Breaking Barriers Starting with Basic HTML

Learning how to use the internet is not easy.

Despite the claims of all the eBook peddlers selling their alchemists stones, the reality is that there are many barriers to success online.

There is much to learn.  And it appears to never end. At least I still have a variety of hurdles yet to overcome.  I have made some progress though, and will in the next several posts here discuss how I made it over some of the hurdles that may still be holding you back.

These will be pretty basic for some of you, and for others hopefully just what you are looking for.

The first discussion is HTML.  The code that sits behind much of the web.

I am not a programmer, and have no desire to become one. But as I got serious about establishing a presence online it soon became clear to me that I needed to learn at least some basics.

You can get by not knowing HTML by using various WYSIWYG services to design, highlight, bold etc you text and even insert images. But as time goes on, you will eventually come to the place where you will want to learn how to create anchor text, insert photos, create ordered lists, etc. by the use of HTML.

If you are depending on “your computer guy” to make tweaks to your pages, a lot of tweaks end up not getting made, or get made wrong as a result of the time lag and communication barriers. When you can do it yourself, you are freer to make changes, and then change things back. And that ability to tweak a page is critical to your success in the long run.

I found myself looking things up on Google, which worked well. But my retention of information wasn’t very good.  And it seemed that there were actually too many places to get free help. All arranged differently, all with a different level of assumed prior knowledge.

In my case, I did not really break through until I came across the chance to acquire rights to a short ebook called HTML in Simple Terms. I originally got it for my own use. Over past few years I have given it away and or sold it to almost a thousand different people.

I printed a copy of it out, and keep it by my computer, and use it as a quick reference. As time went on, I learned the bulk of the material by doing it over and over again.

I may be old style yet. But I have found it easier to look up items on paper.  It seems easier to find my place again, when I am going back to double check things.

HTML in Simple Terms will walk you through the steps needed to create your own web page. It explains basic tags, how to add links, work with images, using tables, setting up meta tags, using fonts and colors.

I still don’t know it all. But I know I can find it when I need it, as my copy is always handy. That’s what I like best about having my own copy. I know where it is when I want it.

I am selling copies of this useful text at HTML Guide

Which is Worse no Meta Tag Keywords or the Wrong Ones?

This afternoon I am giving my short version of my “trade show as web pages” talk to the board of a local business group. My goal is to find additional speaking opportunities where I can present to larger audiences of business people. Because as my report says, I think most small business web pages stink!

In preparation for the meeting, I checked the web site of the host location as well as the associations meta tags. I offer businesses a free worthwhile tip just for listening to my pitches and felt I should offer the same to these good people as well.

It turns out the association had no keywords or site description in their meta tags at all.

But perhaps even worse was the host locations web site. It is a private housing facility offering student housing. Its meta tag keywords were totally irrelevant to its web site and mission. It included keywords of voting, survey, course evaluations, census, segmentation, and others that clearly were intended for a totally different site.

Presumably someone copied a desirable format as a template and plunked the residence halls content on someone else’s framework.

I’m not sure which is worse to have no keywords or bad ones. What do you think. I’d appreciate any comments you might have as I will probably use it as a bad example in future presentations. I will of course keep the people involved secret so as not to embarrass anyone.

As I spend more and more time looking at local business web sites, I find such omissions and or errors are not uncommon. Usually, people just plain have ineffective keywords.

Some will argue that meta tags don’t matter, but they would be wrong. While Google may spend less attention to them than in the past, a good 40% of all computer searches still use other search engines that do.

Outside the internet marketing niche’s internal wars, most main street businesses are too busy getting product out the door and struggling to meet payroll to worry about meta tags. Their web pages are built by their son’s or nephews of techies who may know how to put a page together but are clueless about how to market.

No wonder most small businesses are disappointed with their web pages. They don’t get the traffic they should, and then when they do get traffic, most people don’t seem to do anything.

In the resources section of this blog, I offer a report for sale called HTML in Simple Terms. It’s only $9.97 and well worth the price if only to get the information on pages 16-18 on Using Meta Tags.

My guess is that over 80% of all small business web sites need work in this area alone.

Keywords: Missing in Most Small Business Web Sites

So far, I haven’t found a single home staging web site with good keywords in the meta tags of their web site. In my search of web sites in South Minneapolis, I have found fewer than 1 in 20 that was even close to having effective keywords. In general, that’s true of most small businesses.

This is a big mistake, as the keyword placed in your web pages meta tags are what almost all the search engines other than Google uses to find web sites to display. And while Google may have the largest chunk of web search, they certainly don’t have it all.

That’s because most people are likely to use the search tool that comes with their computer. My wife for example has Yahoo on hers. While she may say she is going to “Google” something, she actually uses Yahoo. Yahoo uses meta tags. So does MSN, ASK and virtually everybody but Google.

I have been focusing on the Home Staging Industry for the last half year or so. As part of that effort I am trying to help these small businesses improve their web sites to first draw more traffic, and then get more of those people who do visit to do something.

I have created a base list of some ten dozen key words people often use to search for home stagers in their market. I add or subtract a few depending on the scope of service of the individual home stager, and then incorporate geographical elements to come up with a comprehensive set of what I call, “geographical long tail keywords.” These are the phrases people actually use to search for to find a business in their neighborhood. For a recent client in Virginia, I ended up with 599 keyword phrases. In time this should more than double the amount of traffic her web site receives.

Every locally based business should have a comprehensive set of geographically relevant keywords in their meta tags. This is the hidden code that the search engine “bots” see, but no one else does. Unfortunately most web site developers are techies, and not marketers, and they often don’t have a clue as to what they should put in there.

Depending on the industry sector, I can create a set of geographically tied keywords for as little as $75. I will review your web site for free, in advance to determine whether or not it’s needed in the first place. email me at enetwal@gmail.com with any questions.


Meta Tag Tweak – Small Business Web Page Blunders

As I have been working with small businesses in the off line world, I have discovered that most of them have poor to non existant keywords in the hidden meta tag code of their web sites.  Since Google apparently doesn’t give these much weight these days, it appears some web designers skip over them.  That’s a mistake. While Google is the big daddy out there in search land, it has at best 60% of the search market, and the other 40% of the guys do use meta tag keywords to find your site.

I don’t know about you, buy I can’t afford to miss out on 4 of 10 customers.

This is particularly important for small businesses in the current slow economy.  I’ve made a special offer to my friends in the Home Staging industry, where I have done some fairly extensive research in the past and offered them a special deal.  My advantage is that I have already researched the keywords appropriate to the industry, and it’s easy to massage them to meet each individual’s circumstance.

I am open to doing additional work along these same lines for other industries as well.  A solid set of meta tag keywords can also serve as a good start on pay per click advertising as well.

Drop me an email at enetwal@gmail.com for more info.