Profitable Blogging Steps Author Interviewed

I recently had a chance to do an interview with Mike Paetzold, also known as the Word Press Guy and author of the great video series for new and intermediate bloggers called, Profitable Blogging Steps.

Mike Paetzold

He is my personal “Go to” guy on WordPress issues.  I am a regular visitor to his blog to keep up on the constantly changing and improving wordpress world.

Tomorrow August 12th, Stephanie Mulac is launching her Ultimate Blogging Giveaway Event and I wanted to do something different for the event, so I arranged to do the interview with Mike.  It is one of the gifts I am offering on the Giveaway, and I think a good one.

I tried to focus on issues that go beyond introductory discussion of what plug ins to use, and Mike was most gracious to work with me.

If you would like to download the session to listen to it at your convenience you can do so by going here:  Interview Download

If you prefer to listen to it now, just click on the arrow below.  The entire interview is just under an hour in length:

Blogging Interview with Mike Paetzold

[tags]Mike Paetzold, Word Press Guy, Ultimate Blogging Giveaway, Stephanie Mulac, profitable blogging steps, profitable blogging, interview, [/tags]

How to Monetize Your Blog…

Generally, I don’t recommend businesses use monetization techniques on their business blogs. Your focus should be on your product and driving traffic to your offers. However, that doesn’t mean you cannot write additional blogs on topics of interest to you. These can and should be monetized and can even serve to provide links to your main business blog. That way, you can both build link power to your blog and make some money on the side.

To learn how to monetize your site, you may want to check out the set of 13 videos below. They will help you get started as quickly as possible, using not only adsense but Commission Junction, affiliate marketing, and other sources. For sale at less than $10, these are a quick way to get your blog up to speed.

Blogging Tips for Business

The internet is no longer a new idea for business. Many businesses once enjoyed a first mover advantage by entering the online arena earlier than their competitors. Today, there are few fields left where just being online is providing a significant competitive advantage.

The internet has opened the market place to customers from around the world. And it has opened the marketplace to competitors from around the world. It is no longer enough to be online, a business to succeed must be able to drive traffic to their websites. In order to dominate a field it is increasingly important that businesses establish a blogging presence online.

While anyone can set up a blog easily and inexpensively, so can your competitors. But there is a lot more to blogging than first meets the eye.

Here are some useful tips that you can incorporate in your internet business:

• You must research and then use keywords effectively – your blog’s contents should reflect appropriate keywords. Effective keyword research can also place your blog and thus your business toward the top of the search engines.

• You want to stimulate Back Links to your blog. These are valuable – you have to give importance to back links. Your blog posts should be able to incorporate appropriate back links.

• More important than the frequency of your blog posts is their regularity. You must be able to post regularly if you want to be effective. If you forget to make posts, you will loose regular readers and possibly leave viewers with an impression that you are not truly up to speed in today’s internet world.

• While regularity is the key, your blogging efforts will be rewarded most if you post frequently and if the contents are interesting. With effective blogging, you can establish your online business reputation and, you can demonstrate to the world your business expertise. To gain a positive reputation, make sure that you post interesting and relevant blog posts.

These are the basic tips you must follow to be effective blogging. As you can see, blogging requires more than a slap dash approach. Most advisors online will tell you that blogs are not that hard to compose. They are right. However, according to expert bloggers, you need to consider the interests of the readers and online researchers.

Try to understand why they are coming to your blog in the first place.

Think more in terms of what they want to discover, and less about what you want to tell them. But be sure you do get your licks in. It’s all about how you frame your blogs attitude and conversational style.

Remember that once you start posting blogs on your business’ website, you have to post frequently (ideally at least once or twice a week) so that your customers and readers will not forget you or your business.

Blogging for business is one of the most effective means of making your business a success. Set up your blog now, you will profit in the future.

If you learn to become an effective blogger, your business will benefit. If you want to learn more about effective business blogging, you can easily conduct researches online because you can find a wealth of information there.

Blogging Vocabulary 101

The phenomena of Blogging has captured the attention of the masses far and wide. Blogs vary widely ranging from Journalistic to Literature, to the baser side of things where fart jokes pale in comparison to some heavier duty material and on beyond the trivial to academic and business pursuits. The blog means many things to many people. To you as a buisness person it means taking the offensive. Instead of hoping passively that your web site will attract customers, you are going out after them.

But first you need to get a feel for the beast and learn the basic lexicon.

Content Typically, a blog’s content depends on the topic it’s dealing with. If you’re advertising a product such as perfume, apparel, or a vintage automobile, you could feature catalogs of the products mentioned.

Your Business blog should also provide stories and updates on key happenings in your business, such as upcoming sales or special promotions. While most business blogs stay on the pretty straight and narrow, some business blogs adapt a more in your face or cheeky attitude. If this is right for your business, the added flair increases readers entertainment value and thus encourages readership and ultimately more sales.

A blog should be updated daily to give readers reasons to keep coming back for more. A human mind always seeks for something new. Therefore, update. If a daily routine is not in the cards for your blog, make sure it is at least regularly updated. Regularity is a good habit and critical to blogging bowels.

Feedback Comments are very much welcome. Come one, come all! It doesn’t matter who comments as long as somebody did. Bottom line: You want to meke sure what you’ve written has an effect on people’s minds and aroused some opinions to merit it. Be glad you have a comment. At least someone has read your posts. Here, interaction takes place.

Tools and Concepts Blogging can be a fuss if you don’t how the process works. What in the world does RRS, URL, blogroll, and all that jazz mean? How can I use it? While a blog is a simple concept, they do have a number of moving parts that might not be obvious to all at first.

For greater understanding, here are some terms and definitions of some of the tool usually used in blogging and the concepts that go with it.

Archives – Archives are records of important documents or files preserved. Archives can capture significant amounts of material over time. These can be reused and/or serve as documentation.

Blogrolls – Blogrolls are a categorized list of network links to web pages. This can be a dynamic tool for your business. Permitting cross promotion with your business allies and direct linking to your main web pages. These provide your blog readers with direct access to key pages on your web site and to those of your partners.

Comment Spam – Comment Spam is potentially even a greater problem in the Blog world than on your email server. You will inevitabley receive irrelevant comments posted on your pages with links to one or more domains of the Spam poster. Thankfully, a number of “Plug Ins” available to bloggers can help all but eliminate this problem.

Downloads – Downloads is a verb pertaining to the pictures, audios, or videos That have been or could be downloaded from your site or to your site. Your blog is just another part of your web page and can access or be accessed to process downloads. Thus a simple blog post may hold multiple documents, video etc that you can in turn make available to your reader in quick order.

Excerpt – An excerpt is a set of summarized ideas of the post usually having a part of the entire article condensed upfront. This provides a prospective reader with a heads up as to the overall content. This will allow them to read your blog or not depending upon their interest in the material. An excerpt saves prospective readers time, and they will appreciate not having to read posts that don’t offer them value. A good excerpt is good business.

Feeds – Feeds are a way of transferring relevant material from one site to another. This can Permit you to automatically transfer information for other web sites of your own or a third party and have it post automatically on your blog. Creative use of Feeds helps provide a constant flow of fresh material to your blog.

Guests – Guest are the readers, viewers, spammers, etc., who visits your site. While you may not welcome the spammers, your blog exists for your guests. You want to attempt to make it as guest friendly as possible. While your objective is to accomplish a business purpose with your blog, the best way to do so is to focus on the Guests needs, rather than your own. Think about how you can build a relationship with them.

Hosts – Hosts are web sites willing to accommodate your registration as a blogger. I personally recommend WordPress and as a result frequently recommend securing a webhost who offers the use of a cpanel as their primary customer interface. If you web host has CPanel, it is a simple thing to set up WordPress.

Introduction – Introduction probably doesn’t require an introduction. But its a good idea to provide a preliminary part of the blog page to show the personal profile of the author or a brief description of the subject.

Links – Links are those ubiquitous blue words that serve as a tie up with a series of sections in the web suitable for navigation from one site to another; also known as a “permalink” or “hyperlink.”

Plugins – Plug in’s come in a huge variety and consist of characters or scripts adding additional function to the site. For example the Askimet plug in does an excellent job of screening for Spam Comments and segregating them, so you don’t need to worry about hand deleting them.

And that’s it. All the primary words above embody key aspects of the blogging community. While their is easy access to the blog and blogging in todays world that doesn’t mean easy manipulation. You must have certain concepts and tools to make blogging possible. You absolutely must get a blog going in most businesses to effectively attract the customers you want, but the process will require a bit of work and education.

Business Blogging: Buck the Bad Economy with a Business Blog

While there are many uses for blogging, in most cases, business blogging is about advertising. A business blog promotes your products or services. The business blog is gaining popularity because it simultaneously establishes a business’ credibility and their name recognition. Continue reading Business Blogging: Buck the Bad Economy with a Business Blog