Minneapolis St Paul SEO Consultation
Search Engine Optimization
You can capture a greater share of the market in any business to consumer business with effective search engine optimization techniques.
I will examine your existing web site and identify its strengths and weaknesses. I will also outline a strategy you can follow to systematically increase your market share until you dominate the entire Minneapolis St Paul, Twin cities market and beyond if you wish.
Like politics, all marketing is local.
I will help you identify the keywords and niche markets that will provide your business with the greatest near term positive impact in our local marketplace. From there, you will be able to build an ongoing strategy designed to overcome any competitors who have a head start on you in the local market. Or to maintain the existing lead you may already enjoy.
During the evaluation of your current site, I will evaluate the “on” and “off” page factors that affect how your site ranks in the search engines. I will also evaluate your existing on line lead capture technology and follow-up procedures. If currently absent or insufficient I will suggest an appropriate course of action in this vital but often overlooked aspect of small business websites.
Once the initial assessment is completed, I will work with you and your existing computer people to implement the recommendations, or if you desire make arrangements to take over this entire aspect so you can focus your attention on running your business and serving the new customers you will be enjoying as a result of the process.
Much of what I will be doing on your behalf is not secret, difficult or overly complicated. It does however require a broad understanding of some basic key points that I spell out in some detail in two eBooks I have published.
These are currently packaged for sale at a significant discount at Main Street StinK! Combo.
After the initial analysis stage and implementation of any corrective actions, the focus will turn to generating quality backlinks to raise your reputation online in the eyes of both your customers and the search engines.
If you are a hands on person who wants to do your own SEO work, you will find they provide a solid background and effectively convey key strategies you need to understand and implement.
If you would rather have your own staff the ongoing functioning of your online marketing, I am available to consult with you and them on the steps needed and how to’s to ensure you of an ongoing leadership role in the local marketplace.
If you prefer to outsource your entire online marketing and seo operations, I can serve as your general contractor for that as well. In today’s economy there are lots of people willing to do bits and pieces of the job economically. I will assemble and manage a virtual team to meet your objectives in an economical and effective manner.
Today’s online marketing is rapidly expanding beyond the static webpages of just a few years ago. Today many businesses need to supplement their marketing with social media such as twitter, facebook, youtube, blogs and more. These are powerful and often confusing new media that carry with them a major productivity trap.
Social media management requires a disciplined approach that knows what it wants to accomplish and then does it without wasting a ton of staff or employee time. You probably need to be actively engaged in this rapidly evolving social media world, but only after you have your website basics firmly established.
In the final analysis, the proof of the pudding will be the extent to which your web sites appear on the first page of Google and other search engine searches and most importantly the number of new customers you achieve.
I charge a flat fee for the front end analysis which runs about $2500 for the typical web site. This includes
- Assessment of your existing site and major recommendations
- Review of On Page Factors
- Analysis of 100 – 300 top keyword phrases and selection of top 10 opportunities for marketing success.
- Competitive analysis of the Minneapolis St Paul Marketplace for each of the top ten keyword phrases.
- Estimates of what it would take to rank on the first page of Google for each keyword term in the Minneapolis St Paul market.
- Proposed strategy and estimated time line for attaining page one rankings for each of the top ten keywords.
For further information and to set up an initial no obligation interview email me, Earl Netwal at enetwal@ gmail.com
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