The End of the Web (As We Know It) Free Ebook

Based on alarming new data, Ryan Deiss is predicting the World Wide Web as we know it, as independent direct marketers, will be dead in 18 to 24 months.

Ryan’s outlined his findings in a shocking new report he’s calling: The “End of The Web?” Report

You can get a complimentary copy right now by clicking the link below:

http://microbusinessspecialist.com/blog/dealthofweb

Inside the report Ryan will reveal…

* The 3 giant companies who are KILLING online “mom and pops”
(like YOU!) using an old Walmart strategy…and how you can PARTNER
with them. (Yep, if you can’t beat ’em it’s best just to join ’em…)

* Why cheap, easy traffic (i.e. Google AdWords) has all but dried up, and the “Brute Force” traffic strategy that is more reliable and less expensive than Google…

* The “5 Phases of Technology” and why the transition from Phase 4 to Phase 5 will render most online businesses impotent over the next 12 – 18 months…

* The $200,000 “bet” I make every 30 days, and how you can follow my lead and cash-in on the largest wealth transfer the web has ever known…

* How the most common gadget in the world is killing traditional eCommerce, and why tactics like upsells and continuity may be gone forever. (There is a solution to this mess, but you have to read the report to see what it is…)

and much, much more…

Claim your free copy of his 24 page report NOW before he’s forced to remove it from the web.

Click the link below to claim your free copy now:

http://microbusinessspecialist.com/blog/dealthofweb

Ryan realizes that he’s making some very bold statements that could come back to haunt him, but he’s willing to risk his reputation to make sure that you don’t get blindsided by these massive shifts in the marketplace.

That alone just move this report to the top of my reading list!

Listen, I know this must sound like a very doom and gloom message, but Ryan assures me there is a rainbow, if you know where to look, and pot of gold too.

He believes that he’s figured out a way for few of us to profit from the coming changes. The report outlines the entire process, along with Ryan’s research data and proof points to inside the report.

Go grab your complimentary copy now Click Here =>

http://microbusinessspecialist.com/blog/dealthofweb

I’m sure that some people will say that Ryan’s being over dramatic or that he’s gotten too emotionally attached to his ideas, but I think that you’ll see: the facts back him up 100%.

Grab a copy of the End of the Web report now for FREE:

http://microbusinessspecialist.com/blog/dealthofweb

 

[tags]End of the Web, Ryan Deiss, internet marketing, internet marketers, internet guru, Free reports, future internet, internet future[/tags]

 

Internet Marketing: The Basics – Where to Start

I am preparing a new email sequence for a list that will include many new aspirants to internet marketing. In doing so, I am thinking about the essential truths I can share with them, as an older brother or uncle might.

Many who are exploring internet marketing are doing so from a position of need, meaning that they have little in excess resources to apply to the game. The good news is that it is possible to learn virtually all you need for free if you set your mind to it. There are some inescapable expenses which include computer/internet access, web hosting and an auto-responder.

The critical first step, the crossing of the Rubicon for many emerging marketers – passing from thinking about it to doing it – is the acquisition of an auto-responder service. This monthly cost represents a financial commitment that is purely business oriented. It is potentially a very powerful and lucrative tool, if you put it to good use. As you will never stop hearing, the money is in the list. And the list is on the auto-responder or it’s not worth having.

The hardest part of any list is the first several hundred list members. It’s often slow going at first, which is all the more reason why you want to start building your list as soon as possible.

As your list grows, your ability to grow your list does as well. Joint venture opportunities begin to present themselves. One big break through for me occurred when I learned about Ad Swapping. I was able to multiply my list from 1500 to nearly 7500 in less than a year.

Even now I participate in a swap group at Ultra Swaps. Once you have a list of 500 or so, you should focus on doing swaps.  But I digress.

The real message I want to share is, you are probably not in business until you get that autoresponder set up.  Once you do, you will need to learn how to maintain it and make it work for you.  You could wait till you got that all figured out, or you can take a plunge get the service and learn as you go.

I am a strong believer in taking the plunge. You ain’t never gunna know it all.

Get your auto responder, start paying a monthly bill and make it justify its cost.  Yes you will need to learn and do a lot of other things to make it work.  But you need to do that anyway, if you are going to be in business online. This just gets you off the dime and on your way.

Now I actually have two different auto-responders, which isn’t necessary.  Of the two, I would recommend you go with Aweber. If you are already with one of the other big names, don’t worry, most of them do a great job as well.

Once you start with an auto-responder company you are pretty much signing on for life, so it’s good to go with a quality service.  It can be hard to migrate lists at a later date.

[tags]UltraSwaps, aweber, autoresponder, internet marketing, adswaps, business online,auto respond email, autoresponder emails, autoresponder services[/tags]

Getting Mobile Ready

Change is coming every more rapidly to internet marketing. At first we rushed out to put up web sites, thinking customers would be rushing to find us. We quickly learned that a web site by itself was not the end all and be all.

We leaned to redesign it so that it was optimized. After that we discovered why we needed to pay attention to what our customers thought our business was and focus on the keywords they used to find us.

Even then we learned as time went on that we had to do more. We needed to create back links from other web sites to help build the authority of our sites. And recently we can’t help but notice that video is playing a larger and larger role online. And today, all of that remains the case.
The dirty secret is that while we may do all of the above, so too does our competitors. To stay ahead we need to be constantly on the look-out for the next big change that is coming down the pike. A lot is going to change as a result of the dramatic new change in the coming months.

For most businesses, just keeping up with the day to day business of running a business is time consuming enough. Most of us are hard put to stay on top of this constant wash of online changes. Too many of us have already been left behind or on page 22 of Google results where no one can find us. Planning for the future is problematic when you haven’t caught up with the current state of affairs. This is why the SEO or Search Engine Optimization consulting industry emerged in the past decade.

These constant changes are not just hard on small businesses. Many of the majors, like microsoft, AOL, Netscape, Yahoo and many others have stubbed their toes. New players are emerging and new trends. The cell phone is making some significant inroads. Cell phones? I thought we were talking the internet and computers.

The trend has been underway for some time already, but increasingly in the next few years there will be a massive turnover in how people access and use the internet and that change is the smart phone in its many and future guises.

Today over half of all log ins to Facebook are done from cell phones. And this trend will continue. Now there are three things most people make sure they have with them when they leave home: Their cell phones, their wallets and their car keys. Soon their phone will do all three and more.

Within a couple of years, for many people, their cell phone will do all three. The desk top computer will be playing a smaller and smaller role. Instead of it, your customers will be using their phones to find barbers, restaurants and hardware stores.

Among other things, this change will require businesses and other web site owners to rethink how our sites look. The canvas is about to shrink. What once filled a wide screen monitor will now need to be squeezed into a diminuative phone screen.

We don’t want to have to reintroduce scroll bars to see our sites. It means we need to create mobile ready web sites in addition to those we already have.

The coming 18 months to three years will mark a significant transformation. Those who are early adaptors will gain a significant temporary advantage. Whether we like it or not, this change is coming. Either we will lead the way, or our competitors will.

[tags]internet marketing,internet marketing consultant,cell phones,marketing,small business marketing[/tags]

Don’t Want to Do It Yourself? Easy Internet Marketing

Now I am a do it your-selfer. That’s my strength and weakness.

That said, I have to admit that the package put together by New Zealand based internet millionaire Mark Ling is an exceptional “done for you” ticket to success online.

One caveat, you will still need to learn how to drive traffic to these beautiful sites he has prepared for you, but you won’t need to worry about finding a niche, preparing a web site, creating an eBook (Actually you will get three per niche for a total of 15 to sell or giveaway) and even graphics are well done with many variations so your products look unique.

And he does much more than that. The hardest task from my point of view is the creating of followup emails.  With this package you get a ton of those as well and instructions on when to send them. Best yet, he has included a nice complement of “Hard Sell” follow-up emails which when combined with the rest of the quality sequence is sure to convert well.

[tags]Affiliorama, affiliojetpack, Mark Ling, Done for you, Internet marketing, internet marketing turn key, turn key products, [/tags]

Advance Notice for AffilioJetPack

I’ve had a chance to review a new product that will be coming out at the end of the month.  It’s not available yet, as they are in pre-launch mode.

At first glance, it’s hard to know who Mark Ling is aiming his new AffiloJetpack product at.

Mark is widely respected in the internet marketing industry for his direct, no-hype approach to teaching affiliate marketing. His previous products have been the highly-praised step-by-step AffiloBlueprint course (aimed squarely at beginner affiliates), while his Affilorama Premium product continues to draw more advanced subscribers to its monthly tools/tips/hosting package.

But I’m confused about AffiloJetpack.

On one hand it looks to be targeted at complete newcomers to affiliate marketing, but on the other hand it seems to be pressing hot-buttons for more experienced affiliates.

For people who are completely new to internet marketing, Mark has identified a number of hurdles that stand between the average Joe Newbie and affiliate riches, and he seems intent on smashing every one of them.

The first hurdle that he says trips people up is in choosing a niche to target. I can’t disagree with that. I’ve seen affiliates spend weeks and months deliberating over a niche. So for AffiloJetpack to come along with TEN niches hand-picked by Mark Ling himself and PROVEN to be winners… well, that’s certainly going to help some newbies out.

(And maybe even some more experienced affiliates who are looking for a niche to go into next.)

The second hurdle Mark identifies is in the actual building of a website, so he’s put together his very own WordPress theme designed to make it easy for even the most inexperienced web designer to tweak the layout and design of their site. It includes some other nifty functionality that only someone experienced in building affiliate sites would think of, such as a squeeze page generator that lets you use Mark’s most successful squeeze page layouts in your own promotions. Nice!

The theme also reflects Mark’s extensive background in tutoring inexperienced affiliates… he’s added things like image uploaders so that users don’t have to master an FTP program to get their header or background images online.

I have to say, this theme is PERFECT for web novices. And with AffiloJetpack, Mark has also thrown in free hosting with what they’ve called “Incubator Hosting”. I know from experience that it can take quite a few steps to install WordPress and a great theme on a hosting provider. Each step is something that can go wrong. So I really think a lot of newbies are going to appreciate this one-click setup.

On top of all this comes the content: Twenty articles of very high quality that you can either just plug into the site as-is, or re-word to get full SEO benefit.

So that’s pretty much a kitset website: Everything you need to build an affiliate site in a very short space of time. It’s a great start for newcomers to affiliate marketing who just want to get something up on the web quickly, without the long learning curve.

But here’s where it gets more advanced.

Whereas I would have considered all this content and functionality to be an OK product on it’s own… Mark says this is just the beginning. In other words, this isn’t even the main show.

The main show is what comes next: A 80-part autoresponder series that you can plug into a service like Aweber and use to start collecting email addresses and building a relationship with people who sign up.

Mark says that the thing that disappoints him the most is when affiliates don’t add an autoresponder series to their websites, because this is the thing that will earn them the most money.

And I admit… I’ve been guilty of that myself. Sometimes you just want to see a site making money before you invest even MORE money in building a follow-up series. Or sometimes you’re just so exhausted by the time you finish putting your site together that this goes on the back burner.  Or sometimes you do get a series of emails going, but they can become a hodge podge of different promotions rather than a thought out series designed to inform, build relationships and ultimately convert.

An autoresponder seems more like “extra credit” for an affiliate site, but Mark is adamant that it should be the main focus. To the extent that you might not even promote affiliate products on your website at all!

So this autoresponder series comes with about 65 “informational” emails, and about another 15 “hard sell” emails written by Mark himself. He also tells you WHEN you should be sending these out to get the best response from your list, since just emailing someone once a week in the first month or two isn’t really going to cut it.

I was quite surprised at the quality of these emails… they’re far beyond PLR quality. You could even put these on your website if you wanted an extra 60+ articles! They’re the kind of thing that’s going to get people on your list trusting your opinion… at which point you can promote products to them and watch the commissions roll in.

One other aspect that made me think that this maybe isn’t purely aimed at newbies is Mark’s view that while SEO is low-risk, the bigger risk that newbies face is that they’re not going to see results quickly enough, and they’ll give up.

Because of that, as part of AffiloJetpack he’s also offering training on a variety of other traffic generation methods. You can still do SEO… but he’s saying that if you want to see fast results (and faster cash) you should look at these other methods.

The final verdict? AffiloJetpack is great for newbies who can’t get past the nitty gritty of building a site. It really makes the whole process laughably easy compared to the weeks or months it might take a newbie to put together a site on their own.

More experienced affiliates are probably going to see the real benefit in the huge amount of high-quality content that Mark has put together. Even to put together ONE newsletter series of this quality is going to cost you at least double the cost of this entire product. And with AffiloJetpack you get FIVE of these niches and newsletter series‘, so to my budget-conscious ears, thats ridiculously good value.

Whatever way you look at it, and whatever level of experience you have, this product is a winner. Even if you don’t want to follow Mark’s strategies… do yourself a favor and grab it just for the content.

Very highly recommended.

As I mentioned this hasn’t opened to the public yet, but click the link below and sign up for advance notice and a free report that will help you get a better sense of what you can expect when you grab your own affiliojetpack.

[tags]affiliojetpack, affiliorama, mark ling, AffiloBlueprint, internet marketing, newbie, Done for you, PLR, PLR Website, PLR websites[/tags]

Information Product Creation: Ghost Writers

Getting a ghost writer to create your information product for you is a great idea if you do not have the time or skills to do a great job yourself. In the video below I provide some practical tips on the process.

[tags]Product creation, information product creations, internet marketing, Earl Netwal, Micro Business Specialist, Internet marketing intensive, ghost writing, [/tags]

Info Product Creation: Interviewing Experts

One of my favorite ways to create a product for sale or giveaway is to do an interview with experts or others with a special point of view.  If you have been following my Blog Talk Radio series caller Yearlings, you will know that the interviewee need not be world famous.  Yet if you try you would be surprised how many famous people you can actually get to participate in an interview – if you ask.

[tags]product creation, information product creation, internet marketing, [/tags]

What’s it all about, Alfie?

For Baby Boomers of my age, the title will resonate a little.  I wanted to take a little diversion and discuss just what the economic act was we are engaged in as internet marketers.   We are gatherers and distributors of information to a needy public. We deliver what we do, just when the public needs it, which is defined as when they are looking for it.

We gather information in various niches and reshape it, edit it, convert it to ebooks, videos and podcasts and more.  Then when someone who is looking for information buys our ebook, we are fulfilling and economic need and engaging in an economic act.

How we assemble the raw materials of the content, is less important than the act of actually getting it to them.

I take this diversion and make this little fuss, because there are still some who somehow find private label material to be somehow less perfect way of doing things.  Instead, PLR or any other content source you use is fair game if your objective is to satisfy the end users need for information. And that it the economic function you play.

Now this doesn’t mean you disregard the intellectual property and copyrights of others. But it does mean you can feel extremely ethical when you are acquiring research and other content and using them as you see fit – when you use them according to the specific rights you obtain for them.

[tags]Internet Marketing,Economics,Internet marketing economics,PLR,Private Label Rights,internet marketing intensive,micro business specialist,Earl Netwal,information product creation,product creation[/tags]

Roy Fielding’s Blog Talk Radio Yearlings Interview

Well, I finally got the bugs worked out and the Premier of my new series called Yearlings is up and recorded on Blog Talk Radio.  You can click on the player below and hear my half hour with Roy Fielding or Tyngsboro, Mass.

The player is down below if want to pause it while you are reading.

Roy has been online since 2001 and is making a living with a list of just 7300 unique people.  During the conversation, we discussed Squeeze pages, followup emails,where Roy generates the majority of his sales and a variety of other aspects of internet marketing.

The next blog talk radio broadcast will be next Tuesday at Noon EDT. Go to BlogTalkRadio.com and search for “Yearlings.”

The goal of this show is to discuss the issues facing beginning and intermediate internet marketers about the realities of making money online. Despite  eBook Promotional hype to the contrary, it takes time and effort, particularly if you are taking the boot strap route to success.

By sharing the practical advice of those who have made it to the first step and beyond, I hope to help illuminate some of the realities to those who are following in the footsteps of today’s emerging internet marketing leaders.

I would appreciate you comments and suggestions for future shows. Are there any questions or topics you would like me to ask future guests?

[tags]yearlings, blog talk radio, Micro Business Specialist, Roy Fielding, Earl Netwal, Internet marketing, internet marketing interviews, [/tags]

Starring Me on Blog Talk Radio

We still have a possible glitch yet to unwrinkle, but the plan is to broadcast the first of my new blog talk radio series called, “Yearlings” Tuesday at 11:00AM CDT, (Minneapolis)

The initial guest will be Roy Fielding of Tyngsboro, Mass. Roy’s gone from construction worker and truck driver to coach. He has a cut above average approach to internet marketing. Currently he has 7300 unique people on his list. He started list building in 2001.

We will discuss how Roy got to where he is and the lessons he has learned in the process. Go to http://blogtalkradio.com/yearlings.
Or Search for “Yearlings” on Blog Talk Radio. If there is still a double listing, one by Earl Netwal and another by the Micro Business Specialist, it means that we haven’t yet fully resolved a possible conflict. They are both me. If both are still there, please try both and hopefully you will find us.

I’m learning as I go. If we flop we will try again next Tuesday, same time and same place.

Listen to Earl Netwal on Blog Talk Radio[tags]Yearling, Microbusinessspecialist, micro business specialist, internet marketing, interview, Roy Fielding, Yearlings, interview series, [/tags]

How to be an “Expert”

One of the biggest obstacles for many people, that keeps them from creating their own information products to give away or sell online is the feeling that they are not “expert” enough to share information.

This is a misunderstanding, but common, so in the video below, I describe how one might go about creating an eBook from scratch in a brand new niche that you know nothing about and then spend a little time clarifying what an expert is.

[tags]Product creation, information product creations, internet marketing, Earl Netwal, Micro Business Specialist, Internet marketing intensive, Expert, what is an expert [/tags]

Write Your Own Information Product

Of the seven approaches the creating an information product the first and most obvious is to write your own, the old fashioned way.  As I mention in the video below, you do not need to be an English major to write a good and useful information product.

In fact, you may be better off with fewer big words and literary allusions, and stick to the facts with simple clear sentences.

Once created you want to protect your intellectual property by converting your file to a PDF document.  Personally, I use the free Open Office Word Program which allows me to export the file as a PDF with a simple click of a button.

[tags]Product creation, information product creations, internet marketing, Earl Netwal, Micro Business Specialist, Internet marketing intensive, Expert, what is an expert [/tags]

7 Ways to Create Information Product Content

I’ve identified seven different basic approaches to information product content creation.  These I group into three categories as explained in the brief video below.  The next series of posts will discuss each of these information product content creation strategies in more detail, one by one.

[tags]product creation, information product creation, internet marketing intensive, internet marketing, Micro Business Specialist, Earl Netwal, [/tags]

Product Creation Criteria Part 2 of 2

In the last post in this series on product creation I share the first three of six product creation criteria. They were Demand, Price and Title. In today’s video I discuss the remaining three criteria, content, format and affiliate links.

In out next video we will begin discussing 7 different ways to create content. As you will see, you won’t necessarily need to be an accomplished writer nor do you need to be an expert in your niche – at least not yet. And you will still be able to generate a quality product that will make you customers happy.

[tags]product creation, internet marketing, internet marketing intensive, product creation criteria[/tags]

Powerstart 2010- A Testimonial

As many of you will know, I have been taking Doug Champigny’s PowerStart 2010 course the past few weeks. It’s a four week course and we are in week three.

This week we are working on podcasts and video as well as continuing to pursue article marketing in support of the new blogs we have each created as part of the course.  Last week we focused on getting a product created using both Master Resale Rights and Private Label Rights.  The first week was real heavy duty with a lot of article writing as well as blog set up and much more.

I have just finished the podcast section of this weeks work and am about to move on to the video section, but thought I would do one more quick Flip Camera video today to sing the praises of this course, and what it has done for me so far.

Unfortunately, my little Flip Camera is catching all my explosive S’s and you will hear them when you watch.  But please don’t let that get in your way.

Doug is going to be offering the course again starting the first week in March. It may be right for you, it might not be. That’s why I created the video below.

Listen and if it is for you, sign up at

http://askearlabout.com/PowerStart2010.php

By the way be sure to visit my new blog,  its at

www.TopPublicSpeakingTips.com

[tags]powerstart2010, internet marketing, internet marketing training, Doug Champigny[/tags]

Leads Leap – A Free Traffic Source

In my last blog posting I discussed one of the Free Traffic resources I have been testing.  Today I want to mention another. It’s called Leads Leap.

Leads Leap is a type of Viral Blog, that allows you to place free ads on it.

If you look in the bottom of the far right sidebar, you will see a widget that I have installed on this blog which lists recent blog posts from Leads Leap.

These are well written high quality posts, that are well worth reading. Every time someone clicks on one of the posts there I earn an advertising credit. Since I have multiple blogs, I have put this widget on a couple of them, and earn ad credits on auto pilot as a result.

In addition to using the widget, you can post links to individual blog posts that your like to your list.

For example:

http://www.leadsleap.com/blog/how-to-come-out-with-innovative-ideas-that-sell/?r=earlnetwal

Again, every time someone clicks on that link, I will get a credit.  So in addition to getting credits, I can share useful information with my blog readers.

Leads Leap also rewards you for recruiting others.

Once you have recruited 20 other Leads Leap members, you get 500 Free Ad credits per month, and this number builds as you recruit more.

You get credits for the actions of the people you recruit and the people they recruit up to 10 levels deep. This is ultimately very significant, but as with all such programs it takes a while to get established. But once you have built the specific gravity, it grows rapidly.

How to use your free ads?  I tend to focus on free offers that have strong appeal and a back end that pays off.  Just like a paid Google Ad, you need to start with an attractive offer that gets people to click, leading to a landing page that inspires people to opt in, and then a follow-up that makes it all worth your while.

Another thing to understand about Leads Leap, is that it’s not a flaky newbie to the scene. It has an Alexa ranking of 23,212 last time I checked which puts it pretty high in the Alexa Universe and should help to give you a sense of how big a deal this is, and could be for you.

I recommend you check out Leads Leap yourself.

Four Top Picks You Don’t Want to Miss Out On

Happy Victoria Day to my Canadian Friends.
I have 4 items of above average value for you today. I have already been promoting one of them the new Teleseminar service that launches on Tuesday. This new service will solve the glitches that caused headaches with prior systems and is a genuine cutting edge improvement.  One of my mentors makes his entire business off of doing tele-seminars. They are quick, easy to set up, incredibly inexpensive and powerful. The new system will make things even more fool proof.
Go to http://cli.gs/zQ3Uy7 for details.
If you are an internet marketer like me, you have been bombarded over the years with different platforms to manage to various critical support systems needed to effectively run this seemingly simple but incredibly complex business of online marketing. Sometime very soon, perhaps by the time you read this John Delavera’s new platform will be released for free. This is not something to miss. I repeat, don’t let this opportunity pass you by. I did once. At least I passed by an earlier version when I was just starting out and frankly confused about all the different elements involved in this process.
In hindsight and from conversations with other successful marketers I’ve learned that Johns system has the best reputation out there. It might not have been the most hyped, but the most stable. Now he kept adding tons of stuff to it and evolved it into a monster that I couldn’t afford and or spend the time to learn. Recently he decided to cut it down to the key essentials and that is what he will be making available free later today or already. Be sure to sign up for it. At free you can’t go wrong, and it may very well make your progress online go a lot easier an cheaper than you could ever imagine.
That link is: http://cli.gs/W0Q2yM
—–
The next topic is another giant in business Dr Glen Livingston. His expertise is in understanding the psychology of pay per click advertising. He is a psychologist who has made a tremendous contribution to the field. I have been learning from his email for several years now. I don’t know of anyone who provides as much top caliber free material.  If you do any pay per click work at all, or just have an idle interest in the psychology of marketing, you will learn a ton from Glen. I know I have.
To take advantage of his wisdom go to: http://cli.gs/R0hLaW You won’t regret it.
Now Glen has low price products and some very high priced product as well and if you are interested in finding a vendor you could be 100% confident in and proud to represent, I invite you to join me as part of
his affiliate team. http://cli.gs/RmX214
—-
Finally, I want to recommend a product from another friend of mine, Mike Paetzold. While less monumental, and I do think each of the above are monumental in their own ways, Mike’s newest project is still basic and valuable.  For those of you still exploring which niche to pursue, or those who like me pursue multiple niches pay attention.
Mike’s new product is called the Niche Affiliate System, but what it really is, is a guide on how not to spend time and money chasing a niche idea down a blind alley.  Let me tell you, I have several projects that I have spent big chunks of time, and sweat on that I did not properly evaluate up front. Several of them are just digital dust, a few are producing but at no where the level I had hoped. What Mike’s new eBook does is walk you through a process to evaluate a niche before wasting your time and effort only to find that what  sounded like it would be a winner is a dud after-all. It takes some effort up front, but if you follow this process, you will be able to enthusiastically launch into your next project confident of success. And let me tell you that is well worth the effort.  You can get Mikes eBook at:  http://cli.gs/UAmpnU
I highly recommend all of the above. I’d be happy to answer any questions you may have on them.