As you mentioned: “The trick is to get people on the list”. Then start communicating on a regular basis and hope to keep them on your list: “solidify customer relationships”!

Great post

Fred Lotgering’s last blog post..Affiliate Marketing – Love it

Yes, we need to stand out with our marketing, like offering coupons or something different that our competitors isn’t doing, and hopefully our customers will see that and think of us first.

Joel Osborne’s last blog post..Affiliatenaire – How to Promote Any Affiliate Program In 5 Easy Steps

The key though for your marketing is knowing your target market. Having a customer profile makes everything else easier and most do not.

Mike Paetzold’s last blog post..The REAL SECRET To Consistent Commission Checks

In all the years Teri & I were building web presences for SMBs, not one could grasp the power of operating an e-zine and assigning one person to handle it and their blog – even though both could be handled by one person in a couple of hours a week.

This is an important advantage, though, for any commissioned salespeople, though – if your company isn’t operating an effective blog/e-zine combination, take the task on your own shoulders and spend one night a week at it, or a bit of time each weekend as you prefer. In effect, you can draw from the pull any company advertising brings to build a solid list of your own customers – and a list you own can follow you to your next employer or your own business should you choose that route down the road!

Doug Champigny’s last blog post..The Easiest Affiliate Marketing Sales

Andre Arnett’s last blog post..Free PLR Giveaway 6- Time Is A Wasting

I think you hit the nail right on the head with the offer of some sort of ‘ethical bribe’ to entice people on to your list so that you can present them with opportunities that can help them out.

Going beyond the offers, you must provide them with useful content and gain their trust, and then you will begin to realize the power of a responsive list.

Keep up the good work.

Ron

Ron Barrett’s last blog post..A Super PLR Event – Like No Other – Brand New Info Products