Don’t Want to Do It Yourself? Easy Internet Marketing

Written by enetwal on July 28, 2010 – 11:07 am -

Now I am a do it your-selfer. That’s my strength and weakness.

That said, I have to admit that the package put together by New Zealand based internet millionaire Mark Ling is an exceptional “done for you” ticket to success online.

One caveat, you will still need to learn how to drive traffic to these beautiful sites he has prepared for you, but you won’t need to worry about finding a niche, preparing a web site, creating an eBook (Actually you will get three per niche for a total of 15 to sell or giveaway) and even graphics are well done with many variations so your products look unique.

And he does much more than that. The hardest task from my point of view is the creating of followup emails.  With this package you get a ton of those as well and instructions on when to send them. Best yet, he has included a nice complement of “Hard Sell” follow-up emails which when combined with the rest of the quality sequence is sure to convert well.

[tags]Affiliorama, affiliojetpack, Mark Ling, Done for you, Internet marketing, internet marketing turn key, turn key products, [/tags]


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: affiliojetpack, affiliorama, Done for you, Internet Marketing, internet marketing turn key, mark ling, turn key products


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Posted in Best Products | 1 Comment »

Advance Notice for AffilioJetPack

Written by enetwal on July 13, 2010 – 9:28 am -

I’ve had a chance to review a new product that will be coming out at the end of the month.  It’s not available yet, as they are in pre-launch mode.

At first glance, it’s hard to know who Mark Ling is aiming his new AffiloJetpack product at.

Mark is widely respected in the internet marketing industry for his direct, no-hype approach to teaching affiliate marketing. His previous products have been the highly-praised step-by-step AffiloBlueprint course (aimed squarely at beginner affiliates), while his Affilorama Premium product continues to draw more advanced subscribers to its monthly tools/tips/hosting package.

But I’m confused about AffiloJetpack.

On one hand it looks to be targeted at complete newcomers to affiliate marketing, but on the other hand it seems to be pressing hot-buttons for more experienced affiliates.

For people who are completely new to internet marketing, Mark has identified a number of hurdles that stand between the average Joe Newbie and affiliate riches, and he seems intent on smashing every one of them.

The first hurdle that he says trips people up is in choosing a niche to target. I can’t disagree with that. I’ve seen affiliates spend weeks and months deliberating over a niche. So for AffiloJetpack to come along with TEN niches hand-picked by Mark Ling himself and PROVEN to be winners… well, that’s certainly going to help some newbies out.

(And maybe even some more experienced affiliates who are looking for a niche to go into next.)

The second hurdle Mark identifies is in the actual building of a website, so he’s put together his very own WordPress theme designed to make it easy for even the most inexperienced web designer to tweak the layout and design of their site. It includes some other nifty functionality that only someone experienced in building affiliate sites would think of, such as a squeeze page generator that lets you use Mark’s most successful squeeze page layouts in your own promotions. Nice!

The theme also reflects Mark’s extensive background in tutoring inexperienced affiliates… he’s added things like image uploaders so that users don’t have to master an FTP program to get their header or background images online.

I have to say, this theme is PERFECT for web novices. And with AffiloJetpack, Mark has also thrown in free hosting with what they’ve called “Incubator Hosting”. I know from experience that it can take quite a few steps to install WordPress and a great theme on a hosting provider. Each step is something that can go wrong. So I really think a lot of newbies are going to appreciate this one-click setup.

On top of all this comes the content: Twenty articles of very high quality that you can either just plug into the site as-is, or re-word to get full SEO benefit.

So that’s pretty much a kitset website: Everything you need to build an affiliate site in a very short space of time. It’s a great start for newcomers to affiliate marketing who just want to get something up on the web quickly, without the long learning curve.

But here’s where it gets more advanced.

Whereas I would have considered all this content and functionality to be an OK product on it’s own… Mark says this is just the beginning. In other words, this isn’t even the main show.

The main show is what comes next: A 80-part autoresponder series that you can plug into a service like Aweber and use to start collecting email addresses and building a relationship with people who sign up.

Mark says that the thing that disappoints him the most is when affiliates don’t add an autoresponder series to their websites, because this is the thing that will earn them the most money.

And I admit… I’ve been guilty of that myself. Sometimes you just want to see a site making money before you invest even MORE money in building a follow-up series. Or sometimes you’re just so exhausted by the time you finish putting your site together that this goes on the back burner.  Or sometimes you do get a series of emails going, but they can become a hodge podge of different promotions rather than a thought out series designed to inform, build relationships and ultimately convert.

An autoresponder seems more like “extra credit” for an affiliate site, but Mark is adamant that it should be the main focus. To the extent that you might not even promote affiliate products on your website at all!

So this autoresponder series comes with about 65 “informational” emails, and about another 15 “hard sell” emails written by Mark himself. He also tells you WHEN you should be sending these out to get the best response from your list, since just emailing someone once a week in the first month or two isn’t really going to cut it.

I was quite surprised at the quality of these emails… they’re far beyond PLR quality. You could even put these on your website if you wanted an extra 60+ articles! They’re the kind of thing that’s going to get people on your list trusting your opinion… at which point you can promote products to them and watch the commissions roll in.

One other aspect that made me think that this maybe isn’t purely aimed at newbies is Mark’s view that while SEO is low-risk, the bigger risk that newbies face is that they’re not going to see results quickly enough, and they’ll give up.

Because of that, as part of AffiloJetpack he’s also offering training on a variety of other traffic generation methods. You can still do SEO… but he’s saying that if you want to see fast results (and faster cash) you should look at these other methods.

The final verdict? AffiloJetpack is great for newbies who can’t get past the nitty gritty of building a site. It really makes the whole process laughably easy compared to the weeks or months it might take a newbie to put together a site on their own.

More experienced affiliates are probably going to see the real benefit in the huge amount of high-quality content that Mark has put together. Even to put together ONE newsletter series of this quality is going to cost you at least double the cost of this entire product. And with AffiloJetpack you get FIVE of these niches and newsletter series‘, so to my budget-conscious ears, thats ridiculously good value.

Whatever way you look at it, and whatever level of experience you have, this product is a winner. Even if you don’t want to follow Mark’s strategies… do yourself a favor and grab it just for the content.

Very highly recommended.

As I mentioned this hasn’t opened to the public yet, but click the link below and sign up for advance notice and a free report that will help you get a better sense of what you can expect when you grab your own affiliojetpack.

[tags]affiliojetpack, affiliorama, mark ling, AffiloBlueprint, internet marketing, newbie, Done for you, PLR, PLR Website, PLR websites[/tags]


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: affiliojetpack, affiliorama, AffiloBlueprint, Done for you, Internet Marketing, mark ling, newbie, PLR, PLR Website, PLR websites


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Posted in Best Products | 2 Comments »

Information Product Creation: Ghost Writers

Written by enetwal on May 8, 2010 – 6:00 am -

Getting a ghost writer to create your information product for you is a great idea if you do not have the time or skills to do a great job yourself. In the video below I provide some practical tips on the process.

[tags]Product creation, information product creations, internet marketing, Earl Netwal, Micro Business Specialist, Internet marketing intensive, ghost writing, [/tags]


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: Earl Netwal, ghost writing, information product creations, Internet Marketing, Internet Marketing Intensive, Micro Business Specialist, Product Creation


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Info Product Creation: Interviewing Experts

Written by enetwal on May 5, 2010 – 2:32 pm -

One of my favorite ways to create a product for sale or giveaway is to do an interview with experts or others with a special point of view.  If you have been following my Blog Talk Radio series caller Yearlings, you will know that the interviewee need not be world famous.  Yet if you try you would be surprised how many famous people you can actually get to participate in an interview – if you ask.

[tags]product creation, information product creation, internet marketing, [/tags]


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: Earl Netwal, Information Product Creation, Internet Marketing, Internet Marketing Intensive, interviewing experts, Micro Business Specialist, Product Creation


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What’s it all about, Alfie?

Written by enetwal on April 20, 2010 – 3:04 pm -

For Baby Boomers of my age, the title will resonate a little.  I wanted to take a little diversion and discuss just what the economic act was we are engaged in as internet marketers.   We are gatherers and distributors of information to a needy public. We deliver what we do, just when the public needs it, which is defined as when they are looking for it.

We gather information in various niches and reshape it, edit it, convert it to ebooks, videos and podcasts and more.  Then when someone who is looking for information buys our ebook, we are fulfilling and economic need and engaging in an economic act.

How we assemble the raw materials of the content, is less important than the act of actually getting it to them.

I take this diversion and make this little fuss, because there are still some who somehow find private label material to be somehow less perfect way of doing things.  Instead, PLR or any other content source you use is fair game if your objective is to satisfy the end users need for information. And that it the economic function you play.

Now this doesn’t mean you disregard the intellectual property and copyrights of others. But it does mean you can feel extremely ethical when you are acquiring research and other content and using them as you see fit – when you use them according to the specific rights you obtain for them.

[tags]Internet Marketing,Economics,Internet marketing economics,PLR,Private Label Rights,internet marketing intensive,micro business specialist,Earl Netwal,information product creation,product creation[/tags]


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: Earl Netwal, Economics, Information Product Creation, Internet Marketing, Internet marketing economics, Internet Marketing Intensive, Micro Business Specialist, PLR, Private Label Rights, Product Creation


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Posted in Information Product Creation | 2 Comments »

Roy Fielding’s Blog Talk Radio Yearlings Interview

Written by enetwal on April 8, 2010 – 1:28 pm -

Well, I finally got the bugs worked out and the Premier of my new series called Yearlings is up and recorded on Blog Talk Radio.  You can click on the player below and hear my half hour with Roy Fielding or Tyngsboro, Mass.

The player is down below if want to pause it while you are reading.

Roy has been online since 2001 and is making a living with a list of just 7300 unique people.  During the conversation, we discussed Squeeze pages, followup emails,where Roy generates the majority of his sales and a variety of other aspects of internet marketing.

The next blog talk radio broadcast will be next Tuesday at Noon EDT. Go to BlogTalkRadio.com and search for “Yearlings.”

The goal of this show is to discuss the issues facing beginning and intermediate internet marketers about the realities of making money online. Despite  eBook Promotional hype to the contrary, it takes time and effort, particularly if you are taking the boot strap route to success.

By sharing the practical advice of those who have made it to the first step and beyond, I hope to help illuminate some of the realities to those who are following in the footsteps of today’s emerging internet marketing leaders.

I would appreciate you comments and suggestions for future shows. Are there any questions or topics you would like me to ask future guests?

[tags]yearlings, blog talk radio, Micro Business Specialist, Roy Fielding, Earl Netwal, Internet marketing, internet marketing interviews, [/tags]


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: blog talk radio, Earl Netwal, Internet Marketing, internet marketing interviews, Micro Business Specialist, Roy Fielding, Yearlings


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Posted in Micro Business Tips | 1 Comment »

Starring Me on Blog Talk Radio

Written by enetwal on April 6, 2010 – 12:20 am -

We still have a possible glitch yet to unwrinkle, but the plan is to broadcast the first of my new blog talk radio series called, “Yearlings” Tuesday at 11:00AM CDT, (Minneapolis)

The initial guest will be Roy Fielding of Tyngsboro, Mass. Roy’s gone from construction worker and truck driver to coach. He has a cut above average approach to internet marketing. Currently he has 7300 unique people on his list. He started list building in 2001.

We will discuss how Roy got to where he is and the lessons he has learned in the process. Go to http://blogtalkradio.com/yearlings.
Or Search for “Yearlings” on Blog Talk Radio. If there is still a double listing, one by Earl Netwal and another by the Micro Business Specialist, it means that we haven’t yet fully resolved a possible conflict. They are both me. If both are still there, please try both and hopefully you will find us.

I’m learning as I go. If we flop we will try again next Tuesday, same time and same place.

Listen to Earl Netwal on Blog Talk Radio[tags]Yearling, Microbusinessspecialist, micro business specialist, internet marketing, interview, Roy Fielding, Yearlings, interview series, [/tags]


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: Internet Marketing, interview, interview series, Micro Business Specialist, Microbusinessspecialist, Roy Fielding, Yearling, Yearlings


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How to be an “Expert”

Written by enetwal on March 28, 2010 – 7:51 am -

One of the biggest obstacles for many people, that keeps them from creating their own information products to give away or sell online is the feeling that they are not “expert” enough to share information.

This is a misunderstanding, but common, so in the video below, I describe how one might go about creating an eBook from scratch in a brand new niche that you know nothing about and then spend a little time clarifying what an expert is.

[tags]Product creation, information product creations, internet marketing, Earl Netwal, Micro Business Specialist, Internet marketing intensive, Expert, what is an expert [/tags]


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: Earl Netwal, Expert, information product creations, Internet Marketing, Internet Marketing Intensive, Micro Business Specialist, Open Office, PDF, Product Creation, what is an expert


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Posted in Micro Business Tips | 2 Comments »

Write Your Own Information Product

Written by enetwal on March 25, 2010 – 2:42 pm -

Of the seven approaches the creating an information product the first and most obvious is to write your own, the old fashioned way.  As I mention in the video below, you do not need to be an English major to write a good and useful information product.

In fact, you may be better off with fewer big words and literary allusions, and stick to the facts with simple clear sentences.

Once created you want to protect your intellectual property by converting your file to a PDF document.  Personally, I use the free Open Office Word Program which allows me to export the file as a PDF with a simple click of a button.

[tags]Product creation, information product creations, internet marketing, Earl Netwal, Micro Business Specialist, Internet marketing intensive, Expert, what is an expert [/tags]


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: Earl Netwal, Expert, information product creations, Internet Marketing, Internet Marketing Intensive, Micro Business Specialist, Open Office, PDF, Product Creation, what is an expert


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Posted in Information Product Creation | 1 Comment »

7 Ways to Create Information Product Content

Written by enetwal on March 23, 2010 – 7:28 am -

I’ve identified seven different basic approaches to information product content creation.  These I group into three categories as explained in the brief video below.  The next series of posts will discuss each of these information product content creation strategies in more detail, one by one.

[tags]product creation, information product creation, internet marketing intensive, internet marketing, Micro Business Specialist, Earl Netwal, [/tags]


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: Earl Netwal, Information Product Creation, Internet Marketing, Internet Marketing Intensive, Micro Business Specialist, Product Creation


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Posted in Information Product Creation | 4 Comments »

Product Creation Criteria Part 2 of 2

Written by enetwal on March 21, 2010 – 10:28 am -

In the last post in this series on product creation I share the first three of six product creation criteria. They were Demand, Price and Title. In today’s video I discuss the remaining three criteria, content, format and affiliate links.

In out next video we will begin discussing 7 different ways to create content. As you will see, you won’t necessarily need to be an accomplished writer nor do you need to be an expert in your niche – at least not yet. And you will still be able to generate a quality product that will make you customers happy.

[tags]product creation, internet marketing, internet marketing intensive, product creation criteria[/tags]


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: Internet Marketing, Internet Marketing Intensive, Product Creation, product creation criteria


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Posted in Micro Business Tips | No Comments »

Powerstart 2010- A Testimonial

Written by enetwal on February 17, 2010 – 7:03 pm -

As many of you will know, I have been taking Doug Champigny’s PowerStart 2010 course the past few weeks. It’s a four week course and we are in week three.

This week we are working on podcasts and video as well as continuing to pursue article marketing in support of the new blogs we have each created as part of the course.  Last week we focused on getting a product created using both Master Resale Rights and Private Label Rights.  The first week was real heavy duty with a lot of article writing as well as blog set up and much more.

I have just finished the podcast section of this weeks work and am about to move on to the video section, but thought I would do one more quick Flip Camera video today to sing the praises of this course, and what it has done for me so far.

Unfortunately, my little Flip Camera is catching all my explosive S’s and you will hear them when you watch.  But please don’t let that get in your way.

Doug is going to be offering the course again starting the first week in March. It may be right for you, it might not be. That’s why I created the video below.

Listen and if it is for you, sign up at

http://askearlabout.com/PowerStart2010.php

By the way be sure to visit my new blog,  its at

www.TopPublicSpeakingTips.com

[tags]powerstart2010, internet marketing, internet marketing training, Doug Champigny[/tags]


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: Doug Champigny, Internet Marketing, internet marketing training, powerstart2010


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Posted in Internet Marketing | 1 Comment »

Leads Leap – A Free Traffic Source

Written by enetwal on November 16, 2009 – 11:38 am -

In my last blog posting I discussed one of the Free Traffic resources I have been testing.  Today I want to mention another. It’s called Leads Leap.

Leads Leap is a type of Viral Blog, that allows you to place free ads on it.

If you look in the bottom of the far right sidebar, you will see a widget that I have installed on this blog which lists recent blog posts from Leads Leap.

These are well written high quality posts, that are well worth reading. Every time someone clicks on one of the posts there I earn an advertising credit. Since I have multiple blogs, I have put this widget on a couple of them, and earn ad credits on auto pilot as a result.

In addition to using the widget, you can post links to individual blog posts that your like to your list.

For example:

http://www.leadsleap.com/blog/how-to-come-out-with-innovative-ideas-that-sell/?r=earlnetwal

Again, every time someone clicks on that link, I will get a credit.  So in addition to getting credits, I can share useful information with my blog readers.

Leads Leap also rewards you for recruiting others.

Once you have recruited 20 other Leads Leap members, you get 500 Free Ad credits per month, and this number builds as you recruit more.

You get credits for the actions of the people you recruit and the people they recruit up to 10 levels deep. This is ultimately very significant, but as with all such programs it takes a while to get established. But once you have built the specific gravity, it grows rapidly.

How to use your free ads?  I tend to focus on free offers that have strong appeal and a back end that pays off.  Just like a paid Google Ad, you need to start with an attractive offer that gets people to click, leading to a landing page that inspires people to opt in, and then a follow-up that makes it all worth your while.

Another thing to understand about Leads Leap, is that it’s not a flaky newbie to the scene. It has an Alexa ranking of 23,212 last time I checked which puts it pretty high in the Alexa Universe and should help to give you a sense of how big a deal this is, and could be for you.

I recommend you check out Leads Leap yourself.


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: Internet Marketing, lead generation, Prospecting


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Posted in adwords | 6 Comments »

Four Top Picks You Don’t Want to Miss Out On

Written by enetwal on May 17, 2009 – 2:31 pm -

Happy Victoria Day to my Canadian Friends.
I have 4 items of above average value for you today. I have already been promoting one of them the new Teleseminar service that launches on Tuesday. This new service will solve the glitches that caused headaches with prior systems and is a genuine cutting edge improvement.  One of my mentors makes his entire business off of doing tele-seminars. They are quick, easy to set up, incredibly inexpensive and powerful. The new system will make things even more fool proof.
Go to http://cli.gs/zQ3Uy7 for details.
If you are an internet marketer like me, you have been bombarded over the years with different platforms to manage to various critical support systems needed to effectively run this seemingly simple but incredibly complex business of online marketing. Sometime very soon, perhaps by the time you read this John Delavera’s new platform will be released for free. This is not something to miss. I repeat, don’t let this opportunity pass you by. I did once. At least I passed by an earlier version when I was just starting out and frankly confused about all the different elements involved in this process.
In hindsight and from conversations with other successful marketers I’ve learned that Johns system has the best reputation out there. It might not have been the most hyped, but the most stable. Now he kept adding tons of stuff to it and evolved it into a monster that I couldn’t afford and or spend the time to learn. Recently he decided to cut it down to the key essentials and that is what he will be making available free later today or already. Be sure to sign up for it. At free you can’t go wrong, and it may very well make your progress online go a lot easier an cheaper than you could ever imagine.
That link is: http://cli.gs/W0Q2yM
—–
The next topic is another giant in business Dr Glen Livingston. His expertise is in understanding the psychology of pay per click advertising. He is a psychologist who has made a tremendous contribution to the field. I have been learning from his email for several years now. I don’t know of anyone who provides as much top caliber free material.  If you do any pay per click work at all, or just have an idle interest in the psychology of marketing, you will learn a ton from Glen. I know I have.
To take advantage of his wisdom go to: http://cli.gs/R0hLaW You won’t regret it.
Now Glen has low price products and some very high priced product as well and if you are interested in finding a vendor you could be 100% confident in and proud to represent, I invite you to join me as part of
his affiliate team. http://cli.gs/RmX214
—-
Finally, I want to recommend a product from another friend of mine, Mike Paetzold. While less monumental, and I do think each of the above are monumental in their own ways, Mike’s newest project is still basic and valuable.  For those of you still exploring which niche to pursue, or those who like me pursue multiple niches pay attention.
Mike’s new product is called the Niche Affiliate System, but what it really is, is a guide on how not to spend time and money chasing a niche idea down a blind alley.  Let me tell you, I have several projects that I have spent big chunks of time, and sweat on that I did not properly evaluate up front. Several of them are just digital dust, a few are producing but at no where the level I had hoped. What Mike’s new eBook does is walk you through a process to evaluate a niche before wasting your time and effort only to find that what  sounded like it would be a winner is a dud after-all. It takes some effort up front, but if you follow this process, you will be able to enthusiastically launch into your next project confident of success. And let me tell you that is well worth the effort.  You can get Mikes eBook at:  http://cli.gs/UAmpnU
I highly recommend all of the above. I’d be happy to answer any questions you may have on them.

Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: Internet Marketing, internet marketing references, online marketing


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Posted in Micro Business Tips | 3 Comments »

Squidoo – Rank on Top Twice!

Written by enetwal on March 28, 2009 – 10:43 am -

Squidoo – Rank on Top Twice! Podcast

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Getting your web site to be top ranked on Google and the other search engines is a complicated task. Particularly, if you are one of many within a given market area.

A little known tool for many main street businesses is an internet portal called Squidoo.

It’s similar in many ways to sites like Facebook, and Myspace in that it allows people to create a web presence easily, but unlike the aforementioned, it unabashedly permits commercialization.  That means you can put up sites that advertise your business.

The easiest way to do so is to reuse much of the content you have on your web page now.  Just rephrase and reorient it to fit the new medium.

Squidoo calls it’s pages, lens.  There are a group of modules that you can create and edit in minutes once you get the hang of their system.  There are a lot of interesting things you can do with the various modules. The main thing you want to do is use your Squidoo lens as additional advertising tool for your services and as a funnel to send traffic to your main web site.

The most critical point when setting up your first lens is what you call it.

If you are a butcher in Minneapolis, you want to do some keyword research as to the best term to use for your market. It may be “butcher”, it may be “quality meats”, it may be any number of things.  What ever it is, you want your first lens to use the best of the picks and then add the words, “in Minneapolis” or what ever the top geographical term is in your market. Then after you set up a lens,  “Quality Meats in Minneapolis” set up another for “Best Brats in Minneapolis.”   Since Squidoo is free, there is no reason for you to not set up multiple Lens on your best keyword phrases.

If you do, you will often find that your Squidoo len(s) will get higher ranking than your own web page, even if you have optimized your web sites meta tags geographically, as I do for my clients.

That’s because Squidoo itself has a high PR or page rank in the eyes of Google.

Now what you want to do is include links in your Squidoo Lens to your web site’s home page.  This helps raise your web sites ranking in Google’s eyes as well.

It sees Squidoo as an “authority” site and gives more credence to links coming from it.

There is a lot more to internet marketing than just having a web site.  That’s what keeps internet marketing consultants like me in business.

While Squidoo is easy to use, like everything, there is a learning curve.  Once you master the basic mechanics you also need to learn the strategies to make it work for your particular needs.  There are a number of eBooks about Squidoo out there.  I publish one called Squidoo Basics. It is a general introduction to Squidoo.

There are other formats beyond Squidoo, like Hub Pages, but Squidoo is probably the best place to start building a broader internet presence.  To get started all you need do is open an account at www.Squidoo.com

In due course, you will not only get your web site on the top of the Google Rankings in your home town, you will also have a Squidoo page there as well.  When prospects see you listed not once, but twice, in the top of the local listings, they will begin to understand that you are the person to go to locally for home staging services.

And that’s where I intend my clients to be.  On top of their local markets.


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: Google, Internet Marketing, mainstreet business, page ranking, Squidoo


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Posted in Internet Marketing, Marketing tips, Micro Business Tips, Offline Business, Squidoo, keywords | 3 Comments »

Internet Video Advertising is Hot!

Written by enetwal on March 21, 2009 – 2:14 pm -

Internet Video Advertising is Hot!

Sites like YouTube and Google Video get millions of visitors every day and many of them are looking for information on local businesses in their area. They want to find out about the pizza place down the road, a contractor, or a new hair salon. They could be looking for anything, the point is, they are looking for local businesses.

Nothing attracts massive amounts of traffic and prospective clients to your website the way that an Internet video can. But that doesn’t mean you have to spend big bucks to get a Great Promotional Video for your business! For only $149 we will produce an attractive and informative 30-45 second Video Ad promoting your business and the fine products or services you offer.

Your video ad will be produced and uploaded to all of the Top Video and Social Media Sites and will be seen by hundreds or thousands of people in your area that are looking for a business like yours.

Your Video Ad is going to give your business more exposure and will appeal to your target audience better than any other form of marketing. Your video advertisement will get people to take action and visit your website, walk in your doors or call you for more information.

Take A Look At Everything That Is Included for Only $149 and You Will See There Is No Better Way for You To Bring In New Customers!

An Eye-Catching and Informative 30-45 Second Video Advertisement for Your Business That Gets People To Visit Your Website, Walk In Your Door or Call You for An Appointment

We Will Submit Your Video To The Most Popular Video Sites and Make Sure It Get’s Picked Up By The Major Search Engines

Increased Visibility for Your Business, More Visitors To Your Website, More New Customers and Higher Profits

Easily Add Your Video To Your Website With One Simple Line of Code. We Also Give You A Hard Copy of Your Video and Easy To Understand Instructions On Adding The Video To Your Website.

Discover the Awesome-yet Simple – Secrets of Slashing Your Advertising Costs to the Bone, While Quickly Exploding your Sales, Profits and Success!

Check out this link to see some sample Videos and get more information.


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: advertising, intenet marketing videos, Internet Marketing, local business, marketing, Video


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Posted in Micro Business Tips | 6 Comments »

Market Maker is Live: Marketing Breakthrough for Home Stagers

Written by enetwal on March 17, 2009 – 3:17 pm -

Market Maker Launches

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I have been focused on my home stagers blog the past week as I prepared for the launch of Market Maker. Market Maker was designed to specifically address the needs of the Home Staging Industry, but it is applicable in many other businesses as well.

The fundamentals of Market Maker are little more than what I have been preaching here for some time.

Effective use of an ethical bribe, and solid follow-up. It’s easy to preach, because it works. And I get a lot of people who will nod their heads and say it makes sense, but will they follow-through? Often not, because it’s work and more importantly because it takes them out of their comfort zones.

With Market Maker I hope to alleviate most of those obstacles, by doing the work for them. I will do their keywords to get them more traffic. I have provided a great ethical bribe, and even a selection of follow-up messages. I will create a opt in box for them that won’t require them to change their existing web pages. All they will need to do is to get their computer person to upload some code. And provide some basic information about their business so I can present it properly.

I’m willing to do the same for most any other business as well. The advantage of the home stagers is that they are a scattered industry. And multiple people can use the same tools without a conflict.

The genius of the home stagers program is that I have transferred to them the ability to sell the eBook of which the ethical bribe is a sample and keep half the proceeds. It should be a no brainer, but it may take a few pioneers to lead the way.

It will be a new idea for many, and in these economic times many will be afraid to invest in their businesses. I hope I’m wrong about that. Time will tell.


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: home stagers, home staging, Internet Marketing, keywords, Market Maker, marketing, web pages


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Money Word Matrix- An internet marketing idea you should steal.

Written by enetwal on February 27, 2009 – 5:11 pm -

Normally, I focus this blog on internet marketing tools that can be adapted by offline businesses. Last Friday, I came across a new approach to finding relevant keywords that amazed me in terms of its simplicity and power.  The technique is called the Money words matrix.  Two very successful young marketers discovered and refined the technique.  It has ton’s of applicability to many offline businesses.

They gave the idea away for free as part of a series of promotional videos for a new membership site they have opened.  The site is designed for folk who are looking to build an internet business, and in today’s economy that’s a lot of people.

On the strength of their free promotional videos, they had their new membership site explode.  They initially hoped to attract 250 people, within a 2 weeks they had 1500. I am one.

They just plain have a solid approach to internet marketing that will work for a lot of people. But whether you are interested in finding a new way to make money online or not, you have to check out their Money Word Matrix.  It will transform the way you think about keywords and keyword advertising. Whether you are primarily an on or offline business.

Now that is covered in the second of their promotional videos, so you will need to sit through the first as well. But I think you will find that interesting too.  (Even if you’ve never met a Beta Fish before.)

Click on the banner below and relax, listen and learn. Be sure to sign up for the second video, and be blown away.  I was.  You may even decide to join the Niche Marketing Classroom.  Like I said, I did.


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: business, Google Ranking tactics, Internet Marketing, internet marketing tools, keyword advertising, keywords, marketing tool, membership sites, niche market, Offline Business


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It’s Alive! Putting Life Into a Dead Web Site

Written by enetwal on February 14, 2009 – 5:37 pm -

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The “It’s Aliiive!” line from the scene in which Dr Frankenstein’s monster comes alive has been parodied thousands of times. I am borrowing it for an upcoming speech to my Toastmaster’s Group.

In my speech I will be discussing the alchemy necessary to turn a dead web site into a living marketing machine capable of generating tens of thousands of dollars worth of effective advertising at a fraction of the normal expense.

Unfortunately most business web pages are deadly dull one way communications. Many are little more than an electronic brochures. Retailers will maybe have their hours posted, and maybe a help wanted form to recruit entry level clerks. Professional sites tend to read like resumes. And neither offers much of a chance for interaction with the person browsing. Oh, they may offer an email address or even an email form to ask questions, but surprisingly often these email go to an email account that only gets checked intermittently since so few people use it.

If your web page is to be more than a stale brochure taking up cyberspace you need to add a little chemistry to the equation. You need to add something. In this case it will take more than adding vinegar to baking soda to get your web site to fizz. You need three ingredients, added in combination to bring your web site to life, to turn it from a dead brochure into a powerful living marketing machine.

And those three things are an ethical bribe to capture your viewers interest and email address. A double opt-in autoresponder system that can build a data base of your opt-ins respond to them. And a series of follow-up messages that can drip on your visitors over time.

These three elements when properly combined make up the magical molecule that is the sorcerer’s stone that can transform a dead web page into a marketing marvel.

The ethical bribe must be relevant to your business and appeal to your browser, its content will vary depending on your business type. A retailer may offer coupons, a business with a longer sales funnel will want to offer information the buyer needs to understand the issues surrounding their buying decision.

The auto-responder itself is the heartbeat of the system. I recommend www.BuildRelationships.aweber.com

The follow-up is then critical. The purpose of bringing your web site to life is to be better able to converse with your prospect. They came to your web site originally for some purpose. They were intrigued by your ethical bribe. This suggests that they are at least potentially customers. Now you need to followup with them. Tell them what they need to know and/or make them an offer they can’t refuse.

But don’t do it once. Instead think about the life time value of this person who like your web site has been transformed. Before they were a browser, now they are a prospect. Treat them to relevant information and treat them well.

Any web site can be set up to take simple orders or list the hours you are open. It takes an auto-responder system to convert a dull lifeless internet brochure into a living and breathing marketing machine. Do you want your web site to be dead and dull, or do you want it to be alive?

Listen to the Podcast of “It’s Alive.”
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It\'s Alive!


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: auto-responder, autoresponder system, effective web sites, ethical bribes, Internet Marketing, Offline Business, web page design


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Which is Worse no Meta Tag Keywords or the Wrong Ones?

Written by enetwal on February 10, 2009 – 12:32 pm -

This afternoon I am giving my short version of my “trade show as web pages” talk to the board of a local business group. My goal is to find additional speaking opportunities where I can present to larger audiences of business people. Because as my report says, I think most small business web pages stink!

In preparation for the meeting, I checked the web site of the host location as well as the associations meta tags. I offer businesses a free worthwhile tip just for listening to my pitches and felt I should offer the same to these good people as well.

It turns out the association had no keywords or site description in their meta tags at all.

But perhaps even worse was the host locations web site. It is a private housing facility offering student housing. Its meta tag keywords were totally irrelevant to its web site and mission. It included keywords of voting, survey, course evaluations, census, segmentation, and others that clearly were intended for a totally different site.

Presumably someone copied a desirable format as a template and plunked the residence halls content on someone else’s framework.

I’m not sure which is worse to have no keywords or bad ones. What do you think. I’d appreciate any comments you might have as I will probably use it as a bad example in future presentations. I will of course keep the people involved secret so as not to embarrass anyone.

As I spend more and more time looking at local business web sites, I find such omissions and or errors are not uncommon. Usually, people just plain have ineffective keywords.

Some will argue that meta tags don’t matter, but they would be wrong. While Google may spend less attention to them than in the past, a good 40% of all computer searches still use other search engines that do.

Outside the internet marketing niche’s internal wars, most main street businesses are too busy getting product out the door and struggling to meet payroll to worry about meta tags. Their web pages are built by their son’s or nephews of techies who may know how to put a page together but are clueless about how to market.

No wonder most small businesses are disappointed with their web pages. They don’t get the traffic they should, and then when they do get traffic, most people don’t seem to do anything.

In the resources section of this blog, I offer a report for sale called HTML in Simple Terms. It’s only $9.97 and well worth the price if only to get the information on pages 16-18 on Using Meta Tags.

My guess is that over 80% of all small business web sites need work in this area alone.


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: business web sites, effective web sites, Internet Marketing, internet marketing references, internet marketing tips, local business, marketing, meta tag code, meta tags, online marketing, recommended tools, relevant keywords, small business marketing, small businesses, web page design, web pages, web site


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This Might Not Be Appropriate for You

Written by enetwal on February 3, 2009 – 11:00 am -

This might not be appropriate for you.

But rather than deciding that for you, I feel obligated to share it with you. Then you can decide.

As you know, I am a big believer in the maxim, “Give and you shall receive.”

That’s why I promote Giveaway Events, and products like Jeff Dedrick’s Instant Bonus Pages.

Now while I have benefited from participating in Giveaway events, the organizer of such events does way better.  They end up with everyone on their list.  Contributors and Members. And they know which contributors promoted the events and which sat on their hands.

Think about the power of that.

Now, Imagine you were the promoter. Not in internet marketing where a new Giveaway event launches every other day, but in your niche.  Whether that niche is online or offline, you could take the same free giveaway idea and over night build a massive list of both people interested in the niche and joint venture partners who you can work with to mutual benefit.

Now I said overnight, and the truth is it won’t actually happen overnight. It will take effort and a strategy and follow through.

Frankly, I don’t know if you have the vision and maxi to make it happen.  Now I’m not saying you don’t. I’m saying I don’t know if you do.  Do you?

Well to make it happen, it will take that maxi, some determination and a workable plan. And that’s the reason for today’s post.

Jason James has just released his “Giveaway Riches” Manual.  This is your key to unlocking the locked door that is holding your back.

If you access this material and put the plan into action, you will be able to use the power of the Giveaway to catapult yourself into a dominant position in whatever your niche market is.

The cost of this key is only $37 during launch week, which began today Tuesday February 3, 2009 at noon EST.  The price will be going up next week and then again the following week.

If you have been exploring internet marketing while working in another niche or job, imagine the power of being the first to bring to your field the power of the giveaway.  This is the type of technology – the type of idea – that can take a 1or two person company to the top of the heap.  By passing the established “Old Style” firms virtually overnight.

Do you have the guts to transform your industry?

Those who accept the dare and take action will be winners.

The innovators who lead their sector, their industry, their niche out of the current economic downturn.

They will be the ones others will marvel at and wonder how they managed to become so successful overnight.

And the answer to that question will be, as it always is… you had a plan and you took action.

Now I still don’t know if you are up to this.  Frankly I have my doubts. But if you are go to Giveaway Riches


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: dominant position, free giveaway, Give away, Give Away Technology, Giveaway, Giveaway Niches, Giveaway plans, Giveaway Riches, Giveaway technology, Giveaways, Internet Marketing, jason james, joint venture, joint venture partners, mutual benefit, niche market, workable plan


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Do You Need More Than One Web Site?

Written by enetwal on February 1, 2009 – 3:17 pm -

Within the internet marketing world, people have ten’s and hundreds of web sites. Each with a different URL and each targeted to a specific niche or purpose. That permits each web site to be addressed to a particular audience. And since the site is targeted, so too are the keywords, which means these sites tend to rank higher than if they were attempting to be all things to all people.

Off line businesses and those firms operating online in niche arenas should consider whether or not they too would benefit from multiple web sites.

I will once again use my friends in the Home Staging Industry as an example of a situation where two web sites may make a lot more sense that one.

If you go to most home stagers web sites you will see that they are primarily directed to the home owner. But if you were to survey home stagers as I have done, you will see that most of them market not to home owners but to Realtors, who they hope will refer home sellers to them.

This means the Home Staging company has two different marketing objectives. One is to convince realtors that they can help sell a home faster and for more money, and the second is to convince the home owner that they can help sell a home for more money and faster.   While it appears to be the same objective, it’s not.

For the home stager, the sale to the individual home owner is critically important, but represents just one sale.  The sale to the Realtor, might not in itself win any direct business, but represents a series of prospective future business.

Home stagers offer two primary benefits to their customers,  faster sales and higher price.  While both are important to home sellers and to Realtors, the relative ranking between the two vary.  A home owner is more likely to be impressed with the prospects of a higher price, as any such higher price will help pay for the services they are being asked to cover.  For a Realtor, the higher price may mean a marginal improvement to their commission.  More important to them, is the speed with which a home sells, so they can go on to the next.

Now while both share same objectives their motivations differ.  To be most efective, the sales pitch to either market should lead off with their primary motivation. That in turn calls for two web pages, and two marketing pitches.

This is going to be true for any business that markets to distributors as well as final customers. And probably many more circumstances as well.

How about your business. Do you have multiple audiences you are marketing to?

If so, you really should be thinking in terms of multiple rifle shots rather than a blunderbust shotgun spread.

Most businesses try to accomplish this with multiple pages on one web sie.  And this may be an adequate compromise in some cases, but it is always a compromise, and an opportunity for a competitor to step in and out compete you.

One objection has been the need to buy multiple domain names and hosting accounts. And while this is a pound wise penny foolish objection, the fact is that with the right hosting service there is no need to pay any more to host a second, third, fourth, or even twentieth web site.

It would take me a while to sit down and even count the total number of web sites I have. And they are all on one account. And that account costs me less than $25 a month. I use HostGator

They offer me the opportunity to have an unlimited number of web sites on one account and enough bandwith to cover my needs and that of most small business people. These can be readily stepped up should my increased use of video require a future adjustment.

I mention the hosting problem, as just one barrier to having multiple sites.  A second site, probably means reworking the first and then adding the second. This will take some site design work and of course that entails a one time expense.  But the final result is a more clearly targeted marketing campaign, and better marketing results.

I would have two “ethical bribes,” one each on each of the two new web sites to build a separte email list of prospective home owners and Realtors.  Using my home staging example, I might offer a report on how to de-clutter your home on the web site directed to homeowners, and a different report on how to discuss home staging with your clients on the Realtor Oriented Web Site.

The prepackaged follow-up messages would be distinctly targeted as well.

It’s important to clarify your marketing objectives, and then to develop approriate marketing tools such as web sites and autoresponder porgrams to meet those objectives over time. If you need three web sites, you should have three.

What do you need?


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: home stager, home stagers, home staging, Hosting, Internet Marketing, List Building, marketing, marketing objectives, marketing tool, off line business, web pages, web site, web sites


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Auto Responders: The Magic Pill to Transform Your Web Site

Written by enetwal on January 26, 2009 – 2:10 pm -

The key component required to transform your current static web site into a marketing tool, is your auto responder. The service I use and recommend is Aweber, www.BuildRelationships.aweber.com . It is by far the preferred service, and is used by most of the internet marketers I know.

While it’s possible to have a programmer develop an auto responder service on your own web site, using a professional service makes a lot more sense in the long run. First, it’s cheap. Rates will vary depending on how much traffic you generate, but as of my writing this, most small businesses will be able to start for well under $25 a month, even less if you take advantage of their annual payment plans.

There are a couple of things you should understand. Aweber uses what’s called a double opt in system. What this means is that when a person signs up to be on your mailing list, they are actually signing up on a form you create at BuildRelationships.aweber.com. Once Aweber gets their initial message, they send out a confirmation message to the email address registered. This asks your new subscriber to confirm that they want to be on your list. Your new list member must confirm, or they will not be included.

This accomplishes two things. First, it keeps people from putting in phony email addresses, just to get your free report. And more importantly, it serves to protect you against spam complaints when people register someone else’s legitimate email address instead of their own.

Aweber is a known entity in the internet marketing world, and it’s well known they use this double opt in system. Thus the folks who monitor and prosecute SPAM complaints are far less likely to raise any issues with you, even when someone forgets they signed up for your list and complains. This avoids problems you don’t need.

In addition to the double opt in feature, they automatically insert both an automatic “opt-out” link and your legal address at the bottom of each of your messages. This means you will always be compliant with the anti Spam laws, and your subscriber knows that they can stop your emails whenever they want. Best yet, if your subscriber decides they want to stop, all they have to do is click the link and it’s done automatically. You don’t need to be involved at all.

These peace of mind features make the monthly fee more than worthwhile by themselves.

But you get a lot more than peace of mind. Aweber offers a lot of features, more than I can cover here now. But lets lay out a few, for the sake of clarity.

First, you can have multiple lists, at no extra charge. You can have a list for those people who sign up on your web site. You can have another list for people who sign up because you add, an invitation to do so on you cash register receipt or invoice forms.

This may make sense as a way to conduct separate conversations with prospective customers who are first finding you online, as opposed to the conversation you want to have with people who are existing customers.

You may also want to use this capability to focus on different product lines. Say you are a restaurant that also does catering. You might have a sub list for the catering business in addition to a primary list that promotes your weekly or monthly specials.

This ability to run multiple lists is a great asset. It allows you to have multiple conversations going on, with multiple people at the same time. All on autopilot.

There is one more basic concept to get across regarding auto responders. There are two types of basic messages. The first is the follow-up message. These are written and stored in the system and are sent automatically once a person signs up for your list. The first one goes out immediately once they have confirmed that they want to be on the list. Then you can pre-schedule any number of additional lists as you wish. Depending on your particular needs, you may want to send a second message three days after they get the first one, and then maybe another in 3-5 days, and then weekly thereafter.

Some people set up mini courses on topics of interest to their customers. A Liquor store may for example create a series of posts on wines, or the characteristics of different beers they sell. A restaurant, may do recipes or cooking tips, etc. The key thing about follow-up messages is that they should be “Evergreen.” With any luck people will be signing up to your list every day from now till the end of time. You want messages that make sense no matter the time of year. So event though it may be Spring, when you are writing you messages, eventually it will be winter when someone joins your list. All of these follow-up messages are sent sequentially based on the number of days since the person signed up on your list. So on any given day you will have message 1 going out to newly signed up people, message 3 going out to people who signed up last week, and message 14 going out to people who maybe signed up four months ago.

The second type of message is the Broadcast. This is sent to all people no matter when they signed up. This type of message is ideal for sending out messages about this week’s specials, of attractions for the coming month, or holiday greetings. If you are a dentist and want to let your patients know to schedule their appointments prior to you upcoming two week vacation cruise, you send them a broadcast message six weeks in advance and then again periodically up until you send them a message on who to contact in case of an emergency.

The best part of this, is that you can pre-schedule broadcast messages. Thus if you want, you can send a Happy New Years message for exactly at midnight next year right now.

If you have a three month advertising plan, you can schedule all your broadcasts for the coming three months at one time, and then forget about it. The messages will be sent automatically, and your customers will get you messages and respond and it won’t cost you any more than the cost of your auto responder and the time to write the messages.

There are other more advanced features available once you have you system up and running. For example you can do split testing to see which of your ads get a better response, and there are ways to tie your blog posts into the process and even pod casts. But such services are beyond the scope of this report.

Again the service I recommend is www.BuildRelationships.aweber.com.

They offer a series of helpful tutorials which should be more than adequate to get you up and running in no time. I am also available to assist you. Contact me at enetwal@gmail.com.


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: advertising, auto responder service, Internet Marketing, marketing, marketing tool, small businesses, web site


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Most Business Web Pages StinK! Free Download Now

Written by enetwal on January 24, 2009 – 4:53 pm -

I just completed my newest report, called “Most Business Web Pages StinK!” subtitled, Web Sites are like Trade Shows.  Readers of this blog will soon realize this is a recompilation of five previous blog posts on the Trade Show theme. The current version is number 1.2, I am working on 1.3 which will be revisions after my wife gets done proof reading it, and a resources section at the end.

I intend to use this as an eye opener for hopefully thousands of small business people. In these tough economic times it only makes sense to better utilize all of our existing resources such as our web sites.

And since upgrading them is not difficult or expensive, it makes even more sense.

Let me know if you need my help.


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: home stager, home stagers, Internet Marketing, internet marketing consultant, internet marketing references, off line business, small business, small business marketing, small business marketing consultant, small business web, web pages, web site consultant


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Keywords: Missing in Most Small Business Web Sites

Written by enetwal on January 21, 2009 – 6:35 pm -

So far, I haven’t found a single home staging web site with good keywords in the meta tags of their web site. In my search of web sites in South Minneapolis, I have found fewer than 1 in 20 that was even close to having effective keywords. In general, that’s true of most small businesses.

This is a big mistake, as the keyword placed in your web pages meta tags are what almost all the search engines other than Google uses to find web sites to display. And while Google may have the largest chunk of web search, they certainly don’t have it all.

That’s because most people are likely to use the search tool that comes with their computer. My wife for example has Yahoo on hers. While she may say she is going to “Google” something, she actually uses Yahoo. Yahoo uses meta tags. So does MSN, ASK and virtually everybody but Google.

I have been focusing on the Home Staging Industry for the last half year or so. As part of that effort I am trying to help these small businesses improve their web sites to first draw more traffic, and then get more of those people who do visit to do something.

I have created a base list of some ten dozen key words people often use to search for home stagers in their market. I add or subtract a few depending on the scope of service of the individual home stager, and then incorporate geographical elements to come up with a comprehensive set of what I call, “geographical long tail keywords.” These are the phrases people actually use to search for to find a business in their neighborhood. For a recent client in Virginia, I ended up with 599 keyword phrases. In time this should more than double the amount of traffic her web site receives.

Every locally based business should have a comprehensive set of geographically relevant keywords in their meta tags. This is the hidden code that the search engine “bots” see, but no one else does. Unfortunately most web site developers are techies, and not marketers, and they often don’t have a clue as to what they should put in there.

Depending on the industry sector, I can create a set of geographically tied keywords for as little as $75. I will review your web site for free, in advance to determine whether or not it’s needed in the first place. email me at enetwal@gmail.com with any questions.



Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: geographical elements, home stager, home stagers, Internet Marketing, internet marketing tips, keywords, local business, meta tag code, meta tags, relevant keywords, search engines, small business, small business web, small businesses, web pages, web site developers


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Web Pages are like a Trade Show: Consider the Crowd

Written by enetwal on January 3, 2009 – 3:44 pm -

I had trouble sleeping last night.

My head was working on a speech, I will give to my Toastmaster Group Thursday morning.  I’ve decide to talk about why I think most small business’s web pages stink.

I’ve been toying with the content of this speech for a couple of weeks now.  I know why I think they stink, but have been having trouble coming up with a hook and a word picture I can use to convey my message.

The added difficulty is that I need to compress my comments into a 5-7 minute time frame.

Unfortunately, I just couldn’t find the right formula, and so I did a lot of tossing and turning despite  my best efforts to just forget it and sleep.

Eventually, I did, and lo and behold as I woke in the morning, in those luxurious moments before I actually woke, the winning concept occurred to me.

It’s hard on my beauty to sleep this way, but I do come up with much of my speeches at night.

A web page is very much like a trade show.

But unlike a trade show, where most businesses would have a sales person up front to greet and engage passersby, most web pages use a deaf mute to do the same task.

This week I will work on this concept. Today let’s look at the crowd at the trade show and compare them to web browsers who may chance on your web sites.

Imagine a typical home improvement show or similar trade show.  Think of the crowd.  They are like web browsers.  There are a lot of different reasons someone might be at a trade show.  For some it is simply an outing, a form of entertainment or exercise.  Some are there to get ideas, or maybe looking for comparison products, or alternative suppliers.  Some want information on prices, or learn about features or other options they may want to consider.  A few may even have come to the show to actually buy something.  This last group is probably a minority.

So too, with web browsers.  If you are a business on or off line, most of the people who walk past your booth or browse by your web page are not actively looking to buy.

If you are to meet the needs of those people actively looking to buy, you need to give them the information they need and and the means to actually do so.

If your web page does this, you may have met the needs of the active buyer, but what about the others, those not quite ready to make a purchase?

Has your web site met their needs to the point that they will come back to you when they are ready to buy?

When you think of the crowd at the trade show, they tend to be moving in some sort of circle, streaming through the displays, browsing as they go.  Often overloaded in stimuli as each exhibitor tries to attract their attention.  If they are like me, they pass most booths with scarcely a glance, unless something grabs them and then holds their attention.

Same to with a web site.  I don’t know what the actual number is, but many people suggest you have but 2-3 seconds to catch the crowds attention with your web site. And even then, you have an uphill battle to keep them at the site.  That’s why I like the web sites the folks at David Goes Online produce for small businesses.  As part of their deal, they are offering a free video, that gives their site some stickiness.

But that is getting into the next discussion which is on the booth exhibitors set up.  In future blog posts I will also discuss the ethical bribes they offer to convert traffic into leads and then the follow-up they do, once they have the lead.  And most importantly I will discuss why they don’t hire the handicapped.  Why they don’t use deaf and dumb sales people to meet and greet their visitors, and why I think most business web pages do.


Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: How to, Internet Marketing, lead generation, marketing, Prospecting, web browsers


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Internet Marketing Dictionary

Written by enetwal on December 4, 2008 – 3:13 am -

I have just published an internet marketing dictionary, by that name. For more information on it go to
Internet Marketing Dictionary It’s free as part of my series of background reference books.

You may also be interested in my HTML Made Simple book. It’s only $9.97 and can be found at
HTML in Simple Terms



Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: html guide, Internet Marketing, internet marketing dictionary, internet marketing references, Recomended References


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Free Internet Video Squeeze Pages for Internet Marketers

Written by enetwal on December 2, 2008 – 3:50 pm -

Hi there,

Here’s an interesting blog post for you..

When videos started to grow popular on the Internet in
the past couple of years, the Internet Marketing
landscape started to change.

Affiliate Marketing was not exempted, either.

The most classic mistake people tend to make in
affiliate marketing is not capturing the opt-in leads
first before sending their visitors to the merchant’s
website.

So what smart marketers often do is that they would
have their own Squeeze Page for the visitors to opt
into their list, before sending them to the website
they are an affiliate for.

This is so the affiliate marketer can build his own
opt-in list and do his follow-ups later.

A few but exceptionally smarter marketers, on the other
hand, take this to the next level.

=====> THEY IMPLEMENT VIDEO MARKETING, TOO.

You probably notice most top Internet Marketing experts
are now using videos on their Squeeze Pages. And
smarter affiliates are also doing the same for their
own, for one obvious reason:

=====> VIDEOS CAN SKYROCKET YOUR TRAFFIC AND SALES
CONVERSIONS!

Unfortunately, the problem with video marketing is that
to begin with, you have to know how to make your own
videos.

And even if you could do your own videos, what if you
learn that the affiliate program doesn’t convert well
for you after all?

Affiliate Power Videos remove all these barriers.

=>Get Over 10 FREE Affiliate Video Squeeze Pages!

At Affiliate Power Videos, you get 10 unique, high
converting Video Squeeze Pages, and 5 new ones every
month.

So all you have to do is:

Step 1: join any or all of the listed affiliate
programs (free)

Step 2: Upload the video and squeeze pages to your web
host

Step 3: Start driving in traffic, build your opt-in
list and rake in affiliate sales!

You might be thinking that this is going to be a costly
monthly membership – maybe $97, $197 or even $297 a
month.

You’re going to be in for a pleasant surprise — this
one’s on the house (read: zero cost)!

Here it is again:

=> Get Over 10 FREE Affiliate Video Squeeze Pages!

Sign up for your free Silver membership access now and
don’t delay – because I know you could very well have
your own string of affiliate video businesses up and
running by tonight, with or without any technical
experience on your part!

Warm Regards,

Earl Netwal

P.S. If you want to find out how you can maximize your
traffic and sales conversions, I really urge you to
check out the One Time Offer too right after signing
up:

=> Get Over 10 FREE Affiliate Video Squeeze Pages!



Blogging can be a rewarding passtime, but if you want to make money blogging you need some solid direction and advice. The best current resource I know of is Mike Paetzolds Profitable Blogging Steps which will take you step by step to profits.

Technorati Tags: Free Video, Free video Squeeze pages, Internet Marketing, Squeeze pages, Video Squeeze pages


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