Comments on: Marketing in a Recession – A plan for offline businesses http://microbusinessspecialist.com/blog/david-goes-online/marketing-in-a-recession-a-plan-for-offline-businesses/ Online Media Customer Acquisition Strategies for On and Off Line Businesses Thu, 22 Mar 2012 10:14:29 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Brett McEllhiney http://microbusinessspecialist.com/blog/david-goes-online/marketing-in-a-recession-a-plan-for-offline-businesses/comment-page-1/#comment-74 Brett McEllhiney Sat, 03 Jan 2009 07:28:31 +0000 http://microbusinessspecialist.com/?p=120#comment-74 It’s amazing just how many businesses aren’t using the resources at hand.

I know that most offline businesses either think that it is harder or more expensive than it really is. There are probably several who think that it just doesn’t work for the obvious reasons that you stated above.

Part of that problem comes from the fact that most people that create sites for businesses are programmers, not marketers. For a website to truly be successful there needs to be a marketer behind the scenes to decide WHAT needs to be done. It is the programmers job to decide HOW it needs to be done from a code perspective.

Maybe there is an untapped resource that some of us marketers could be making some additional money from.

Thanks for a great post,

Brett McEllhiney

Brett McEllhiney’s last blog post..I Hate Writing Articles – Isn’t There An Easier Way?

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]]> By: Doug Champigny http://microbusinessspecialist.com/blog/david-goes-online/marketing-in-a-recession-a-plan-for-offline-businesses/comment-page-1/#comment-72 Doug Champigny Fri, 02 Jan 2009 23:34:19 +0000 http://microbusinessspecialist.com/?p=120#comment-72 Great post, Earl – and you’re right: Offline companies, even some big ones, just don’t ‘get’ the Internet. Very few will dedicate an employee to write a blog or e-zine, even once a week. And not just those new to online marketing – we’ve taken companies to 6 and 7-figures a year online who STILL wouldn’t allocate the resources for regular updates – which is why these days Teri & I focus just on our own sites and businesses online!

All the best,

Doug Champigny.

Doug Champigny’s last blog post..Internet Marketing 2009 – Your Quick-Start Guide

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