Starting From Scratch: Deciding What Niche to Pursue
Written by enetwal on December 8, 2009 – 9:28 am -Whether you are just starting out for the first time, or adding to an existing internet marketing empire you need to start with a simple marketing plan to find a new niche online.
The advantage of the internet is the ability for people to find specific information on narrow topics of interest to them. With hundreds of millions of people searching for everything under the sun, it becomes possible to do target market marketing by narrowly focusing on a lucrative market where there is demand for products. The trick as a marketer is to identify what niche you can effectively exploit.
In the next several blog postings we will discuss the topic of finding niches that you can develop into your own little piggy banks. Once we have finished that we will move on to how to properly develop those niches.
So what is a niche?
A niche market is a subset of the market on which a specific product is focused. Ultimately that means that every product has its own niche, but to start by focusing on the product is generally a mistake.
For niche marketing internet style, it’s best to first identify the niche, and their needs before you get to the product or solution.
So this implies that a niche is a group of people with a common interest. As an example, millions of people will identify themselves as fishermen or women. But within the overall category of fishing, you will find people who when more specific will say they are into Deep Sea Fishing, or Trout Fishing, or Bass Fishing, or even Ice Fishing.
Within any of these narrower categories there may be additional categories or sub niches, such as Bass Fishing Boats, Bass Fishing Vacations, or Bass Fishing Tips, etc.
As a marketer, our simple niche marketing strategy calls for us to seek out a small segment of larger markets, and identify the needs of the people in that small niche and then provide specific solutions to those needs by selling them solutions to fulfill their demand.
Easy enough to say, but how do we identify profitable niches, where people are hungry for solutions? That will be the topic of our future posts.
Tags: business niche ideas, finding niches, in niche marketing, new niche, niche marketing internet, niche online, niches marketing, simple marketing plan, target market marketing, What niche
Posted in Micro Business Tips | 7 Comments »
December 8th, 2009 at 10:49 am
[...] the original post: MicroBusinessSpecialist » Blog Archive » Simple Marketing Plan … Niche Thoughts, marketinghighly-targeted, identify-highly, market-marketing, marketing, [...]
Says:
December 8th, 2009 at 2:35 pm
I liked the title, maybe intended for someone just starting, but I also asked myself that question again. I have been running of with several niches but decided that I should try to focus on some specific niches. Maybe not always where the profit is (often only for short period time) but niches which has my interest and which can work long term. because I try building a long term business… Thanks
Fred
.-= Fred Lotgering´s last blog ..REAL MLM / Network Marketing Giveaway Event =-.
Says:
December 8th, 2009 at 11:00 pm
This is a great post. When I first started online I just jumped in feet first as I’m sure many of us do. Only after months or even years of researching and learning do we trully start to understand the business. I’m in the position now to start a few niche blogs so I’ll be reading your posts with intrest.
.-= Luca Di Nicola´s last blog ..So Many Deals – So Little Time =-.
Says:
December 9th, 2009 at 1:03 am
Niche marketing is a great area to focus on and easy to get started. Picking out the right niche and then proper keyword research is the key to being successful in niche marketing.
Looking forward to your next posts.
.-= Brett McEllhiney´s last blog ..Niche Site Club 30 Day $1 Trial is Just in Time For Christmas! =-.
December 30th, 2009 at 5:15 pm
Great article. I am a serious Ice fisher, so when it came time this year to get a new ice fishing house, I decided to try to monetize my passion. Talk about a narrow niche! lol
.-= Ice Fishing House Reviews´s last blog ..Merry Christmas to me From a Big Walleye =-.
Says:
November 2nd, 2010 at 9:34 pm
Great stuff enetwal. I believe you are writing about “micro niche marketing”. But how does someone continue with this type of content after someone has exhausted their knowledge?
Paul
November 4th, 2010 at 12:22 pm
Paul, active participation in related forums will generally provide you with a variety of ideas based on the types of questions people ask. I like to research articles people have written about the the niche on eZine articles and other article directories. If you have a genuine interest in a topic, there is almost always new tidbits and minutia to explore.