The Micro Business Specialist On the Hot Seat

Well I admit it.  I’m a little nervous about an interview I am doing next Tuesday at 1PM EDT with Henry Gold.

I am one of 35 internet marketers Henry is interrogating as part of his “Destroy Gurus” program.  I’m hoping you will listen in to give me some moral support.

I’m not sure I like this “Destroy” idea. He’s talking about ripping into us with tough but fair questions. Kind of disconcerting.

Henry’s ultimate goal is positive however.  His hope is that this series of interviews will help new and established marketers pick up some useful tips.

As many of you know, I believe in this concept of learning from others. That’s why I did my Blog Talk Radio series I called Yearlings.  If you listened in to any of them, you know that such interviews can be packed with actionable information.

I expect to have the 7 interviews I did packaged into a product by the end of this month, although I am having to learn some new skills in the process of creating it. I encourage you to keep an eye out for my product, but in the meantime please listen in to the Henry’s Destroy Gurus series.

You need to sign up for it, but don’t worry its free.  Just go to

Doing interviews like this is just one of 7 ways I know of to create information products.  And in many ways it’s the easiest.  I describe all seven in one of the modules of my 8 part Internet Marketing Intensive series.

As part of Henry’s Destroy Guru’s program I am offering the module on Information Product Creation as a free gift. So if for no other reason sign up so you can grab this for yourself.

Now finally, the selfish reason I have for asking you to attend my interview is that Henry’s got a contest going for the 35 of us involved.  People who listen to the interviews will be asked to vote on the value of the content we provide. I’m hoping you will not only listen, but give me your vote.

I will do my best in return to offer useful material based on my experience to date.

[tags]Destroy Gurus, internet marketing Intensive, yearlings, information product, interviews, Henry Gold, product creation,Giveaways[/tags]

Information Product Creation: Ghost Writers

Getting a ghost writer to create your information product for you is a great idea if you do not have the time or skills to do a great job yourself. In the video below I provide some practical tips on the process.

[tags]Product creation, information product creations, internet marketing, Earl Netwal, Micro Business Specialist, Internet marketing intensive, ghost writing, [/tags]

Info Product Creation: Interviewing Experts

One of my favorite ways to create a product for sale or giveaway is to do an interview with experts or others with a special point of view.  If you have been following my Blog Talk Radio series caller Yearlings, you will know that the interviewee need not be world famous.  Yet if you try you would be surprised how many famous people you can actually get to participate in an interview – if you ask.

[tags]product creation, information product creation, internet marketing, [/tags]

What’s it all about, Alfie?

For Baby Boomers of my age, the title will resonate a little.  I wanted to take a little diversion and discuss just what the economic act was we are engaged in as internet marketers.   We are gatherers and distributors of information to a needy public. We deliver what we do, just when the public needs it, which is defined as when they are looking for it.

We gather information in various niches and reshape it, edit it, convert it to ebooks, videos and podcasts and more.  Then when someone who is looking for information buys our ebook, we are fulfilling and economic need and engaging in an economic act.

How we assemble the raw materials of the content, is less important than the act of actually getting it to them.

I take this diversion and make this little fuss, because there are still some who somehow find private label material to be somehow less perfect way of doing things.  Instead, PLR or any other content source you use is fair game if your objective is to satisfy the end users need for information. And that it the economic function you play.

Now this doesn’t mean you disregard the intellectual property and copyrights of others. But it does mean you can feel extremely ethical when you are acquiring research and other content and using them as you see fit – when you use them according to the specific rights you obtain for them.

[tags]Internet Marketing,Economics,Internet marketing economics,PLR,Private Label Rights,internet marketing intensive,micro business specialist,Earl Netwal,information product creation,product creation[/tags]

Creating Audio Information Products

I like creating audio products, its easy to do, and easy to edit.  I like the free audacity tool for recording.   It took me a while to figure out a few things and I don’t know what I don’t know, but it produces good results. Just Google for Audacity.  You might want to search for a quick start guide, although I figured it out without directions…eventually

There are full featured products in the $200 range that will permit you some additional capabilities, but I see no reason not to start with Audacity.

I record, edit and export as an MP3 that can be downloaded and listened to anywhere.  It’s a great way to reach people who listen to  information while jogging, or driving or relaxing.  As such it’s a podcast that reaches the aural audience.

Audio recording are also a great tool for writing a blog post, report or major book.  Once you create your outline, you speak your copy.  You can edit as needed and even rearrange sections.  Once done, you can get it transcribed. It tends to be much quicker than writing.   This approach may allow more of your personality to show in the work and that is usually a good thing.

Just in passing, I should note that I got some useful direction on audio from Doug Champigny when I took his Powerstart 2010 course.  Doug really did a good job with that one.

[tags]Product creation, audio product, audio product creation, Micro Business Specialist, Internet Marketing Intensive  [/tags]

How to be an “Expert”

One of the biggest obstacles for many people, that keeps them from creating their own information products to give away or sell online is the feeling that they are not “expert” enough to share information.

This is a misunderstanding, but common, so in the video below, I describe how one might go about creating an eBook from scratch in a brand new niche that you know nothing about and then spend a little time clarifying what an expert is.

[tags]Product creation, information product creations, internet marketing, Earl Netwal, Micro Business Specialist, Internet marketing intensive, Expert, what is an expert [/tags]

Write Your Own Information Product

Of the seven approaches the creating an information product the first and most obvious is to write your own, the old fashioned way.  As I mention in the video below, you do not need to be an English major to write a good and useful information product.

In fact, you may be better off with fewer big words and literary allusions, and stick to the facts with simple clear sentences.

Once created you want to protect your intellectual property by converting your file to a PDF document.  Personally, I use the free Open Office Word Program which allows me to export the file as a PDF with a simple click of a button.

[tags]Product creation, information product creations, internet marketing, Earl Netwal, Micro Business Specialist, Internet marketing intensive, Expert, what is an expert [/tags]

7 Ways to Create Information Product Content

I’ve identified seven different basic approaches to information product content creation.  These I group into three categories as explained in the brief video below.  The next series of posts will discuss each of these information product content creation strategies in more detail, one by one.

[tags]product creation, information product creation, internet marketing intensive, internet marketing, Micro Business Specialist, Earl Netwal, [/tags]

Product Creation Criteria Part 2 of 2

In the last post in this series on product creation I share the first three of six product creation criteria. They were Demand, Price and Title. In today’s video I discuss the remaining three criteria, content, format and affiliate links.

In out next video we will begin discussing 7 different ways to create content. As you will see, you won’t necessarily need to be an accomplished writer nor do you need to be an expert in your niche – at least not yet. And you will still be able to generate a quality product that will make you customers happy.

[tags]product creation, internet marketing, internet marketing intensive, product creation criteria[/tags]

Get ’em all Thank You Bonus!

Watch for it – In a couple of days I will be offering a nice free bonus to people who take my advice and invest in one or both of two attractive new products.

That’s right, you can get the entire 8 volume Internet Marketing Intensive
(IMI) video series, my two popular ebooks, “Why Most Small Business
Web Sites Stink!”, and “Main Street Rises to the Top of the Search Engines”,
just for buying one of two great products through my link.

Now I know many of you have one or more of the ebooks and maybe one
or two of the IMI modules, but few if any of you have the full set plus the ebooks.

Now you can.

These are my baby’s. I’ve put some effort into each and will continue to sell
each of them long into the future. But now for a limited time you can get
a chance to get them gratis as a bonus.

The first chance to qualify for this bonus is coming up on Thursday
with the launch of George Brown’s Traffic Ultimatum. I will send you details then.

Hopefully by now you have seen the brilliant video George has created showing his innovative way of using other people’s You Tube videos for fabulous gains. I can’t wait till you have had a chance to seehis entire program. You will be blown away.
It’s a case of young eyes seeing things right in front of us and
taking action to make things happen. George Brown deserves a pat on
the back for this one. We are lucky he is sharing this with us.

So nothing to buy today, save your pennies until Thursday. And do
check out this video by the youngster, if you haven’t already.

PS: I will write you about another opportunity to grab
this bonus in a few days.