Twitter Tactics For Marketers
Written by enetwal on May 31, 2009 – 4:47 pm -The twitter craze has spawned dozens of ebooks, and countless tools and an awful lot of advice, much of which is itself awful.
While the eBook itself costs $47, the tools he recommends and I now use are free. So you don’t need to worry about an up-sell, need to invest in a handful of expensive tools to make the strategy work. Additionally, Doug offers a 60 day guarantee so you can really dig in and prove the strategy to yourself. But frankly you won’t need 60 days. The value of the book became self evident to me right away as I realized I had been going about twitter all wrong. My guess is you are too.
I can’t let the secrets out, it wouldn’t be fair, but suffice it to say I now have multiple twitter accounts, and am not focusing all my attention on getting the biggest number of followers as possible.
Maintaining multiple account has its own issues. Providing value is another important aspect of twitter success. And that can take time. Now I learned a trick on how to provide that value a while back for my original twitter list, but when I went to duplicate it, it turned out I lost the secret link I needed to make it all work.
The idea is to use Google Reader to find relevant posts in Google, patch a Reader feed into Friend Feed and get Friend Feed to automatically post the items into Twitter. This tactic is very powerful but tricky to set up. Thankfully MikePaetzold came to the rescue with a new ebook and video product that describes what to do, and then mercifully shows it step by step on video.
Now I’m dense and it took me while to get it down, but I now have added this technique to the six twitter accounts I have running at the moment.
This time saver is called Twitter Time Saver and it is a godsend. I don’t know about you, but I have found myself spending way too much of my time on Twitter. This simple idea combined with the main strategy outlined in Advanced Twitter Marketing has moved my Twitter game plan ahead significantly already.
More importantly it has set the stage for a bright future with Twitter as I develop a series of targeted twitter accounts. If you can see beyond the ego trip of building the largest list of followers possible and can see the advantage of highly targeted lists where you are perceived as an expert by your somewhat less large number of target followers then you are
an ideal candidate for both products.
Twitter may be a passing fad, but it is more likely to be a growing fad for the next year or two at least. There is a lot to be said for having a sound strategy to position yourself as a leader in you niche or niches of interest. Now is the time to do it.
P.S. This morning, I posted over a dozen news articles to 5 of my 6 Twitter accounts in less than 30 minutes. These were interesting topical articles in newspapers from around the world. Stuff my list members wouldn’t otherwise see. That’s adding value to my twitter lists.
Tags: advanced twitter marketing, Doug Champigny, Friend Feed, Google News, Google Reader, Mike Paetzold, twitter time saver
Posted in Twitter | 5 Comments »
Says:
May 31st, 2009 at 5:21 pm
Automation is the key a long as you keep editorial control. The problem I have seen in the past with automated systems is that they let through junk.
People trust you when you promote quality information. Glad to hear it is working fo r you.
Mike Paetzold’s last blog post..Manage your time and focus your business
Says:
May 31st, 2009 at 7:35 pm
You are so right. Just finished Twitter Time Saver and along with Advanced Twitter Marketing System these are some nice tools to have in the arsenal.
Andre Arnett’s last blog post..Boy, It Has Been A While…
Says:
May 31st, 2009 at 8:44 pm
Both of these Twitter resources we very well worth their price… I am amazed at the great tactics they both share.
It’s cool to see how one simple tool (Twitter) can evolve into such a great business marketing tool with the right tactics and methods.
Joel Osborne’s last blog post..Your Twitter Time Saver
Says:
June 1st, 2009 at 5:25 am
Great post, Earl – and thanks for the shout-out for Advanced Twitter Marketing. Mike and I both agree that the two products together make a more powerful combination than either one on it’s own, and you’re living proof of that – congrats!
And the advantage to getting into it now while Twitter is still growing mightily is that you’re establishing yourself as an expert in your niche, one who’s willing to help your followers find the information they need. Many of those people will sign up to your opt-in list, and even more of them will follow you to other social sites that come along down the road.
If you’re providing them with the info they want, they’ll be a loyal following whether on Twitter or anywhere else.
Doug Champigny’s last blog post..Pro Tips For Internet Marketers and Affiliates
Says:
June 1st, 2009 at 5:48 pm
Earl, great Twitter tactics outlined here. One of the first keys is to know that Twitter can and should be used for marketing. Then finding the tools to automate the process. You have suggested some excellent tools that every Twitter marketer should obtain and use.
Lonnie Minton’s last blog post..Are You Into Affiliate Marketing?