Starting From Scratch: Deciding What Niche to Pursue

Whether you are just starting out for the first time, or adding to an existing internet marketing empire you need to start with a simple marketing plan to find a new niche online.

The advantage of the internet is the ability for people to find specific information on narrow topics of interest to them. With hundreds of millions of people searching for everything under the sun, it becomes possible to do target market marketing by narrowly focusing on a lucrative market where there is demand for products. The trick as a marketer is to identify what niche you can effectively exploit.

In the next several blog postings we will discuss the topic of finding niches that you can develop into your own little piggy banks. Once we have finished that we will move on to how to properly develop those niches.

So what is a niche?

A niche market is a subset of the market on which a specific product is focused. Ultimately that means that every product has its own niche, but to start by focusing on the product is generally a mistake.

For niche marketing internet style, it’s best to first identify the niche, and their needs before you get to the product or solution.

So this implies that a niche is a group of people with a common interest. As an example, millions of people will identify themselves as fishermen or women. But within the overall category of fishing, you will find people who when more specific will say they are into Deep Sea Fishing, or Trout Fishing, or Bass Fishing, or even Ice Fishing.

Within any of these narrower categories there may be additional categories or sub niches, such as Bass Fishing Boats, Bass Fishing Vacations, or Bass Fishing Tips, etc.

As a marketer, our simple niche marketing strategy calls for us to seek out a small segment of larger markets, and identify the needs of the people in that small niche and then provide specific solutions to those needs by selling them solutions to fulfill their demand.

Easy enough to say, but how do we identify profitable niches, where people are hungry for solutions? That will be the topic of our future posts.