One of my favorite ways to create a product for sale or giveaway is to do an interview with experts or others with a special point of view. If you have been following my Blog Talk Radio series caller Yearlings, you will know that the interviewee need not be world famous. Yet if you try you would be surprised how many famous people you can actually get to participate in an interview – if you ask.
[tags]product creation, information product creation, internet marketing, [/tags]
For Baby Boomers of my age, the title will resonate a little. I wanted to take a little diversion and discuss just what the economic act was we are engaged in as internet marketers. We are gatherers and distributors of information to a needy public. We deliver what we do, just when the public needs it, which is defined as when they are looking for it.
We gather information in various niches and reshape it, edit it, convert it to ebooks, videos and podcasts and more. Then when someone who is looking for information buys our ebook, we are fulfilling and economic need and engaging in an economic act.
How we assemble the raw materials of the content, is less important than the act of actually getting it to them.
I take this diversion and make this little fuss, because there are still some who somehow find private label material to be somehow less perfect way of doing things. Instead, PLR or any other content source you use is fair game if your objective is to satisfy the end users need for information. And that it the economic function you play.
Now this doesn’t mean you disregard the intellectual property and copyrights of others. But it does mean you can feel extremely ethical when you are acquiring research and other content and using them as you see fit – when you use them according to the specific rights you obtain for them.
In the last session on Product Creation we discussed audio, which is nice an easy and quick. Video requires a bit more to edit, and frankly I just do small shots so I can re-record when I need to. Eventually, I and you will need to get more professional but for the time being quick and dirty videos can grab and hold attention, communicate yourself as a real person and create a more valuable learning platform combining visual with aural and in the case of powerpoint based videos that power of reading to the learning process.
Out society has grown up watching TV so the video format is clearly a widely accepted way to share information as I try to do in today’s video on video.
[tags]product creation, information product creation, Earl Netwal, Micro Business specialist, video product creation, create a video, [/tags]
I’ve identified seven different basic approaches to information product content creation. These I group into three categories as explained in the brief video below. The next series of posts will discuss each of these information product content creation strategies in more detail, one by one.
[tags]product creation, information product creation, internet marketing intensive, internet marketing, Micro Business Specialist, Earl Netwal, [/tags]
In this third session on product creation, I want to drive home a very simple point. I do so, because I am guilty of doing this wrong in the past. When I started my first significant home based business I took my hobby which was a version of stamp collecting and created a job out of it as an eBay marketer.
I thought I had a business, but all I really had was an online tread mill, where I was working long hours getting product scanned, described and listed every day and then packaged and shipped. Frankly it took the joy out of my hobby and did not lead me where I wanted to be financially.
Thus in today’s video, I want to stress just one point. You need to be thinking about creating a business online an not a job.
[tags]affiliate marketing,information product creation, product creation, information product, info product, info product creation, home based business[/tags]
The easiest way to start making money on line for most people is via affiliate marketing. But, if you really want to make significant money you need to give serious thought to creating your own information product.
In this second video in my Information Product Creation Series I explain some of the reasons why.
[tags] affiliate marketing, information product creation, product creation, information product, info product, info product creation, ethical bribes, opt in forms, email marketing [/tags]