Tag: Google Ranking

Fast Eddys Newest video -Door Security

One of my clients, Fast Eddy of Fast eddy’s Keys Express has made a new video. This time focusing on one aspect of his business, door security.

We have upgraded his approach with this video in a number of respects.

We have added a short but effect intro and exit, that he can use on all future videos. This will help better brand him, as well as provide an automatic call to action at the end of each video.

Fast Eddy wants prospective customers to call his, and thus that is exactly what we have added to the back end of the video.

Like many businesses, Eddy has multiple products. The most difficult to rank for on Google is his main keyword, Locksmith Minneapolis and/or Minneapolis Locksmith.

Working together, we have managed to get him listed both on organic search and most significantly in the Google Plus Local Pages 7 pack.

These are driving a lot of business to him on a daily basis.

But despite our ability to rank videos in a lot of other niches, for some reason we have been stymied in getting his earlier videos to rank for Locksmith Minneapolis and/or Minneapolis Locksmith.

So back to the drawing board.

In this newest video, I have added a couple of new ideas to assist in the ranking. Before uploading the video, I tagged it using MP3 Tag Software, which is a new trick I recently learned about.

This is in essence meta tag information on the video itself and includes our keyword in the title of the video itself, and in the tags associated with the video.

Also, I substituted my own captions for the automated captions Google’s voice recognition software came up with. The automated stuff has a long ways to go yet.

I also paid more attention to the tags I used on YouTube itself, making sure I listed my highest priority tags first.

These are new or newer steps I have not always done in the past.

I also used multiple annotations in this video, for some of the tags, specifically Minneapolis locksmith, maxi plate and super maxi plate, as well as a couple of additional annotations for effect.

My primary goal for this video is to get it to rank for Door hardware Minneapolis. Now most people who see it there are probably looking to buy hardware for do it yourself purposes. However, some may come to see Eddy as a possible resource. The good news for Eddy, is that it is likely that his video, once it is ranked is likely to stay ranked for months and years to come.

The secondary goal is to possibly rank for Locksmith Minneapolis, where we were unsuccessful in the past. Time will tell, whether the additional steps taken to rank this video will be enough to break through.

The ace in the hole, is that in addition to having this listed on his YouTube Channel, we have now started a YouTube Play List.

We will combine all of his current and future videos on this playlist. As time goes on, the play list itself can rank.

All of these efforts combined over time will lead to Fast Eddy’s Keys Express dominating the Google rankings for Minneapolis Locksmith.

One last comment. The video is what we call a “Talking Head Video.” For many businesses this is the easiest and also the most effective style of video.

One of the reasons it is so hard to rank for locksmith Minneapolis, is that their are tons of generic videos made by “lead Generation” sites that do not actually do locksmithing, but rather collect leads that they sell to locksmiths for a fee.

The talking head video in contrast shows a real person, and authenticity that converts into action a lot better, than animated videos that may be slicker, and or more engaging, but lack that essential element of being “real.”

[tags]locksmith minneapolis,fast eddy,video marketing, youtube marketing, google ranking, video ranking[/tags]

How Much Is A Top Google Listing Worth?

I bet you have taken the time to search for your businesses web site on Google just to see where it ranked. When you searched for it by name using your url or most of the words of your domain name it probably did pretty well. However if you are a bakery, and search for “Bakeries”, the odds are that you are in the nether regions of the 13,900,000 listings.

A lot of small business people have given up on their websites as a result of this apparent invisibility. The gallop to the internet was all the rage before and after the dot com bust. However, for most small businesses, it has had little if any positive effects for their business.

The alternative that was easiest to figure out was to buy pay per click ads. They cost money, but at least they had an active prospect on the other end – usually. When some one did click on the ads, they were shown your offer and either did or didn’t buy.

At first a lot of keywords were real cheap, as little as a dime or less. Some still do, but many clicks these days run from $2-5 each and some go well beyond that into the $20 -$50 each and even much higher. You really need to know what you are doing to spend that type of money. And yet it can be well worth it.

Initially the pay per click ads were on the right side of the “organic” listings. The term organic listings refers to the free information that Google would find relevant to a searchers keywords. These free organic listings are the target we are shooting for when we try to get a top Google listing. Eventually, Google added some ads on the top of the left side as well, but we are still referring to the top organic listings.

When thinking about the value of this top organic spot, we can compare the value by looking at the equivalent cost of the top ads for the same search term.

It would cost $25 for 100 clicks to the advertiser. And this would be the equivalent value for 100 clicks on any of the organic searches.

Thus if a business were to get their organic site listed so that it got a hundred clicks a day, that listing would be worth the equivalent of $25 a day to them.

Now multiply this out for higher pay per click rates of say $2-5 each or much higher. Some keywords get a lot of searches every day, and this could multiply the value. The term “dog training” for example gets over a half million searches every month in the US alone. Dog training is a competitive word that would cost you $2.44 on average if you wanted to get the maximum pay per click volume for it. According to Google’s Traffic Estimator, if you were the top advertiser, you would expect to get 358 people clicking on your add every day, costing you $895.28. [Note that estimate of 358 people is 2% of the daily traffic.] (550,000 / 30 / 358) = 2%]

On the surface this would seem to indicate that have a top organic listing for Dog Training on Google would be worth almost $900 a day, assuming that the top listing got the same number of clicks as did the top ad.

It does not.

It probably gets a lot more.

Some time ago, as many as a fourth of all visitors would click on one on the ads on they typical results page. Recently, that number is closer to 18%

Industry experts suggest that a whopping 43% of people will click on the top organic result. This is significant.

It is even more significant when we understand that the percentage of people clicking on ads means those clicking on any of the ads.

Thus the top organic search result is getting between 8 and 22 times as many clicks as the top pay per click ad!

Calculating the results for our Dog Training example where the pay per click ad was worth about $900 a day, our top ranked listing should be worth roughly anywhere from 7 to 20 thousand dollars!

And that is why, getting to the top of Google’s Organic search is so valuable. As a result a whole new consulting industry has emerged to deal with this potential for value creation. Getting a listing to the top of the search engines is a worthy goal.

There are some additional caveats that need to be taken into account, but the central thrust of the above still holds true. People who choose the ads may for example be more actively looking to make a purchase compared to those who click the organic results who may be more interested in getting information.

Being the top organic listing may be meaningless, if the page people are taken to does not result in a desired action, etc.

That said, it should be obvious that getting a top organic search result is worthwhile.

[tags]Google, google Ranking, Organic Search value, top organic search, SEO, SEO Value, Why do SEO, Search Engine Optimization, pay per click[/tags]

Is Google Broken? Get the Perpetual Traffic Report

One of the first eBooks I wrote from scratch was my Main Street Rises to the Top of the  Search Engines.  I’ve distributed almost 2000 copies of it over the past 16 months.  During the research phase I gathered information from many different authors, membership sites and more.

During that process, I was able to form judgments on people and their comments. Some were into black hat techniques to fool or beat Google at their own game.  Others were more interested in doing “natural” SEO tactics designed to promote their sites but not to “Game” the system.  These guys often sounded a little defensive pleading the case to do it right and not suffer the potential negatives of Black Hat techniques because despite the fact that the techniques work, they and or their sites will eventually be found out by Google and they will need to start from scratch.

Well, maybe its my temperament, but I have firmly joined the White Hat guys and encourage you to do so as well.

Now the truth is that there are a lot of people teaching and doing SEO the right way. But the other thing I found out when doing my research is that there are several major disagreement as to what is the right way.

One of the best new pieces of information I have seen on doing SEO the right way has just been released by Ryan Deiss.

He has issued several new reports as part of a new launch he is doing tomorrow.  Frankly, I wish I had taken the time to read his emails a bit earlier as I am getting on the bandwagon late.

I did however really enjoy his new take on the current status of SEO considerations in the current Google environment.

The new Caffeine rollout by Google appears to return to the key basics that underlined the approach I taught 16 months ago.

There are three major components according to Ryan, Page set up which includes all the meta tags, keyword placements on the page, etc. as one component.

Effective backlinks is the second part of the triad, and here is where Ryan adds some new free tools to the equation.  If you sign up for the free eBook in the link below, you will probably be able to get them as well, depending on how long Ryan leaves them up. (Word to the wise – These often come down once a launch goes live or shortly after so don’t dawdle. )

Finally, the third element in the equation is evidence of human activity.  I like this. I see so many people selling web site with gobblie gook articles, RSS feed only content all on automatic pilot, all designed so no one really bothers to read the articles, but may click on an adsense ad or affiliate ad.

The presence of human activity, blog posts, comments etc as well as content that people go to an actually read, is now being rewarded. And it should be.

These three things, page set up, backlinks and human activity are the foundation now of Google’s Ranking algorithm.  This third element is not fully discussed my me eBook, but the other two are and most if not all of what I have written there is still current and valid. Particularly the on page factors.

At any rate, I encourage you to sign-up and download Ryan’s Perpetual Traffic Report. It will give you a solid history of the Google changes to its ranking approach and will show you where you need to focus your attention today.

Perpetual Traffic Report

[tags]Ryan Deiss, perpetual traffic report, perpetual traffic, SEO, Google Ranking, Google algorithm, [/tags]