Twitter Tactics For Marketers

The twitter craze has spawned dozens of ebooks, and countless tools and an awful lot of advice, much of which is itself awful.

If you are online to make money as I am, you need to come up with an effective strategy. Over the past 4 to 6 weeks, I have been exploring just about everything I could on the topic of Twitter and am satisfied that the best long term strategy is the one outlined by Doug Champigny in Advanced Twitter Marketing.

While the eBook itself costs $47, the tools he recommends and I now use are free.  So you don’t need to worry about an up-sell, need to invest in a handful of expensive tools to make the strategy work. Additionally, Doug offers a 60 day guarantee so you can really dig in and prove the strategy to yourself. But frankly you won’t need 60 days. The value of the book became self evident to me right away as I realized I had been going about twitter all wrong. My guess is you are too.

I can’t let the secrets out, it wouldn’t be fair, but suffice it to say I now have multiple twitter accounts, and am not focusing all my attention on getting the biggest number of followers as possible.

Maintaining multiple account has its own issues. Providing value is another important aspect of twitter success. And that can take time. Now I learned a trick on how to provide that value a while back for my original twitter list, but when I went to duplicate it, it turned out I lost the secret link I needed to make it all work.

The idea is to use Google Reader to find relevant posts in Google, patch a Reader feed into Friend Feed and get Friend Feed to automatically post the items into Twitter.  This tactic is very powerful but tricky to set up. Thankfully MikePaetzold came to the rescue with a new ebook and video product that describes  what to do, and then mercifully shows it step by step on video.

Now I’m dense and it took me while to get it down, but I now have added this technique to the six twitter accounts I have running at the moment.

This time saver is called Twitter Time Saver and it is a godsend. I don’t know about you, but I have found myself spending way too much of my time on Twitter.  This simple idea combined with the main strategy outlined in Advanced Twitter Marketing has moved my Twitter game plan ahead significantly already.

More importantly it has set the stage for a bright future with Twitter as I develop a series of targeted twitter accounts.  If you can see beyond the ego trip of building the largest list of followers possible and can see the advantage of highly targeted lists where you are perceived as an expert by your somewhat less large number of target followers then you are
an ideal candidate for both products.

Twitter may be a passing fad, but it is more likely to be a growing fad for the next year or two at least. There is a lot to be said for having a sound strategy to position yourself as a leader in you niche or niches of interest. Now is the time to do it.

Advanced Twitter Marketing http://cli.gs/zsYrrD
Twitter Time Saver http://cli.gs/ySsgSj

P.S. This morning, I posted over a dozen news articles to 5 of my 6 Twitter accounts in less than 30 minutes. These were interesting topical articles in newspapers from around the world. Stuff my list members wouldn’t otherwise see. That’s adding value to my twitter lists.

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