Have you been listening in?
Last night was the second session of the League of Extraordinary Minds, and what a great two hours it was.
I think of myself as a pretty rational fellow, but after last night I can clearly see why some of my marketing materials built around that rational approach are not doing as well as I would like.
Because as we all know people are not rational, they are primarily emotional. And more importantly they buy emotionally.
I learned a lot and took a lot of notes. Too many to duplicate here, and frankly I don’t think I could do justice to all the material.
If you haven’t been on the calls, let me tell you gently – you’re loosing out. These conversations are being turned into paid products, and they will be avidly sought after, because of the caliber of the insights delivered.
Now last night I picked up on a couple of threads that really will make a difference to me, once I wrestle them into action in my efforts. You may have walked away with completely different insights, appropriate to your situation.
That’s what so wonderful about this exercise. So much is communicated, from so many different sources everyone listening is likely to find different aspects specific to their individual situation.
Last night I got a great tip on bullet points in a sales letter. I now understand that the most important point goes in the first bullet, and the most provocative or curiosity inducing point goes in the last bullet.
Nice tidbit I will apply to my next sales letter. But if you don’t write sales letters you may have been more impressed with the idea that loss is more powerful than gain. And that you will get more action if failing to act will cost a prospect $20 vs another offer where the prospect stands to gain the very same $20.
Or that it is better to focus on three main points in greater detail in a presentation, than on four or more points in less detail.
But while all of these are useful to me, I am sure other people took away many other ideas relevant to their situation.
There are 7 more sessions left in the series, with the next this coming Thursday at 8PM your time no matter where you are in the world. If you sign up at League of Extraordinary Minds, you can get the link for each of the coming sessions.
Now once they are done, these sessions will be sold, so there are no replays allowed. If you want to get it on the cheap you really need to register, and then show up on the calls. I promise you, it’s been well worth the time and effort.
The tools, tactics and concepts presented apply to all types of businesses, not just online. So make a point of taking advantage of this valuable freebie. You won’t regret it.
By the way, the first session was ranked number 8 on Alexa during the first broadcast last week. I haven’t heard about last nights but it was probably equally high. What that means to you, is that not only are a lot of people listening in world wide, it’s quite possible that you main competitors were as well.
Be sure you don’t miss out on the rest of the series. Register now at League of Extraordinary Minds.