Backlinking Cheat Sheet Video

Backlinking Cheat Sheet Video

I’ve done a number of posts now on Brad Callen’s handy cheat sheet onbacklinking. It’s a great guide, and I liked it so much I created a you tube video to share the info with others.

If you would like to download a copy of the backlinking cheat sheet there is a download link on my original post: http://microbusinessspecialist.com/blog/backlinking-cheat-sheet-the-answers-for-2013.html

 

[tags]Back Link Video, Backlinking video, Post Panda Backlink Video, Cheat Sheet Video, backlink cheat sheet video, backlinking cheatsheet video[/tags]

Do Follow Backlinking vs No Follow Backlinking

No Follow Backlinking

For way too long, people have been mislead by the no follow backlinking myth.

Even before Panda and the rest of the zoo, people who took the time to test and experiment with do follow vs no follow backlinking knew and understood that Google actually did follow no follow links.

Not only that, but that no follow links could be used exclusively and get results.

Now some say this entire no follow thing is just another part of Google’s ongoing disinformation campaign to confuse and frustrate those of us with an economic interest in manipulating the search engines to drive traffic to our sites.

So be it.

Today we know that not only do you want to have no follow backlinking, your site could well be hindered if you don’t have some.  On Brad Callen’s Backlinking Cheat Sheet, he suggests that we need anywhere from 10-40% no follow links just to look normal to Google.

He even shows the syntax for the no follow link on the sheet. If you haven’t found the cheat sheet from any of my recent posts, you can download your copy from my original post on the topic:

http://microbusinessspecialist.com/blog/backlinking-cheat-sheet-the-answers-for-2013.html

Backlinking Diversity – Spread it around

Backlinking Diversity

Backlinking Diversity is VERY IMPORTANT!

And as such it was highlighted in the recent one page backlinking cheat sheet Brad Callen released on Backlinking.

Studies have proven that you will get better traffic to your web properties by systematically working to get backlinking diversity using different sources for those backlinks.

What do we mean by different sources?

To achieve backlinking diversity you want to get links from PDF sharing sources, web 2.0 properties, blogs, RSS sites, Blogrolls, images, social network sites and press releases.

I used to depend upon article marketing as my key source of backlinks, and in the old days that was enough. But no longer. That doesn’t mean to avoid article directories. Just be sure to go well beyond them.

By paying attention to your backlinking diversity you will be sure to win the traffic your site needs and wants.

 

 

Backlinking Relevancy – It matters even more now

Backlinking Relevancy

I think it has always mattered where you got your backlinks. Just not as much.

You see in the old days all it really took was sheer numbers of  backlinks, and a post on an underwater basket weaving course was almost as good as a link from a directly relevant blog on your topic.

Today, in the post panda world, things are different. Few and better backlinks from a diverse number of site and types of sites is critical.  Backlinking relevancy has been shown to play an important role in systematic studies.

So when you are thinking about how you are going to drive traffic to your site, be sure to focus on relevant backlinks.

In a one page cheat sheet Brad Callen produced, he suggests that a backlink from a Real Estate site to a Auto Transport site would be relevant even though they are entirely different industries.  However a backlink from that same site to a health or beauty site would not be relevant.

This new emphasis on backlinking relevancy limits the effectiveness of some of the old fashioned mass link producing tools of the past.

If you are interested in seeing all of Brad Callen’s backlinking hints visit my blog post where I offered a link to his free cheat sheet.

http://microbusinessspecialist.com/blog/backlinking-cheat-sheet-the-answers-for-2013.html

[tags]back link, backlinking, Backlinks[/tags]

Backlinking Anchor Text – the new rules

New Rules for Backlinking Anchor Text

In today’s Post-Panda world, we need to pay attention to the anchor text we use when driving traffic to our websites and those of our clients.

In a recent release Brad Callen, one of the top SEO minds around, identified the proper ranges of backlinking anchor text we should be shooting for.

Studies have clearly shown that we need to use a wide array of anchor text.  Brad suggests as few as 0-15% exact match which is way different than the 100% most of us were doing a year or so ago.

He goes on to recommend that we actually focus most on the URL with from 35% to 80% of our backlinking anchor text so dedicated.  I remember when I was taken to task by one of my earlier mentors for leaving one naked link in a blog post I did.  How things have changed.

If you are promoting a brand name, he recommends from 10-80%. This clearly depends upon how serious you are about promoting the brand name, versus the benefits your product provides.

And finally, the random backlink anchor texts of Click here, go here, see this etc should range from 30-80%.

As you can see these are broad ranges, and should be used as rough guidelines only. But they do help set the relative weight of each major type of backlinking anchor text you want to shoot for in this post panda world.

I put a link to Brad’s succinct one page cheat sheet in an earlier post on this blog.

Go here to get your copy.

See how I stuck in a random link?

[tags]back link, backlinking, Backlinks[/tags]

Backlinking Cheat Sheet – The Answers for 2013

Getting backlinks remains critical for most competitive niches, even after a good job with on page optimization.

In the post panda world, the rules have changed, but the imperative to build backlinks remains. They just need to be diverse, relevant, with a wide variety of anchor texts, a mix of no follow as well as do follow and several more clearly identified, must dos.

I just came across a great one page summary from Brad Callen as part of the launch of his new automated tool called Backlink Beast.

==> http://etncovers.com/recommends/backlinkbeast.php

I predict it will be the SEO tool of the year, but the purpose of this post is to get you a copy of his backlinking  cheat sheet.  He has authorized me to share this with you.

I printed it out as a permanent reference.

On the sheet he deals with Anchor text and offers general guidelines as to what percentages of exact match, URL, Random and Brand backlinks to use.

He also touches on backlink relevancy as well as the much discussed need for backlink diversity.

He explodes the persistent myth about do follow and no follow links, I hope once and for all and suggests an optimal range of no follow links you want to have and why.

Then on the more technical side he covers referring C blocks quickly, before discussing the ratio of links to your home page versus inner pages on your site.

And finishes by covering dead links (not what you may think) and total links and warns about a mistake too many people make that kills their chances for success.

All in one page! and for free! Get the cheat sheet now.

And then be sure to check out the tool he has created to help you win in today’s post panda world.

 

[tags]back link, backlinking, Backlinks[/tags]

How I Use ezArticleLink – A Practical Guide

Just a quick heads up on ezArticleLink, the price for Gold Membership will be going up soon, ie on September 16. If you are considering upgrading your free Silver membership to Gold do so now.

http://ezarticlelink.com?r=earlnetwal

The key to success online is to outsource as many tasks as possible and yet retain control over quality.  Article Marketing is an excellent way to build backlinks which in turn is the primary way to raise your various web properties in the search engine results. We want to get top ranking because that gets us free traffic we do not need to pay for and even better, keeps that traffic coming week after week, and year after year – if we mind out p’s & q’s.

But some one has to write those articles, someone should spin those articles and then you need to get them distributed widely to generate those backlinks and not just to no name sites, but sites that have some real link juice to matter to Google.

Now some people say they can write articles in 5-10 minutes. It takes me an hour minimum.  So while I still do write a fair number of articles myself, I have taken to using services like Needanarticle.com or even fiverr and I’ve been advised that 99centarticles is also a good resource for getting articles written.

My favorite is Needanarticle, but it has a monthly subscription fee that while low, may make the others a better choice for those of you who tend to dabble a bit.

Once you have an article or say 5, (I like to do chunks of five articles) the next step is to spin them. One of the best spinners out there is called TheBestSpinner which I use in conjunction with SEONuke a highpower backlink software tool, that is in the advanced category and relatively expensive.

I can use that tool to quickly generate spun copies of articles and while speedy, it does tend to result in some convoluted articles with a bit of pidgeon English or worse.

If I want a cleaner and more readable spun article, I go to ezArticleLink.  The spinner here requires more hands on effort, but after a bit of experience using it, I’ve been able to spin articles in about 15 minutes.

The results actually read well and I am not embarrassed to put my name to them, which I consider a real plus.

Now while 15 minutes doesn’t seem like too much to devote, I have largely switched to letting ezArticleLinks cadre of spinners do the work for me.  For $3 and article They will spin the article in a day or so. I then post the article, and it starts building backlinks to my chosen site using the three keywords I have designated per article. As a Gold member I am guaranteed 300 such backlinks dripped over time, whcih is nice because it is more natural and less likely to upset the Google gods.

As a Gold member, I also get 100 bonus links for every article I post which I can direct to any site I choose, whether I have it set up on ezArticleLink or not.

So the equation now looks like thsi for me. I buy five articels for about $30 +/- put them on ezArticleLink and get them to do the spinning for another $15 for five articles for a total outlay of about $45. From that I get at least 2000 backlinks that I can direct to sites that I want to rank on the search engines that are dirpped out over time. Better yet as a gold member the articles keep getting added to more and more sites well beyond the 300 minimum for an indefinite period which means that my site will continue to get new backlinks long into the future which will help keep in on the top of the rankings.

If I am in a highly competitive niche that needs more backlinks, I just run another set of five article s every month or two until I dominate the niche.

This is certainly not the only way to do this. But it is an effective way, that is relatively cheap and very effective.

If you are starting out and on a limited budget, you can of course join for free, write you own article and spin them yourself.  I thinks everyone should do this at first actually so you learn what and how the system works. But as you pick up some cashflow, it make sense to focus on building your business and not doing these more mundane tasks. This is a lesson some of us do it ourselvers need to learn. It took me far to long to move to this model of subbing out tasks, and acting as a general contractor, but I promise you it is the way to go. And ezArticleLink is a great tool to have to get your backlinking done.

Check it out.  http://ezarticlelink.com?r=earlnetwal

PS: I will tell you it took me some effort to learn the esArticleLink system when I first started. They have tutorial videos, but I needed to really focus on them to get properly set up at first. If you have trouble – do persist. You will get it and it will pay off for you once you master the system

[tags]ezArticleLink, article marketing, backlinks, linking,senuke,the best article spinner,[/tags]

 

 

 

 

Unlimited “Authority” Backlinks – Article Marketing At Its Best

I blew it… I purchased a gold level membership in  EZarticleLink a while back, started to use it and then after a bit of trial and effort promptly forgot about it.

Recently, I’ve been surprised at the success I was having with one of my blogs was doing, despite pretty much ignoring it.  It was the one blog  I was working on when I joined EZarticleLink

I am now completely resold on it, now that I now am in a better position to see the results.

I have long known about the power and value of backlinks.  That’s one reason  I have been so fond of  SE NUKE X,  While not as powerful or flexible as SE Nuke, EZarticleLink is capable of producing a ton of good authority backlinks  for a lot less money than SE Nuke.

I still love SE Nuke and consider it my primary tool to get my chosen sites ranked well in the search engines.  Still, I found myself spending several days last week working with EZArticleLink.  I think the combination will rock.

It may be a good option for those of you into article marketing, but not quite ready to pay for the higher cost SE Nuke.

Now be aware that both programs require a bit of a learning curve.  But once you got it, they are simple to use and very powerful.  The EZArticleLink has a Gold and Silver Version.  The Silver Memberhsip is Free, but I paid up and grabbed the Gold Version and  I am really I did. The perks of the paid version have paid off for me already.

http://www.ezarticlelink.com?r=earlnetwal

[tags]backlinks, back links, seo, authority backlinks, article marketing, article syndication, link building, SE Nuke, EZArticleLink, [/tags]

 

Articles For Backlinks – Using Articles For SEO Purposes

The primary goal of writing articles for SEO purposes is to generate as many backlinks as possible to your web site or blog post.

Creating articles for backlinks is a long term strategy that will generate traffic to your site from people who happen to read your articles and come to your site for more information. This traffic can be substantial, if your article is attractive enough to get a lot of people, or even just one person with a large following to reprint your article on their site.

More powerful in the long run is the value of the backlinks these reprints generate. Every article directory that carries your article will generate a backlink to you, and thus help raise your sites ranking on the search engines.  That’s why some people use article submission services like Content Crooner to get their article posted on as many different article directories as possible.

Since many of these article directories have moderate to high page rank status, these are often valuable links.

The better the article itself, the more likely that it will then be reprinted on other blogs, ezines, etc.  And that is where writing articles for SEO really pays off.

Whether you have posted in many or few article directories, your goal is to get as many of these other blogs and ezines to post your article as possible.  To do so, you need to provide interesting topics for people to read.  Seems simple, and yet a lot of articles people post online are BORING, or pointless.

People go to the internet most frequently to find information. And while you may be mostly interested in selling them something as part of your business, that’s not what your article should be about.

For example, if you are a building contractor that specializes in remodeling bathrooms, you would be better off writing about new trends in barrier free tubs and showers for the graying baby boomer population.  An anecdote about Mrs. Brown who was having trouble getting into and out of the tub, will be interesting to thousands of Mrs. Browns and their children.

This potential interest by potential readers is the secret to getting other people to reprint your article. The editors and bloggers you want to reprint your articles are looking for material their readers will appreciate.

While your market may be local, the interest in your topic is more global, so you may get reprints from bloggers around the world. Their readers may be thousands of miles away from your market, but since you are writing articles for SEO purposes that doesn’t matter to you.

Your targeted web site is getting the backlinks you want, and they in turn will help you raise your standing in the search engines. Since you compete locally, you don’t need to have more backlinks than anyone else, you need to have more backlinks than your local competitors.

And in most fields, that is still relatively easy to do. Thus when a local Mrs. Brown starts searching for a barrier free shower or tub, the odds are better that your website will appear on the first page, where she may actually see it.  And that’s when the payoff of creating articles for backlinks begins.

[tags]articles for seo, articles for backlinks, seo, article marketing, more backlinks, backlinks, Content Crooner, article submission, article submission services[/tags]

Why Backlinks Improve Pagerank

How and why one web site gets ranked on the first page of a Google Search and another is on page 23 is a mystery to many small business people. And even experts will disagree on the details.

The exact formula used by Google is a closely guarded secret that changes from time to time. However enough is known to provide practical guidance to anyone who wishes to improve their overall ranking for any given keyword phrase.

There are a number of “on page” factors that matter a lot in this ranking process. This includes a proper set of meta tags, and the effective use of keywords on the page and if possible in the URL of the site. But once these basics are properly completed, the focus of search engine optimization shifts to the creation of backlinks.

A backlink is any link from another web property that connects (or links) to the target site. These can be links from other pages on the site, but most importantly include links for other web entities.

In the simplest way to think of it, you could consider each such link to be a vote. The site with the most votes wins.

And while in general this is true, it is only part of the story.

In the internet world, not all votes are created equal. Google in particular give the votes from your cousin Susie’s occasional blog far less value than a vote from the Smithsonian. Different web sites are assigned a page rank value which is a rough estimate of its standing in Google’s eyes as an authority. The higher the page rank, the more weight in has in the equation to rank a site.

In a recent report released by Ryan Deiss called the Authority Codes, he suggests that a single link from a site with a Page Rank of 5 is roughly equal to 555 links from sites with a page rank of 1.

While I cannot verify his information, I use the example to point out that the differences in page rank are significant.

That said, one backlink is better than no backlink, and the more links you get the better in terms of your sites ranking.

Because in the final analysis, the fight for a high ranking is very much like the old story of two hunters who have a bear chasing them. One stops to tie his shoe. The other says, Don’t be silly, you can’t outrun a bear. The other says, I don’t need to outrun the bear – I just need to outrun you.

In the page ranking game you are striving not to be the highest ranking site in the universe. You just need to be the highest ranking site in your particular niche. And for most local businesses that means being the top ranking butcher in Peoria, or St Louis or what ever geographical reference point that applies to you.

Now you still do want to get the high value links when you can. Among the better values are links from .edu or .gov sites. Educational institutions and governmental agency rankings carry more weight than those of a standard .com. Why? Because the search engines tend to assume that such links are more authoritative and less likely to be “Commercially” motivated.

Google also appears to look at the relevance of the referring source. If your site is all about elephants and you are getting links from a petting zoo and a veterinarian, the links will likely help you more than a set of links from a poker site and a car dealership.

These effects are magnified on some popular web sites like Squidoo. Many know that Squidoo carries a fair amount of weight due to its relatively high page rank. However, the real power of link from Squidoo come when the referring lens is part of a group of similar lens on the same topic.

Thus a link to the elephant site from a single lens on Google may have some decent weight, its likely to loose out by a single link from a lens that belongs to a group of circus animal related sites on Squidoo.

All of this conversation on backlinks is preliminary to a series of posts I will be adding to this blog from time to time in the coming few weeks.

I am in the final stages of preparing a report on back linking strategies.
With any luck I will have it available in the next day or two.

In the meanwhile, I invite you to leave any questions you have about backlinking in the comments section. Also feel free to copy this post in its entirety to repost on your own blog or to provide a link to this.

And one quick tip. When you leave a comment here you will be building a backlink to your web site. So it pays to comment in the form of gaining a backlink. Now I do moderate the comments on my blog, and will delete any spam or irrelevant comments. But if you ask a legitimate question, or leave a useful comment, you win a backlink.

[tags]backlinks improve pagerank, improve pagerank, backlink, backlinks, seo, authority codes, Ryan Deiss, Squidoo, meta tags, page ranking, [/tags]

Squidoo eBook Gets Some Backing

Some time ago I got interested in Squidoo as an inexpensive way to create a web presence.  It was relatively easy and free.  It wasn’t until later that I learned how valuable a site it could be for generating backlinks to other web properties.

Now knowing something and doing something with that knowledge don’t always follow. At least in my case.  It turns out I know how to do a lot of things that frankly I don’t always do. How about you?

I published a Squidoo eBook called Squidoo Basics and get a few sales every now and again, but haven’t actually promoted it in the past. I had a stray sale the other day that reminded me of its nearly orphan status, and I decided to give it a promotional push.

I’ve also been experimenting with Market Samurai a keyword research tool plus more and selected a series of keywords to focus on. The best in my estimation was the phrase Squidoo eBook.

So I went to my one page sales letter and added my new keywords, title and descriptions as I teach others to get the page itself set up properly for the search engines.

I then started writing. First a I did an article on my Home Staging Business Tips blog on Squidoo, making sure to create a Squidoo eBook  anchor text backlink to my sales page.

I then took the guts of that article and posted it on Active Rain, which is a real estate authority blog site that many homestagers also use.  I again used the same anchor text.

From there I went on to create a quick Blogger blog who’s one post is on Squidoo and yes with the same anchor text.  Then on to Hub Pages, and then Knol, and now back here to Micro Business Specialist.  You can fully expect to see a link in the coming paragraphs.

I intend to follow this up with a series of articles that I will post to the article directories.  With any luck the combination eventually gain me a first page listing on Google.

Anyone who searches Google for the phrase Squidoo ebook should be a pretty good prospect for an eBook Called Squidoo Basics, don’t you think?

Now, I’ve heard varying theories on how best to do this, so I am open for your comments. But my goal here was to create a circle of backlinks from a variety of high ranking web sites and some less so to start driving my single page sales page higher in the Google Search engines.

In the past, I have advocated linking first from one source to another and then to another to flow the accumulated Google Juice to one spot.  In what I did today, I did not link from one to another, but just to the sales page.

While I like to pretend I know everything, I’d be interested in readers comments on this.  I can always go back to each of these and create some cross links.  I do know that I do not want to have links going from a to b and b to c and c back to a.  That creates a circle and apparently negates the value of the back links. Same with a to b and b to a.

The topic of Squidoo is certainly large enough that I could easily go to any of these sites and add more content which will give me ample time to promote my Squidoo eBook.  I am also likely to go back to Squidoo and create some additional lens on the topic, rather than add to the existing one. That way I will have another backlink, rather than just a backlink from a longer Squidoo Lens.

If you are new to Squidoo I invite you to click on my link and join  Squidoo for FREE!

[tags]Squidoo, squidoo ebook, backlinks, seo, search engine optimization, hub pages, knol, market samurai,[/tags]

Should I use online article marketing for my locally based business?

Online Article Marketing

Online Article Marketing is a highly effective tool used to sell both hard goods and information products to national and international audiences.  But does it make sense for a small locally based business to use it as well. In a word, Yes!

Businesses use online article marketing to establish themselves as experts, to drive traffic to a sales page and to build back links.

While the first two are important, they are less valuable to the local business person, after all most readers will not be from your market place.  Nonetheless some will be, but that’s gravy.

The real advantage of online article marketing for a local business is to out rank their competitors on the search engines. And that does make a real difference for many.

Each time an article is listed on an article directory or published in an ezine or blog, a new back link is created which the author of the article can direct to wherever they choose.

These back links from multiple sites factor into how some search engines like Google rank your site. A site that has links coming to it from a wide variety of sources is more likely to be seen as highly relevant.

While there are many factors that apply to search engine optimization, in general, the web site that has a lot of  back links tends to be ranked higher than a comparable web site that has only a few. Online article marketing is one of the best ways to get a ton of such back links for free.

The key to your success is to identify a keyword that people search for, relevant to your specific business or a product you sell. Write the article about that keyword. Include the keyword in your title. And then use it in the resource box you prepare to go with each article you write.

In the resource box you will tell the reader who you are and invite them to come to your web site. You are usually allowed two hyper links by most article directories. You want to use your keyword in the resource box, and hyper link it to the URL of your web site.  Ideally you want it to go to a page on your site dealing directly with the product you are selling.

Such hyper linked keywords are called anchor text.  The search bots that roam the internet pay attention to them. By using the keyword, you are letting them know that the landing page you are sending them to is related to the keyword.

Thus when someone in your local market searches for “Primer Paints in Baltimore”, the odds are a little better that your shop’s web site will appear higher than your competitors. And that’s what you want.

Getting good back links is like naming your business AAAPaints in the old days when people used to use the yellow pages.  Now they use computer search to find almost everything. And that’s why you should be using online article marketing to build your search engine ranking, even if no one in your market place ever reads them.

For more information on Online Article Marketing go to my blog on Article Marketing. http://ArticleMarketingHint.com

How Many Backlinks do you have? Getting to the top of the Search Engines IX

Getting to the top of the Search Engines IX

How Many Backlinks do you have?

A bit of a detour today. I have had several people ask how they can find out how many backlinks they have to their web site. A good question and one I can answer.

First thing you want to do is go to Yahoo.com rather than Google or MSN and search for the term “linkdomain:” and then the web site you want to inquire about using the Yahoo search box.  This will take you to Yahoo’s Site Explorer site.

When you do this for your site you will see two boxes at the top of the page. One will show the number of pages on your website, and the second will show the total number of inbound links to your site.  These are your backlinks.

Now if you want to see what you need to do to outrank that pesky competitor of yours, it wouldn’t hurt to enter their domain name the same way and see how many backlinks they have.  You might want to check out who they are, because there is a good chance you should be able to get back links from some of the same places.

Now as we mentioned before, not all backlinks are created equal.  Some have higher page rank and are thus weighted more than others. So it’s possible that someone with fewer backlinks could rank higher.

As an experiment, go to Google and enter the keyword “Home Decorating” in the Google Search Box. When I did it for this article the top three “organic” listings were www.home-decorating-made-easy.com ; www.tuscan-home-101.com and www.hgtv.com

I looked at each site with the Yahoo Site Explorer and found the top ranking site had 627 pages of content and 1726 back links.  The second ranked site, the tuscan one, had 88 pages of content and 794 backlinks.  I believe the number of backlinks to be the major determinant in the higher ranking by home decorating made easy site.

But what about the third place site, HGTV? It has 203,974 pages and 7,285,773 backlinks.  A behemoth by anyone’s standards. This is where relevance plays a role. HGTV has a lot of pages and backlinks, but not all of them were specifically relevant to the keyword term “Home Decorating.”  At least not in Googles eyes.

If you enjoyed this exercise, play around with a few other keywords, and see if the number of backlinks doesn’t seem to play a role in most of them. As you do, you will come to appreciate how important backlinks are to ranking.

In our next article we will discuss some easy ways to get a bunch of high value backlinks. ( I should be charging for this. )

SEO Off Page III What is a backlink?

SEO Off Page III

What is a backlink?

I’ve already spent a couple articles talking at least in part about back links without specifically explaining what a backlink is.

According to Wikipedia, Backlinks are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.

Thus when I create a hyper-link in this blog post to one of my Home Staging clients, Jane Ann Lance and her web site http://enhancedbylance.com it appears blue in most web browsers and you know that when you click on it, you will be taken to her web site. This is thus a back link to her web site and when the Google bot or one of the other search engine bots scans this page it will follow that link to her site and note it as a backlink. Notch one up for Jane Ann’s site.

Now even better would be a link to another of my home staging clients if instead of using her web address, I just sent you to this link: Hamptons Home Staging. In this case, the link is being made to http://www.styledandsold.com/home.html in the form of what is known as anchor text. This anchor text, “Hampton’s Home Staging” tells the bots that this back link is about Home Staging in the Hampton’s and reinforces the keywords on Allegra Dioguardi website. While both are backlinks, the second is more powerful.

Unfortunately, since we are now dealing with off page factors, you no longer have direct control over how others will link to you.

Thus we come to realize that not all backlinks are equal. Some are more important that others. A backlink from a blog that’s been published regularly for many months is going to have a somewhat more valuable link than one started today with just a single entry assuming the new blog is even visited by a bot. Even more valuable is a link from a site Google considers to be an authority site. Google has devised a series of page rankings that it uses to provide guidance as to the relative standing of various major web sites. A back link from a site with a 6 rank may be worth dozens of back links from dozens of unranked sites. That said, there is still a great deal of value in having back links from a large number of sites even if smaller.

So while we will be talking about some places where you can get some relatively highly ranked backlinks, don’t neglect getting links from lesser lights as well.

In our next session, we will show you how to get some backlinks with anchor text that you can control and that have high page ranks. The best of both worlds.

Off Page SEO Factors

Getting to the top of the Search Engines VI

Over the past two weeks or so, we have focused on what I call “On Page” search engine optimization.  We are now ready to move forward to discuss the “Off Page” factors that affect how Google and the other search engines rank your site.

It was important to deal with the on page factors first.  They are for the most part they are the easiest to change and or fix.  You have complete control of the on page factors.  Second, the off page factors require work.  Now some of you may go running and screaming because of that four letter word, but what we are about to launch into take some effort. It will be worthwhile effort, if you did what I have already advised.

If you haven’t yet or are confused about any part of it, spend a few bucks on my <a href=”http:///askearlabout.com/WART/index.html” target=”_blank”>WART Analysis</a> and I will tell you exactly what needs to be done. Then if you find you still can’t do it. Let me know and I will arrange to do it for you. Most of it is simple.

But if you only have 60% of it done, all the work you will be doing on off page factors will only get you about 60% of the effect they would have if you had fully completed the front end on page things. Clear enough?

In the old days, getting your keywords, meta tags, titles and etc. done correctly was enough to get you to the top in the search engine rankings. In narrow niches it still may be, but if you are playing second fiddle to a competitor or two for your favorite keyword you have some homework to do.

Professional search engine optimizers use a wide array of tools to get their client sites to the top of the search engines, many of which aren’t necessary for most small business operators serving a local market.  You can largely count on your geographical keywords to get you in front of most of your customers.

While there are a variety of tools, the key concepts of off page search engine optimization is focused on one concept: Backlinks.  And when discussing backlinks the two major components are Focused Keywords and Anchored Text.

As we progress over the coming week of two, these words will reappear frequently.

There are many different ways to generate backlinks to your web site.  In discussing this topic we will return to talk about the content on your site, social media sites like Squidoo, Twitter, Hubpages, directories, article marketing, forums, press releases, blog networks and more.

In the next post we will talk about Google in particular, and ask why Google ranks one site higher than another. Or at least my best take on that topic.

Getting to the Top of the Search Engines V

In our last discussion we talked about keyword density and the need to have your keywords appear on your page, frequently but not too frequently. The need to do so early on your page, and some suggestions on making sure you had enough words overall to appear substantive to the search engines and pointed out a need to have keywords that appear in your meta tags also appear on your page.

These are all important factors visible on your page. Today we will talk about three more elements of on-page importance. Your URL, the originality of your content and finally internal links.

You probably already have your URL or web site address. So this first topic may seem pointless, but let’s dig in anyway. If your business is counseling women going through a divorce on their financial matters, you may be better off trying to get www.DivorceeFinancialAdvice.com as your URL rather than www.JBBrown.com.

Way too many business web sites use meaningless business names as their URL in the hopes of creating some branding value. While some will take issue with me here, a URL that includes your major keyword may do you a lot more good, unless your brand is already deeply ingrained in your marketplace. Similarly, MinneapolisChiropractor.com
may be superior to WellnessClinic.com, although MinneapolisWellnessClinic may be worth a shot.

If you are wedded to www. your name.com you might still want to consider buying domain names of the better combinations of your major keywords and geographical areas and redirecting them to your web page. This serves a defensive purpose of keeping them out of potential competitor’s hands. Once you own these domains you can have them point to your existing web site. It’s not the ideal from an SEO standpoint but will help drive traffic to your site for the relatively minor cost of the domain name.

Originality of content shouldn’t be a problem for most business websites. But if your website is a template and you are using essentially the same text as another website, you may not get your site indexed at all. Google and the other search engines want to see unique new content, and not a duplicate of the same old thing. They will index the first copy they find and ignore the duplicates. You don’t want to have your site ignored. Make sure you are not using a carbon copy of someone else’s web site.

They also like to see new content. You can do that by adding new pages on occasion, or by making changes to existing pages. Is there a portion of your page that can be updated from time to time? If so, make sure you do so. This lets the search engines know that your site is active. That said, if you are going to do it, make sure you do. No one is impressed with a site that is talking about an upcoming holiday from two years ago.

Internal links are the links on your site to your various pages on the site. Most web sites have a home page and links on almost all their pages to “Home.” A better strategy is to use your major keyword, be it “Minneapolis Dentistry Home” or “St. Louis Sewer Repair Home.” By adding your keywords, you let the search engines know that that’s what your pages are about. It reinforces all your other keyword efforts.

This may be a bit tricky in some cases where space is tight, but where you can include links within the text of your pages to other pages, you should be sure to use anchor text links like this. Next week we will discuss off page factors. There we will go into more detail on linking to your site. When you are off page you have very little control on what links others will have to your site. When you have complete control such as on your own page, it behooves you to make maximum use of your ability to use internal links that let the search engines know what your pages are about.

Don’t forget about my WART Analysis program. For next to nothing I will do a diagnostic of your web page and provide you with my personal advice on steps you could take to make your web page more effective in terms of search engine ranking.

Create A Website, Follow-up with a Squidoo Lens

I am trying to practice what I preach. And so now that I have my Aroma Therapy Scents blog site up, I am writing an article a day pointing to a different page each day and using the keywords featured on that page. That is actually not to time consuming. I know the topic, I already have material to work with and a clear sense of the keywords I want to use. The article directories have been eating them up, with several already apporved.

The next step was to create a Squidoo Lens. Frankly, I largely cut and pasted articles from the web site into Squidoo, and then hyper linked the key words in each article back to the pages.  I added a lot of Amazon and eBay modules to the Lens, which should generate at least some sales. Time will tell. At the bottom of each text module I added a link to my sales page and to the home page, encouraging people to buy my Aroma Therapy Scents eBook and or sign up for my 10 day ecourse.

My main goal is to get backlinks to the web site. But Squidoo should also send some traffic my way and generate a few sales here and there.

Now I should probably go back and rework some of the text as they may be duplicate content as I just cut and pasted the articles. That will take a bit more time, but otherwise I have less than an hour into the Squidoo Lens, which is a real time bargain.  see: Aromatherapy Scents Squidoo Lens http://www.squidoo.com/AromatherapyScents

I recommend that everyone with a web site, set up a Squidoo page. It may generate some revenues, but more importantly it provides backlinks and traffic.