Information Product Creation: Ghost Writers

Getting a ghost writer to create your information product for you is a great idea if you do not have the time or skills to do a great job yourself. In the video below I provide some practical tips on the process.

[tags]Product creation, information product creations, internet marketing, Earl Netwal, Micro Business Specialist, Internet marketing intensive, ghost writing, [/tags]

Info Product Creation: Interviewing Experts

One of my favorite ways to create a product for sale or giveaway is to do an interview with experts or others with a special point of view.  If you have been following my Blog Talk Radio series caller Yearlings, you will know that the interviewee need not be world famous.  Yet if you try you would be surprised how many famous people you can actually get to participate in an interview – if you ask.

[tags]product creation, information product creation, internet marketing, [/tags]

Yearling Interview of Fred Lotgering

Today I had the opportunity to interview Fred Lotgering. Fred was born in Amsterdam, but has lived around the world in a lot of different countries. For the past ten years he has been experimenting with various home based business, Multi-level and internet marketing businesses.

The next Yearlings Interview will be next Tuesday at Noon EDT on Blog Talk Radio. Search for Yearlings or for Earl Netwal to find us. When you do, be sure to Favorite us, and plan on listening to future shows.

[tags]Blog Talk Radio, Fred Lotgering, Earl Netwal, Micro Business Specialist, Yearling, [/tags]

What’s it all about, Alfie?

For Baby Boomers of my age, the title will resonate a little.  I wanted to take a little diversion and discuss just what the economic act was we are engaged in as internet marketers.   We are gatherers and distributors of information to a needy public. We deliver what we do, just when the public needs it, which is defined as when they are looking for it.

We gather information in various niches and reshape it, edit it, convert it to ebooks, videos and podcasts and more.  Then when someone who is looking for information buys our ebook, we are fulfilling and economic need and engaging in an economic act.

How we assemble the raw materials of the content, is less important than the act of actually getting it to them.

I take this diversion and make this little fuss, because there are still some who somehow find private label material to be somehow less perfect way of doing things.  Instead, PLR or any other content source you use is fair game if your objective is to satisfy the end users need for information. And that it the economic function you play.

Now this doesn’t mean you disregard the intellectual property and copyrights of others. But it does mean you can feel extremely ethical when you are acquiring research and other content and using them as you see fit – when you use them according to the specific rights you obtain for them.

[tags]Internet Marketing,Economics,Internet marketing economics,PLR,Private Label Rights,internet marketing intensive,micro business specialist,Earl Netwal,information product creation,product creation[/tags]

Yearling Interview with Michael O’Reilly

The second in my series of “Yearling” interviews ran into a technical snafu at the end, but was quite interesting, and worth listening to, if I say so myself.

I had the pleasure to Interview Michael O’Reilly of Streamwood, Il.

Michael has a list of 1600 unique members that he built in the last 6 months. We discuss his background and how he built his list, and many other related topics. He is proud of his review site at, and has been developing multiple approaches to marketing online. He has had success with a You-Tube strategy and talks about some mentors of his.

He got cut off at the end, so it ends a bit prematurely. I will get better at this.

Be my Guest!

I would love to interview you during a future show. If you have a list of at least 1500 and under 10K or so, email me for additional info. Put “Yearlings” in the Subject Line.

[tags]Yearlings, Michael O’Reilly, Earl Netwal, Micro Business Specialist, Blog Talk Radio, Jeff Dedrick, You-Tube Strategy, [/tags]

Roy Fielding’s Blog Talk Radio Yearlings Interview

Well, I finally got the bugs worked out and the Premier of my new series called Yearlings is up and recorded on Blog Talk Radio.  You can click on the player below and hear my half hour with Roy Fielding or Tyngsboro, Mass.

The player is down below if want to pause it while you are reading.

Roy has been online since 2001 and is making a living with a list of just 7300 unique people.  During the conversation, we discussed Squeeze pages, followup emails,where Roy generates the majority of his sales and a variety of other aspects of internet marketing.

The next blog talk radio broadcast will be next Tuesday at Noon EDT. Go to and search for “Yearlings.”

The goal of this show is to discuss the issues facing beginning and intermediate internet marketers about the realities of making money online. Despite  eBook Promotional hype to the contrary, it takes time and effort, particularly if you are taking the boot strap route to success.

By sharing the practical advice of those who have made it to the first step and beyond, I hope to help illuminate some of the realities to those who are following in the footsteps of today’s emerging internet marketing leaders.

I would appreciate you comments and suggestions for future shows. Are there any questions or topics you would like me to ask future guests?

[tags]yearlings, blog talk radio, Micro Business Specialist, Roy Fielding, Earl Netwal, Internet marketing, internet marketing interviews, [/tags]

Starring Me on Blog Talk Radio

We still have a possible glitch yet to unwrinkle, but the plan is to broadcast the first of my new blog talk radio series called, “Yearlings” Tuesday at 11:00AM CDT, (Minneapolis)

The initial guest will be Roy Fielding of Tyngsboro, Mass. Roy’s gone from construction worker and truck driver to coach. He has a cut above average approach to internet marketing. Currently he has 7300 unique people on his list. He started list building in 2001.

We will discuss how Roy got to where he is and the lessons he has learned in the process. Go to
Or Search for “Yearlings” on Blog Talk Radio. If there is still a double listing, one by Earl Netwal and another by the Micro Business Specialist, it means that we haven’t yet fully resolved a possible conflict. They are both me. If both are still there, please try both and hopefully you will find us.

I’m learning as I go. If we flop we will try again next Tuesday, same time and same place.

Listen to Earl Netwal on Blog Talk Radio[tags]Yearling, Microbusinessspecialist, micro business specialist, internet marketing, interview, Roy Fielding, Yearlings, interview series, [/tags]

Using Video for Infromation Product Creation

In the last session on Product Creation we discussed audio, which is nice an easy and quick.  Video requires a bit more to edit, and frankly I just do small shots so I can re-record when I need to.  Eventually, I and you will need to get more professional but for the time being quick and dirty videos can grab and hold attention, communicate yourself as a real person and create a more valuable learning platform combining visual with aural and in the case of powerpoint based videos that power of reading to the learning process.

Out society has grown up watching TV so the video format is clearly a widely accepted way to share information as I try to do in today’s video on video.

[tags]product creation, information product creation, Earl Netwal, Micro Business specialist, video product creation, create a video, [/tags]

Creating Audio Information Products

I like creating audio products, its easy to do, and easy to edit.  I like the free audacity tool for recording.   It took me a while to figure out a few things and I don’t know what I don’t know, but it produces good results. Just Google for Audacity.  You might want to search for a quick start guide, although I figured it out without directions…eventually

There are full featured products in the $200 range that will permit you some additional capabilities, but I see no reason not to start with Audacity.

I record, edit and export as an MP3 that can be downloaded and listened to anywhere.  It’s a great way to reach people who listen to  information while jogging, or driving or relaxing.  As such it’s a podcast that reaches the aural audience.

Audio recording are also a great tool for writing a blog post, report or major book.  Once you create your outline, you speak your copy.  You can edit as needed and even rearrange sections.  Once done, you can get it transcribed. It tends to be much quicker than writing.   This approach may allow more of your personality to show in the work and that is usually a good thing.

Just in passing, I should note that I got some useful direction on audio from Doug Champigny when I took his Powerstart 2010 course.  Doug really did a good job with that one.

[tags]Product creation, audio product, audio product creation, Micro Business Specialist, Internet Marketing Intensive  [/tags]

How to be an “Expert”

One of the biggest obstacles for many people, that keeps them from creating their own information products to give away or sell online is the feeling that they are not “expert” enough to share information.

This is a misunderstanding, but common, so in the video below, I describe how one might go about creating an eBook from scratch in a brand new niche that you know nothing about and then spend a little time clarifying what an expert is.

[tags]Product creation, information product creations, internet marketing, Earl Netwal, Micro Business Specialist, Internet marketing intensive, Expert, what is an expert [/tags]

Write Your Own Information Product

Of the seven approaches the creating an information product the first and most obvious is to write your own, the old fashioned way.  As I mention in the video below, you do not need to be an English major to write a good and useful information product.

In fact, you may be better off with fewer big words and literary allusions, and stick to the facts with simple clear sentences.

Once created you want to protect your intellectual property by converting your file to a PDF document.  Personally, I use the free Open Office Word Program which allows me to export the file as a PDF with a simple click of a button.

[tags]Product creation, information product creations, internet marketing, Earl Netwal, Micro Business Specialist, Internet marketing intensive, Expert, what is an expert [/tags]

7 Ways to Create Information Product Content

I’ve identified seven different basic approaches to information product content creation.  These I group into three categories as explained in the brief video below.  The next series of posts will discuss each of these information product content creation strategies in more detail, one by one.

[tags]product creation, information product creation, internet marketing intensive, internet marketing, Micro Business Specialist, Earl Netwal, [/tags]