1: join any or all of the listed affiliate
programs (free)

Step 2: Upload the video and squeeze pages to your web
host

Step 3: Start driving in traffic, build your opt-in
list and rake in affiliate sales!

You might be thinking that this is going to be a costly
monthly membership – maybe $97, $197 or even $297 a
month.

You’re going to be in for a pleasant surprise — this
one’s on the house (read: zero cost)!

Here it is again:

=> Get Over 10 FREE Affiliate Video Squeeze Pages!

Sign up for your free Silver membership access now and
don’t delay – because I know you could very well have
your own string of affiliate video businesses up and
running by tonight, with or without any technical
experience on your part!

Warm Regards,

Earl Netwal

P.S. If you want to find out how you can maximize your
traffic and sales conversions, I really urge you to
check out the One Time Offer too right after signing
up:

=> Get Over 10 FREE Affiliate Video Squeeze Pages!


Discover Product Creation

“If you want it done right, do it yourself.” That’s a piece of bad advice I had drummed into me as a kid. But I won’t go into why it’s bad advice today.

Instead I want to share with you an excellent program called Discover Product Creation that will help you do it yourself, if you are interested in creating your own Free Report to post on your blog or to build traffic via an upcoming Give Away Event.

I recommend you go there immediately and buy and then take the course. But if you wish, you can read my whys below.

The course is taught by one of my favorites, Bob Jenkins or Bob the Teacher as he likes to call himself. Bob was a high school teacher and is very good at breaking down the process of creating a report from start to finish. If you take his course and do the homework, (yes he assigns homework,) you will end up with your own first report that you can sell or give away in just three weeks.

Some of you will dash ahead and do it quicker, others will need more time if your lives and the holidays interfere. But if you commit to the process, you will succeed. Bob breaks it down into three segments, and provides nice bite sized video modules in each segment that permit you to proceed at your own pace.

When you are finished with the course, you will not only have a new fresh report of your own, but you will have mastered some basic skills with at least two free software programs that will pay you dividends for the rest of your life.

I had the opportunity to participate in the original course, and can personally attest to its completeness and value. Actually, the first class is still in session. But I have gotten enough from the first two of three segments to give it my unequivocal endorsement. I have learned not only how Free Mind works, but have come to see it as a super valuable, easy to use tool to capture my “loose thoughts” and ultimately make sense and order out of them. It’s a far better approach than the traditional outline format from high school. And much better than trying to organize my scattered thoughts on paper.

And then in the second segment, I learned how to use the free Open Office software. This is a major money saver since you can easily create PDF files without having to pay for Adobe. But while I have used open office before, by the time the second segment was over I learned in detail how to format my reports so they look truly professional.

Now much of this stuff, I already knew, or kind of knew, and other aspects were revelations to me. Some of it I used to know, but had forgotten. Unless you are already a professional editor or accomplished report producer, you should give serious thought to grabbing this course soon than later.

Even though the original session are yet to be completed, Bob has the course on the market now. He is only asking $99 for it, and I’m telling you it is a bargain. I have no doubt the price will go up significantly in the not too distant future. Particularly after the class is over and he starts putting the glowing testimonials into his sales page. He will have more than he will need.

I’m a fan of Bob’s. I’ve taken several other courses from him, and for my money, this is his best effort yet.

You will learn how to Create, Format And Deliver Your Own Free Reports To Your Customers On The Internet With Step-By-Step Video Training” Your Progress Is 100% Assured! The course is split up into 3 sections for every skill and experience level…

* Part 1: Planning And Creating The Content For Your Report
* Part 2: Formatting Your Report As An Ebook (PDF)
* Part 3: Delivering Your Report Online

You will learn all the Steps From Start To Finish

Create, Format, And Deliver Your Report With Simple, Step-By-Step Instructions Delivered
Through Video You Can Watch Online Or Download.

It is meaty, comprehensive and extremely valuable. Get it this weekend, and apply what he teaches. Do your weekly homework, and you will have a marketable report on any topic you desire in three weeks. Just in time to kick off the New Year in grand style.

If you want to do it yourself, there is no better advice I can give than to pick up a copy of DiscoverProductCreation today.

Internet Marketing Thanksgiving Break Through

I hope my US readers have a Great Thanksgiving tomorrow. I will be spending it at my sister’s house this year, despite the fact that she was laid off from her job a few weeks back.

Things are getting tough these days…all the more reason to get serious about internet marketing.

There is a learning curve involved, and you only really learn by doing.  Let me encourage you to make your own personal Breakthrough this long Thanksgiving weekend.

Last Tuesday I suggested that you download a $7 report from Mike Paetzold that went into detail about how to set up your web pages to effectively monetize a free give away event. (See Links Below)

If you haven’t caught on yet, a free give away is designed to start building a list of people to whom you can sell products. It’s not the only way to build a list, but once you’ve got the basics down, its one of the quickest and cheapest ways to go.

I have begun a blog that you can use to keep up on upcoming give-aways. And since you are already on my list you can be sure to hear about upcoming events through me.

But the chicken and egg question is, “Where do you get the free products?” I’ve told you it was easier than you may have thought, but now I am going to prove it to you.

I’ve just put together a site where you can download not one, but six quality products you can resell or give away. Pick any one, or all six, and offer them on one or another of the free give-aways and you will be building your own list in no time. Use Mike’s advice on how to set up your pages, and you will be on your way.

Once you have a list, you can either sell the remaining reports individually or even resell all six complete with resale rights and keep all the profit! (See Links Below)

(This assumes you already have a Web Hosting service, know how to get a URL, and have access to an auto-responder service. If you don’t, send me a return email and I will let you know what you need to know to get set up properly.)

The six reports together with resell rights will cost you $27. That’s less than $5 a report. Mikes How To report will cost you another $7. If you buy both, I recommend you do, you will need to invest $34. Well worth it even if you never take action, but don’t let them sit on your hard drive. Read the reports, they are worthwhile, but more importantly, dig in and get started.

Pick one of the reports and get it listed on the Merry Christmas Give-away. (See Links Below) Take advantage of this long holiday weekend and make something happen for yourself.

Now like everything, it will take some effort. Some things are difficult to do the first time, but you can do it. Take your time and figure it out and you will succeed.

Step 1. Sign up as a contributor for the Merry Christmas Give-away. (If you don’t already have a big list, you probably should spring for the upgrade it’s only $17 and is worth it) This is crossing the Rubicon. Make a commitment to get a product up.

Step 2. Buy my six pack, and pick one to offer as a free gift.

Step 3. Buy Mike Paetzold’s Report and use it to design your download and confirmation pages, as well as get a handle on the entire Give-away scene.

Step 4. Once you have a list, sell them the other eBooks from my package, or sell them the entire package with resell rights. The sales pages for each of the books are part of the package as well as a sales page for the whole enchilada.

Step 5. Repeat.  Watch for upcoming Give-aways on my Give-Away Blog

Step 6. Spend next Thanksgiving or Christmas in the Bahamas or where ever you want.

GiveAways: It’s Thanksgiving Time!

The Thanksgiving Give-away is now officially open. I am happy to report that I have already had 22 people download one or the other of my two offerings. Give always are great win win opportunities and no matter where you are on the internet marketing skill line.

If you are new and just starting out its a great place to pick up some useful material. But word to the wise, be selective in what you grab. Feel free to get as much as you like, but try to approach it systematically. If you RSS the feed to this blog, you will soon learn that there is always another giveaway down the line.

Speaking of which you can add the Merry Christmas Giveaway to your list of upcoming events.