Posted by enetwal on Nov 5, 2014
One of my newer clients wanted a short and sweet video they could post to their Google Plus page. We aimed it at a specific market, Roseville MN although they actually serve the entire Minneapolis St Paul Metropolitan area.
We used Animoto for the video, but swapped out the audio once we uploaded it to YouTube, due to YouTubes third party music concerns.
Here is the video:
Top Notch Sewer and Drain Cleaning has built its reputation by offering Top notch service. It responds promptly to clogged drains and toilets in homes as well as being equipped to deal with commercial and even industrial applications.
While their offices are located in Fridley, MN they have crews throughout the Twin Cities area and can respond promptly to any local needs anywhere in the area.
We chose to focus on Roseville to see if we would be able to get this video to rank for sewer and drain cleaning in Roseville. One challenge to that may well be the existence of Roseville, Ca and other “Roseville”s throughout the US.
Posted by enetwal on Jan 10, 2014
We just posted a new video for our newest client, Ability I.T. of Lakeville, MN
We hope to get it ranked on Google searches for the Keyword: Tech Support Minneapolis.
As of today January 10, 2014 there are no videos ranked for this term on the first 10 pages of Google, so this will be an interesting test of our tools and techniques.
Posted by enetwal on Oct 7, 2013
New Video Released by Minneapolis Locksmith
Fast Eddys Keys Express has released a new video called, Lockout Service Minneapolis Fast Eddys Keys Express 612-822-3773
I will be doing what I can to try to get this ranked on the first page of Google for a search in the Minneapolis area for the keyword, “Lockout Service.”
Posted by enetwal on Jul 26, 2013
One of my clients, Fast Eddy of Fast eddy’s Keys Express has made a new video. This time focusing on one aspect of his business, door security.
We have upgraded his approach with this video in a number of respects.
We have added a short but effect intro and exit, that he can use on all future videos. This will help better brand him, as well as provide an automatic call to action at the end of each video.
Fast Eddy wants prospective customers to call his, and thus that is exactly what we have added to the back end of the video.
Like many businesses, Eddy has multiple products. The most difficult to rank for on Google is his main keyword, Locksmith Minneapolis and/or Minneapolis Locksmith.
Working together, we have managed to get him listed both on organic search and most significantly in the Google Plus Local Pages 7 pack.
These are driving a lot of business to him on a daily basis.
But despite our ability to rank videos in a lot of other niches, for some reason we have been stymied in getting his earlier videos to rank for Locksmith Minneapolis and/or Minneapolis Locksmith.
So back to the drawing board.
In this newest video, I have added a couple of new ideas to assist in the ranking. Before uploading the video, I tagged it using MP3 Tag Software, which is a new trick I recently learned about.
This is in essence meta tag information on the video itself and includes our keyword in the title of the video itself, and in the tags associated with the video.
Also, I substituted my own captions for the automated captions Google’s voice recognition software came up with. The automated stuff has a long ways to go yet.
I also paid more attention to the tags I used on YouTube itself, making sure I listed my highest priority tags first.
These are new or newer steps I have not always done in the past.
I also used multiple annotations in this video, for some of the tags, specifically Minneapolis locksmith, maxi plate and super maxi plate, as well as a couple of additional annotations for effect.
My primary goal for this video is to get it to rank for Door hardware Minneapolis. Now most people who see it there are probably looking to buy hardware for do it yourself purposes. However, some may come to see Eddy as a possible resource. The good news for Eddy, is that it is likely that his video, once it is ranked is likely to stay ranked for months and years to come.
The secondary goal is to possibly rank for Locksmith Minneapolis, where we were unsuccessful in the past. Time will tell, whether the additional steps taken to rank this video will be enough to break through.
The ace in the hole, is that in addition to having this listed on his YouTube Channel, we have now started a YouTube Play List.
We will combine all of his current and future videos on this playlist. As time goes on, the play list itself can rank.
All of these efforts combined over time will lead to Fast Eddy’s Keys Express dominating the Google rankings for Minneapolis Locksmith.
One last comment. The video is what we call a “Talking Head Video.” For many businesses this is the easiest and also the most effective style of video.
One of the reasons it is so hard to rank for locksmith Minneapolis, is that their are tons of generic videos made by “lead Generation” sites that do not actually do locksmithing, but rather collect leads that they sell to locksmiths for a fee.
The talking head video in contrast shows a real person, and authenticity that converts into action a lot better, than animated videos that may be slicker, and or more engaging, but lack that essential element of being “real.”
[tags]locksmith minneapolis,fast eddy,video marketing, youtube marketing, google ranking, video ranking[/tags]
Posted by enetwal on May 3, 2013
My newest client is Bergo Environmental Services.
They offer Asbestos Abatement, Asbestos Surveys, Lead Paint Abatement, Mold Remediation and Fuel Oil Tank Removal Service in Minneapolis, MN and the West Suburban Communities of the city.
Our strategy to grow their business is to create a series of four videos targeted on these services and attempt to get the videos to rank for their specific keywords.
The first video is called: Gravity Octopus Furnace Removal Minneapolis – a sexy title don’t you think? Well maybe not, but I bet it works to attract just those people who Bergo hopes to serve.
The Second Video of the series is called Lead Paint Removal Minneapolis and it uses the same template and music as the first.
The third video in the series is called Mold Removal and Remediation Minneapolis. That way I was able to get both of the major keywords, Mold removal and mold remediation in the title.
The final video for today is on Fuel Oil Tank Removal. It is daringly called, Fuel Oil Tank Removal Minneapolis 952-920-8920.
Where or where do I come up with these cliff hanger titles? 🙂
You can watch it here:
While my titles may be boring, the results are actually pretty exciting. In the time it took me to create this post, at least one of the videos is already ranking on the first page of Google results for the title phrase.
Now I use a couple of addition secrets to get this done. but sometimes a good (of boring) title is all it takes. But not always. If there is a fair amount of competition in a given niche it will often take my entire kit bag of tricks and some time to get a video to rank.
If you would like to get some Youtube visibility for your business, contact me at enetwal @ gmail.com .
Posted by enetwal on Jan 13, 2013
This Tuesday Easy Video Suite will be released to the public, and I can’t wait.
This is the tool I have been waiting for, and if you are actively using video or anticipate doing so, you will want to check this bad boy out now.