Posted by enetwal on Jul 29, 2009
The money word matrix is the tidbit that caught my attention when I was first exposed to Niche Profit Classroom. The idea is actually quite simple, but elusive.
I probably can’t explain it any simpler than Adam and Alen do on their video which you can access by signing up at this link: http://www.cli.gs/nWUZJm
They will show you how to do it yourself without buying anything. I did it that way for a couple of days, and then grabbed my membership the last day before they closed their $1 dollar offer the last time they made it some months ago.
In it’s simplist form, the money word matrix identifies niche relevant keywords which people actually search on for which there is relatively little competition.
By relatively little, I mean less than 20,000 competing sites for keywords which have at least a thousasand monthly searches, and less than 10,000 competitors for sites with less than 1000 monthly searches.
To the uninitiated this may not seem like a big deal. But in internet terms less than 20,000 competitors is almost nothing. And while 1000 searchers isn’t exactly a tidal wave in internet terms, it is a nice steady flow averaging at one an hour or thereabouts.
Now the real secret is in how these money matrix keywords are put to use. Because in almost any niche, especially popular ones, you can generally find a half dozen or more of these searched for but under serviced keywords.
A lot of other people who use these terms are probably not optimizing their sites for them. They are more likely people who have lists of thousands of keywords, who are optimizing for terms that get tens of thousands of searches a month.
The money matrix philosophy is different. You pick a handful of these lower demand keywords and optimize pages on your blog or website for these specific terms.
The net result is that you will tend to be able to rank high on each of them, particularly if you follow the niche profit classroom training on how to do so.
When your site starts to rank high for first one and then another of these money matrix keywords, you start getting additional Google Juice, because you site starts getting recognized by google as being an authority site for these lesser searched for keywords.
Once you are established at this level, you can then start introducing more competitive keywords and actually sneak up on the marker leaders from underneath.
That turns out not to be necesary, as you start ranking for a half dozen keywords drawing a thousand visitors a month and frankly it adds up quickly.
Its a powerful approach but only a small piece of the Niche Profit Classroom.
Do yourself a favor and check it out now. And grab the $1 free offer.
Posted by enetwal on Apr 16, 2009
In recent posts, I’ve discussed how I took a limited edition Private Label Rights package I bought from Doug Champigny on how to use essential oils in aromatherapy and turned it into a blog site using the Niche Profits Classroom technique. I have been adding an article a day to the article directories in support of that site and have begun to get a trickle of traffic. It will probably take a few weeks and another dozen and a half articles to really get the traffic rolling full bore, which is just fine. If it were easy, everybody would be doing it.
The key to my article marketing has been the keywords I’ve selected using the Money Word Matrix software that’s included in the Niche Profits Classroom membership. There are natural keywords that most web sites dealing with Aromatherpy naturally use, such as “aromatherapy.” The problem with such keywords is that while a lot of people will click on them, there are 10 gazillion web sites competing for the word. The odds of my fighting the way to the top are pretty slim. On the other hand there are many long tail keywords like, “healthy products biomagnetic aromatherapy oils” for which only a handful of sites appear, but next to no one searches for. While some people swear by long tail keywords, a lot of them are at best, long shots.
The Money Word Matrix, quickly sorts through the maze and identifies keywords where I have a fighting chance to rank over time. These are the keywords I slip into my rewrites of the PLR material I buy and put on my site. I then use these same keywords as titles or main headings in the articles I write and put up on the article directories. By linking back to an article on my site with the same keywords, I get good Google juice for a keyword in moderate demand and for which relatively few people are fighting.
Today, for example I wrote an article on making essential oils. Making Essential oils is an excellent keyword because well over 1000 people search for that term every month and less than 5000 sites show up in a Yahoo search for the term. Now 5000 is still 5000 and it will take me a while to get to the top of that list, but there were 13 other keywords that dealt with distilling aroma therapy essential oils. And while I didn’t stuff them all into today’s article, I will use them over the next week. All pointing back to this one article on my site on the distillation of essential oils. Since it’s an internal page, Google will be all the happier to consider my site to be worthwhile.
As I work my way through the 3 and half pages of keywords, I identified using the Money Word Matrix tool I will write other articles that will point to other pages on my site. Eventually, this consistent action will compound and I will begin to rank on many different words. As this happens, I will begin to go after some the the high traffic words and when I do, I will have a lot more success, as Google will already be seeing my site as a high ranker on so many related terms.
Now as I previously explained in an earlier post, it took me almost a week to build my first site, and it’s now time to start another one.
Just my luck, Doug Champigny has released another PLR package and it is right up my alley. This one is on Chinese Herbal Medicine. So I grabbed it, and will be doing the same thing all over again. (If you hurry, you might still be able to get one yourself, but as of this writing less than 50 remain.)
Now the Niche Profits Classroom approach is not the only way to do this. I think it’s the best game in town, but if you want to, you can do a similar blog or web site on your own. The nioche profit classroom is under $50 a month though, so if you can afford it, I would encourage you to do so. The Chinese Herbal Medicine package is one time investment of just $27 and includes a well written 40 page ebook and two sets of graphics and ten articles. In addition to the articles, there are 10 audio files, one for each article that you can add to your site as podcasts. This little pod cast trick is another great way to get Google’s attention, by the way.
Once I get both sites up and producing traffic, I bet I will be able to cross sell products from one site to the other. Building an online business, isn’t about getting rich overnight. It’s about building sites that serve people interests. That takes time and effort. While my Armotherapy site was built on the PLR package I bought, I have since done some additional research, and bought a few additional suppemental PLR articles, (no where as well written, but cheap and with some different angles.) As time goes on, I will learn more and add more to the site. The advanatge of a PLR Product like the ones Doug puts together is that you have the specific gravity to put up a credible intial site and have a product to sell.
As time goes on you can build upon it and develop it into a significant site. That will be a lot easier to do, when you have traffic already flowing to it.
If you have any questions about what I am doing with these sites, how I am using the PLR or the Niche Profits Classroom, let me know.
The lessons I am learning here apply to mainstreet business. So if you are one of my brick and mortar clients or home staging friends, pay attention. The name of the game is marketing. And in today’s world while the product and circumstances may vary, many of the tools and strategies are the same or at least similar.
Posted by enetwal on Apr 7, 2009
I’ve finished creating my first Niche Profits Classroom Blog Site. It’s called Aromatherapy Scents.
It took me about four days to complete, which is a lot longer than the Adam and Alen say it should, but I am an expert and finding every possible way to screw things up, and I did.
That said, I was very happy with the step by step videos that are part of the Niche Profit Press segment of their membership site. Virtually every step of the way is spelled out in detail. And even though I was able to mess up, I was also able to figure out what I did wrong by playing back the individual videos.
One of the things I like about their approach is that they have a lot of very short videos to cover each step. These are sometimes a minute or less sometimes as long as 5 or 6 minutes. That means you don’t have to sit through a 30 minute video to see the detail you missed at minute 25.
The other thing to say about the Niche Profit Press setup is that there are a lot of steps involved. You could do this yourself if you have a lot of experience with WordPress. But for those of use with from little to moderate skill with wordpress, the step by step process is the way to go.
Now some of my problems were due to dumb mistakes on my part. For example, I misspelled my url and then couldn’t figure out why it wasn’t showing up when I set the DNS to the new web hosting service I am using. And a couple of times, I sped ahead thinking I knew what I was doing only to be disproven in short order.
The other end of it is that Adam and Alen teach a way to outsource all your research and writing. I’m still at the do it myself stages. And that is the second half of what I want to share with you today.
Some of you are aware that I was promoting a PLR package last week for aromatherapy. And yes, I bought it myself. The package contained an 11 chapter, 50 page ebook and 10 additional articles. It was by and large pretty well written and contained a lot of worthwhile information. From my perspective it was like buying a research paper on the topic, only I also had the additional rights to use it as my own.
But I didn’t use it out of the box. First I rewrote the various articles that came with the package. Initially this was to be sure it wouldn’t be seen as duplicate content by Google.
But what was more interesting was rewriting it a second time to fit into each of the articles keywords that I discovered using the Niche Profits Classroom’s Money Word Matrix.
The Money Word Matrix is what first got me interested in the Niche Profit Classroom. Rather than just finding highly searched for keywords, the money word matrix seeks keywords that are actively searched for but for which relatively few resulting sites exist. In other words, keywords that I could have a real shot at getting top rankings on relatively soon.
Access to the software is part of the Niche profits membership and is well worth it on its own. It still took some time to figure out the best such keywords to use for each of the ten articles. But once I found them, I went back to the article text and worked them into the articles.
Now in addition to the articles and the eBook, I needed to come up with a 10 lesson e-Course. To do that I went to the eBook, and in essence pulled a summary lesson from each chapter, being careful to not give everything away in the course. So once again the PLR was more of a research document from which I wrote my own articles. I mention this again, because I sense that some people new to the concept of PLR see it as plagiarism. In fact, private label rights are a well established and inherently ethical approach to publishing information.
And now that I have my site up, I have been writing articles, one a day focusing again on each of the articles one by one on the blog. Again each of the articles I write will be focused on the keywords used in each of the articles on the blog and will be directed not to the home page alone but to the interior pages of the site. Since I first acquired the PLR rights and worked on the article, my wife brought forth an alternative health tome she picked up at a garage sale and I am now supplementing the PLR material with information from another source.
I have no doubt that this concept and approach will eventually raise my new post on Aromatherapy to a top ranking on Google in the next few months. I am confident my e-course will generate a list of people interested in aromatherapy whether they buy my eBook or not. And I am also confident that many will buy the ebook, and some will also buy aromatherapy candles, lamps, dispensers and other paraphernalia over time.
I’ve written in length about this today, to demonstrate one way of effectively using PLR material and to encourage you to give serious thought to joining Niche Profits Classroom. For under $50 a month, it is well worth the investment.
I intend to resurrect some past PLR purchases of mine and run them through the Niche Profit Classroom process and I will be watching for other niche PLR products I can use in the future. This won’t keep me from pursuing my other Micro Business Specialist consulting efforts, but hey once once of these little blogs are set up and fully launched, they will generate income for a long time. I think I could soon pop one of these out in less than a day. Since its April already, I can imaging having 25-35 of these by the end of the year. That could make my year.