Internet Marketing: The Basics – Where to Start

I am preparing a new email sequence for a list that will include many new aspirants to internet marketing. In doing so, I am thinking about the essential truths I can share with them, as an older brother or uncle might.

Many who are exploring internet marketing are doing so from a position of need, meaning that they have little in excess resources to apply to the game. The good news is that it is possible to learn virtually all you need for free if you set your mind to it. There are some inescapable expenses which include computer/internet access, web hosting and an auto-responder.

The critical first step, the crossing of the Rubicon for many emerging marketers – passing from thinking about it to doing it – is the acquisition of an auto-responder service. This monthly cost represents a financial commitment that is purely business oriented. It is potentially a very powerful and lucrative tool, if you put it to good use. As you will never stop hearing, the money is in the list. And the list is on the auto-responder or it’s not worth having.

The hardest part of any list is the first several hundred list members. It’s often slow going at first, which is all the more reason why you want to start building your list as soon as possible.

As your list grows, your ability to grow your list does as well. Joint venture opportunities begin to present themselves. One big break through for me occurred when I learned about Ad Swapping. I was able to multiply my list from 1500 to nearly 7500 in less than a year.

Even now I participate in a swap group at Ultra Swaps. Once you have a list of 500 or so, you should focus on doing swaps.  But I digress.

The real message I want to share is, you are probably not in business until you get that autoresponder set up.  Once you do, you will need to learn how to maintain it and make it work for you.  You could wait till you got that all figured out, or you can take a plunge get the service and learn as you go.

I am a strong believer in taking the plunge. You ain’t never gunna know it all.

Get your auto responder, start paying a monthly bill and make it justify its cost.  Yes you will need to learn and do a lot of other things to make it work.  But you need to do that anyway, if you are going to be in business online. This just gets you off the dime and on your way.

Now I actually have two different auto-responders, which isn’t necessary.  Of the two, I would recommend you go with Aweber. If you are already with one of the other big names, don’t worry, most of them do a great job as well.

Once you start with an auto-responder company you are pretty much signing on for life, so it’s good to go with a quality service.  It can be hard to migrate lists at a later date.

[tags]UltraSwaps, aweber, autoresponder, internet marketing, adswaps, business online,auto respond email, autoresponder emails, autoresponder services[/tags]

Email Autoresponders

In my last post, I discussed three different options for an auto-responder.  In terms of overall value its hard to beat the Ultimate Marketing Centers package which offers not only an professional Auto-responder, but also unlimited web hosting, an affiliate management program and more, for less that the big guys charge for just one of these must have  services.

I suggest you check out UMC the Ultimate Marketing Center.

Today, I have a couple of other Blog Comments on Auto-responders as well a Twitter Tweet and a few YouTube videos.  I hope you enjoy.

An Autoresponder Service Can Really Improve Your Business – Find

How often have you ever bought a product online the first time you saw it? Would you rather spend a little time learning more about products before you buy.

Publish Date: 06/16/2010 7:53

http://worldinternetsummitspeakers.com/blog/3513/an-autoresponder-service-can-really-improve-your-business-a-find-out-how/


Tricks9 » How to write compelling autoresponder messages that

An autoresponder can send emails but the essence is that those emails get read and acted upon by the recipients. There is less benefit to a business if emails that get sent at the cost of bandwidth, just get deleted because they fail to …

Publish Date: 06/16/2010 1:19

http://tricks9.info/2010/how-to-write-compelling-autoresponder-messages-that-recipientswill-love-to-read/

Some Twitter Traffic on Autoresponders

New Blog Post: Techniques About Your Autoresponder And Lead Capture Page That No One Wants You To Recognize http://bit.ly/8X70Ib

By autoblogWiz18 at 06/16/2010 16:17

YouTube Videos About Auto-Responders

Make Money With Autoresponders

www.offlinegold.com Is it possible to make $500 in under 24 hours without a website using an email autoresponder. You’ll be amazed how simple it is for you to start making money now with email autoresponders just by selling your services to businesse…

How To Personalize Your Email Autoresponder With Your Photo

MeetPabloGonzalez.com Here’s a cool trick on how to personalize your e-mail autoresponder with your photo. I can’t take full credit for this nifty little trick. Mr. Aaron Rashkin, industry leader and top producer, is responsible for sharing this idea…

How to add an optin auto-responder to your Facebook Fan Page

learnaniche.com Adding an icontact email optin auto-responder (or any email html capture form) few easy steps for Facebook.

[tags]Email Autoresponders, autoresponders, autoresponder, email marketing[/tags]

Are you in Business without an Auto Responder?

If you are in business and online you need to have an auto-responder. If you are in business and don’t have a web page or any web presence at all, you likely still need to have an auto-responder.

If you had to choose between having a web site and and auto-responder but not both, I think you would be wiser to choose the auto-responder over the web presence.

Why?

Because an auto-responder allows you to develop a relationship with your customers and prospects.

This is especially important in long term sales processes that take weeks or months to complete. It is also important in retail transactions where the customer is in and out. Particularly if you want to develop repeat business.

A restaurant, grocery store, dentist, nail technician or any other business that wants to keep in touch with their customers should be investing in an auto responder. The goal is to follow up with prospects who happen across your web site and are not yet ready to buy, or to keep in touch with existing customers to encourage them to return more often and to increase their purchases when they visit.

For retail businesses, who do not rely on a web site to communicate with their customers, the secret is to put an offer on the sales slip or cash register receipt.

Offer a coupon, or other freebie for people signing up for your message service. Then stock your auto-responder with a series of evergreen messages to drip on them at a proper interval to keep in touch.

Many businesses plan on doing some sort of customer follow-up on a routine basis, but this good intention plan often gets sacrificed to more urgent endeavors. That’s where the preprogramed value of a series of auto-responder messages shines. The messages will go out as scheduled and you don’t need to do anything special once it’s set up.

You can though periodically send a broadcast message to announce special sales, send holiday greetings and similar messages as well.

The combination helps to make the routine messages appear more personal and timely.

In my opinion the premier auto-responder company has been Aweber for many years, however as they have grown I fear they have also raised their rates and shown some growing pains. They are however easy to use, have great staff support (most of the time) and a lot of neat features. While I’ve become less ardent in my support, they are still a top flight company and worthy of consideration if you are looking for an Auto-Responder company.

There are two other choices I could and do recommend however. If you do not already have a hosting company I would suggest you check out UMC the Ultimate Marketing Center. For a low monthly fee you get not only an auto-responder company but also web hosting and many other services such as an affiliate management service. This would be my top recommendation for people in the internet marketing arena. Your get unlimited web hosting on their c-panel run system plus the auto-responder. It’s not as fully featured as the Aweber platform, but darn close.

It took me a bit of time to figure out their system and I would rate the Aweber system a tiche more user friendly, but with a little bit of effort you can master their system in no time, and save a bundle over having both a hosting account and an autoresponder fee to pay every month.

If you have web hosting already, and just want an auto-responder and want to beat aweber’s higher prices I recommend Traffic Wave. They have a $17.95 price point that stays at $17.95 no matter how large your list grows. That may not seem important when you are starting out, but it will in time as our list grows. What’s also worth checking out is that they appear willing to allow you to import names from other lists. I haven’t actually done this myself, so I haven’t checked out all the details, but this would be a huge relief if you were to decide to move from one auto-responder to another.

I actually use all three of the above services. Which is good and bad. Good in that I am diversified against the occasional glitches that affect everyone. And good in that I use them for different purposes and it helps me keep some things separate. Bad in that I sometimes have to loads the same message in multiple places when I am doing a broadcast I would like to go to everyone.

[tags]autoresponder,autoresponders, auto-responder, aweber, ultimate marketing center, trafficwave, traffic wave[/tags]