There are several advantages to our simple marketing plan of focusing on niches online.
The first is that by narrowing our topic to something very specific, we allow ourselves the opportunity to become an expert on that narrow niche. To be effective as a marketer, you want to be seen as an authority, someone you customers can trust. Because trust is a key element of the buyers decision making process.
It’s much easier to learn everything important there is to know about Ice Fishing lures and gear than it is to learn everything there is to know about fishing in general.
By selecting a niche and learning about it through research, you will be viewed as an expert who provides solutions for your audience.
Additionally, by focusing on a smaller niche market you will have more targeted customers and less competition. This means you will be in a position to be the dominant force within your niche market.
In other words, you will be the big fish in the little pond, as opposed to being a little fish in a big one.
In niche marketing, the concept is first to identify an audience or customer base. Then to study and understand them so that you have a good handle on what they are looking for, what they are hungry for. And then you feed it to them, by promoting a relevant product to meet that demand. That product may be someone else’s or your own, but the key is that before you go to the trouble of promoting it, you have already identified the people who want it, and understand how and why it will meet their needs. It then is a simple matter to sell it.
The primary advantage of niche marketing is that it reduces resistance to the sales process. You are no longer trying to get people to buy something they don’t want. Instead you are helping them solve their specific problem. As such you become their hero, which is a far more satisfying outcome.