iSocial Academy Preparing to Launch

Here’s a ground floor opportunity for those who may be looking for a game plan to turn social media into a paying proposition.

Austin Walsh, is preparing to open the iSocial Academy next month and is lining up affiliates as I write this. If you are looking for a continuity program that sends you monthly checks this may be just what you are looking for.

The entire social marketing world is growing so rapidly, it’s difficult to keep up. I don’t know about you, but I belong to more social networks than I can shake a stick at, many of which I frankly don’t fully understand. And while I have made a serious effort to learn how to use YouTube, Facebook and Twitter, my skills on many of the others is pretty limited.

Now my guess is that what I consider the big three above will be the primary emphasis of this new iSocial Academy, I understand that they will be teaching a broader use of Social Media.

More importantly, they will be focusing on some power tools and approaches that are designed to leverage the media in less time and for greater benefit.

I mention all this today, because you may want to get involved as an affiliate. This is a two tier system, so I am interested in finding a group of sub affiliates to work the program with me.

One of the promised features of the affiliate program is a series of ongoing training seminars for affiliates. I like that. It’s one thing to teach and talk about affiliate marketing in the abstract. It’s much more productive to learn by doing.

Since this is a course on social media, it’s safe to say that the size of your list is not the key criteria for success. So even if you have a little – or no list – if you are willing to take action and make things happen for yourself, I encourage you to sign up and make this your project for September.

There is an affiliate training session set for next Tuesday August 31.
Sign up today, and plan on attending.

[tags]isocial academy, i social academy, social network marketing, iHit 17, [/tags]

Promoting Facebook Advertising Ebook, Virally

The folks on my mailing list have all recently received a free report on how to succeed with Facebook Ads. Now, I try to get as much of my traffic for free as possible so I have only briefly experimented with Facebook ads myself. It’s clear to me though, that there’s bound to be some early adapter advantage to getting into Facebook ads today.

While similar to advertising with Google, there are multiple differences in rules and attitude that can be confusing and frustrating. Once learned, it’s a smooth operating machine that can offer exceptional opportunities to the entrepreneur willing to dig gold in what amounts to still virgin territory.

But the word is getting out there, so as always, the big profits will be made by those who spring into action, rather than waiting for the reviews of what happened.

To get your free copy go to http://bit.ly/aVyJd4

But the reason I mention it is to not only make sure you get your copy, but to discuss the viral nature of the gift itself.

You see, I formatted it and used James Grandstaff’s Viral PDF Generator.

When you download your copy of the free social media eBook I offered above you will discover that I have also given you free giveaway and resale rights to the eBook.  Since it’s well written and timely, it’s my hope you will do just that and profit in the doing.

There are of course affiliate links in the reports, and should you or anyone you send it to, decide to buy, I will get a commission. That makes my day rounder.

I’ve also set it up so you can get those commissions yourself.  For a small fee you can get the report re-branded with your affiliate links in about 10 minutes.  The rebrander itself is pretty slick.

Once rebranded, you can give it away yourself on Giveaways, use it as a bonus, or a gift to your existing list, or profitably sell it as a stand alone eBook or as part of a package.    Once launched, a viral product like this can propagate for a long time, bringing you sales far into the future.

If you own rights to your own eBook or other reports, the viral approach offered into a viral product may be worth serious consideration.  Instead of sitting on the hard drive and maybe selling once in a blue moon. Make it Free, Give it away, but give it viral wings to fly with.

I am experimenting with this facebook ad book, but am considering selling rebranding rights to my two popular ebooks.  So keep lookout for more info on that at a later date.

You should take a look at the Viral PDF generator. I can see how it can play a big role in my future plans.  I bet you could see it doing some great things for you as well.  But to do so, you need to click on the banner above and spend a few minutes reviewing the offer.  The exponential power of this viral tool is limitless in its potential.

To get more info grab Jim’s free report by clicking on one of the banners.  Then listen to Jim’s proposition.  It’s a good one.  Particularly valuable to anyone with rights to some dormant ebooks reports rusting on their hardrives.

Click on either banner, grab Jim’s free offer, and then take a moment to check out the Viral PDF Generator.    The free info provided is worthwhile even if you decide not to go the viral route.

[tags]viral pdf generator, James Grandstaff, rebranding, rebrander, viral marketing, Facebook ads, facebook advertising[/tags]

Learning How to “Make My Own Product”

Most internet marketers start out by promoting other peoples products, which is fine but almost everyone who is a success online recognizes that ultimately you need to make your own products.

However, for most people, creating content such as writing E-books, designing E-covers or writing sales letters is a nightmare.

There is a way around the problem.  You can always hire someone else to do the work.  Now this is a real option for many, but if you are pursuing internet marketing because of a cash deficiency in the rest of your life, this option becomes less real.  You still need to develop your own products, but rather than create your own or hire a ghost writer to do it for you, you are going to invest a much smaller fee and acquire private label rights material.

It’s the same as buying a ghost writers work after they have finished rather than before.  The best part is that because the ghost writer is sharing the finished work with a number of people they can sell a license to use it to you and a small group of other people at a fraction of what it would cost to do it solely for you.

Once you have the rights to the ghost writer’s manuscript, audio file or video, you are free to edit the content any way you want.  That allows you to do as little or as much as you wish to personalize the product.  In either case, you can put your name on the product as the author.

If I have pretty much left the product as is, I tend to use the term, “Presented By:” rather than claiming authorship, although I could.

As a general rule, its a good idea to change the front page graphics, but again there is no law that says you must.  Typically, I spend a fair amount of time re-editing the manuscripts to make the flow of words more similar to my natural voice. But again this is not required.  It helps a lot though if the ghost written content is of good quality to start with.

Unfortunately, not all PLR is created equal. You have to identify and follow one or more trusted resources who won’t sell you junk.  Thankfully there are quite a few quality resources out there.

One of the “Good Guys” that I recommend is Khai Ng’s PLR.   One thing I like about Khai is that he focuses on lucrative, money generating niches like self improvement and personal development.  These are evergreen niches.  The products you create using his PLR will last you for years.

Khai’s products are written in good American English and are in demand by big names such as David Cavanagh, Jeremy Gislason, Simon Hodgkinson, Edmund Loh, Ian Del Carmen, John Delavera and many more.

He is currently running a huge promotion in which you can pick up a raft of highly desirable titles for a fraction of the normal cost.

Go here for more information on Khai’s offer:  Khai Ng PLR

In future posts, I will mention a few other “better” PLR resources.   I recommend you try Khai and a few others over the coming few months.

Eventually you will identify a small cadre of PLR providers you can trust and count on.  Once you do, it will be a simple matter to focus on the mechanics of bring the product to market rather than sweating over grammar and punctuation.

[tags]Khai Ng, PLR, Private Label Rights, product creation, make my own product, make your own products[/tags]

Email Autoresponders

In my last post, I discussed three different options for an auto-responder.  In terms of overall value its hard to beat the Ultimate Marketing Centers package which offers not only an professional Auto-responder, but also unlimited web hosting, an affiliate management program and more, for less that the big guys charge for just one of these must have  services.

I suggest you check out UMC the Ultimate Marketing Center.

Today, I have a couple of other Blog Comments on Auto-responders as well a Twitter Tweet and a few YouTube videos.  I hope you enjoy.

An Autoresponder Service Can Really Improve Your Business – Find

How often have you ever bought a product online the first time you saw it? Would you rather spend a little time learning more about products before you buy.

Publish Date: 06/16/2010 7:53

http://worldinternetsummitspeakers.com/blog/3513/an-autoresponder-service-can-really-improve-your-business-a-find-out-how/


Tricks9 » How to write compelling autoresponder messages that

An autoresponder can send emails but the essence is that those emails get read and acted upon by the recipients. There is less benefit to a business if emails that get sent at the cost of bandwidth, just get deleted because they fail to …

Publish Date: 06/16/2010 1:19

http://tricks9.info/2010/how-to-write-compelling-autoresponder-messages-that-recipientswill-love-to-read/

Some Twitter Traffic on Autoresponders

New Blog Post: Techniques About Your Autoresponder And Lead Capture Page That No One Wants You To Recognize http://bit.ly/8X70Ib

By autoblogWiz18 at 06/16/2010 16:17

YouTube Videos About Auto-Responders

Make Money With Autoresponders

www.offlinegold.com Is it possible to make $500 in under 24 hours without a website using an email autoresponder. You’ll be amazed how simple it is for you to start making money now with email autoresponders just by selling your services to businesse…

How To Personalize Your Email Autoresponder With Your Photo

MeetPabloGonzalez.com Here’s a cool trick on how to personalize your e-mail autoresponder with your photo. I can’t take full credit for this nifty little trick. Mr. Aaron Rashkin, industry leader and top producer, is responsible for sharing this idea…

How to add an optin auto-responder to your Facebook Fan Page

learnaniche.com Adding an icontact email optin auto-responder (or any email html capture form) few easy steps for Facebook.

[tags]Email Autoresponders, autoresponders, autoresponder, email marketing[/tags]

Are you in Business without an Auto Responder?

If you are in business and online you need to have an auto-responder. If you are in business and don’t have a web page or any web presence at all, you likely still need to have an auto-responder.

If you had to choose between having a web site and and auto-responder but not both, I think you would be wiser to choose the auto-responder over the web presence.

Why?

Because an auto-responder allows you to develop a relationship with your customers and prospects.

This is especially important in long term sales processes that take weeks or months to complete. It is also important in retail transactions where the customer is in and out. Particularly if you want to develop repeat business.

A restaurant, grocery store, dentist, nail technician or any other business that wants to keep in touch with their customers should be investing in an auto responder. The goal is to follow up with prospects who happen across your web site and are not yet ready to buy, or to keep in touch with existing customers to encourage them to return more often and to increase their purchases when they visit.

For retail businesses, who do not rely on a web site to communicate with their customers, the secret is to put an offer on the sales slip or cash register receipt.

Offer a coupon, or other freebie for people signing up for your message service. Then stock your auto-responder with a series of evergreen messages to drip on them at a proper interval to keep in touch.

Many businesses plan on doing some sort of customer follow-up on a routine basis, but this good intention plan often gets sacrificed to more urgent endeavors. That’s where the preprogramed value of a series of auto-responder messages shines. The messages will go out as scheduled and you don’t need to do anything special once it’s set up.

You can though periodically send a broadcast message to announce special sales, send holiday greetings and similar messages as well.

The combination helps to make the routine messages appear more personal and timely.

In my opinion the premier auto-responder company has been Aweber for many years, however as they have grown I fear they have also raised their rates and shown some growing pains. They are however easy to use, have great staff support (most of the time) and a lot of neat features. While I’ve become less ardent in my support, they are still a top flight company and worthy of consideration if you are looking for an Auto-Responder company.

There are two other choices I could and do recommend however. If you do not already have a hosting company I would suggest you check out UMC the Ultimate Marketing Center. For a low monthly fee you get not only an auto-responder company but also web hosting and many other services such as an affiliate management service. This would be my top recommendation for people in the internet marketing arena. Your get unlimited web hosting on their c-panel run system plus the auto-responder. It’s not as fully featured as the Aweber platform, but darn close.

It took me a bit of time to figure out their system and I would rate the Aweber system a tiche more user friendly, but with a little bit of effort you can master their system in no time, and save a bundle over having both a hosting account and an autoresponder fee to pay every month.

If you have web hosting already, and just want an auto-responder and want to beat aweber’s higher prices I recommend Traffic Wave. They have a $17.95 price point that stays at $17.95 no matter how large your list grows. That may not seem important when you are starting out, but it will in time as our list grows. What’s also worth checking out is that they appear willing to allow you to import names from other lists. I haven’t actually done this myself, so I haven’t checked out all the details, but this would be a huge relief if you were to decide to move from one auto-responder to another.

I actually use all three of the above services. Which is good and bad. Good in that I am diversified against the occasional glitches that affect everyone. And good in that I use them for different purposes and it helps me keep some things separate. Bad in that I sometimes have to loads the same message in multiple places when I am doing a broadcast I would like to go to everyone.

[tags]autoresponder,autoresponders, auto-responder, aweber, ultimate marketing center, trafficwave, traffic wave[/tags]

Yearlings Interview: Singing Steve Bermann

Today I had the pleasure to interview Singing Steve Bermann of Las Vegas, Nevada.  While what happens in Las Vegas Stays in Las Vegas, Steve let a few secrets slip out. Listen below to the interview.

You can listen to past shows here:

Roy Fielding

Michael O’Reilly

Fred Lotgering

Gaj Subudhi

[tags]Singing Steve Bermann, Steve Bermann, Information overload, Mentors, safe swaps, internet marketing swaps, yearlings [/tags]

Yearling Interview with Saj Subudhi

Last Tuesday I had another of my ongoing Yearling interviews on Blog Talk Radio. Been caught up with some extraneous issues and did not get a chance to post the interview here till now.  I promised to post Gaj’s web site here: So here it is:  www.superstarsmarketing.com/ibmb

Next Tuesday I will be interviewing Sing Steve Bermann at Noon EDT on Blog Talk Radio. Join us if you can.

Roy Fielding’s Blog Talk Radio Yearlings Interview

Well, I finally got the bugs worked out and the Premier of my new series called Yearlings is up and recorded on Blog Talk Radio.  You can click on the player below and hear my half hour with Roy Fielding or Tyngsboro, Mass.

The player is down below if want to pause it while you are reading.

Roy has been online since 2001 and is making a living with a list of just 7300 unique people.  During the conversation, we discussed Squeeze pages, followup emails,where Roy generates the majority of his sales and a variety of other aspects of internet marketing.

The next blog talk radio broadcast will be next Tuesday at Noon EDT. Go to BlogTalkRadio.com and search for “Yearlings.”

The goal of this show is to discuss the issues facing beginning and intermediate internet marketers about the realities of making money online. Despite  eBook Promotional hype to the contrary, it takes time and effort, particularly if you are taking the boot strap route to success.

By sharing the practical advice of those who have made it to the first step and beyond, I hope to help illuminate some of the realities to those who are following in the footsteps of today’s emerging internet marketing leaders.

I would appreciate you comments and suggestions for future shows. Are there any questions or topics you would like me to ask future guests?

[tags]yearlings, blog talk radio, Micro Business Specialist, Roy Fielding, Earl Netwal, Internet marketing, internet marketing interviews, [/tags]

Reaping the Wealth of the Public Domain

We have inherited the wisdom passed down through the ages.  And much of that knowledge is relevant today.  Within the United States, material published prior to 1923 is generally considered to be in the “public domain.”  Or in essence public knowledge which you may use any way you want.  You may even reuse it word for word and claim authorship. Even though the Bible is certainly in the “Public Domain,”  I wouldn’t suggest that you claim authorship.

There may be veins of gold worth exploring in any number of niches.  Listen to the video I cut for more info including a good free resource you will want to know about.

[tags]product creation, public domain, information product creation, Earl Netwal, Micro Business Specialist, Internet Marketing Intensive, [/tags]

Blog Talk Radio Premier – not so good

Yep it happened.  The first scheduled Yearlings broadcast occurred as scheduled today, but with a few mishaps including the loss of most of the recording.  So we will do a retake Thursday at Noon Minneapolis time.

I fully intend to continue the series for 13 weeks every Tuesday at Noon EDT, even if I have to prerecord and/or rerecord some.

My guest today was and will be Roy Fielding from Tyngsboro, Mass.  We discussed his current list of 7300 unique players and changes he has seen over almost a decade.  It was a shame to have lost the bulk of our conversation today. I think you would have found it interesting. But it will be an even better conversation the second time around so join us if you can.

You are invited to submit your name as a potential future quest, we have spots open.  To be considered, you should have an established list of at least 1500 to 10K .  The first step is to fill out a short survey: http://www.surveymonkey.com/s/SGT9JN9.

Product Creation Videos  Hiatus

I may need to take a break on the Product Creation Video, my trusty old Dell has a full hard drive after almost 7 years, and several efforts to cull disk space I may be getting down to the nitty gritty. Anyway in an effort to find space I appear to have erased a file I need for my flip camera, but I am now lusting for a KodaK zi8, what I really want is that external mike to improve sound quality. I may need to wait for the tax refund to resume the series as a result.

I haven’t given up on finding a fix for the flip, just haven’t had time to focus on it with Easter and the Blog Talk Radio taking precedence.

How to be an “Expert”

One of the biggest obstacles for many people, that keeps them from creating their own information products to give away or sell online is the feeling that they are not “expert” enough to share information.

This is a misunderstanding, but common, so in the video below, I describe how one might go about creating an eBook from scratch in a brand new niche that you know nothing about and then spend a little time clarifying what an expert is.

[tags]Product creation, information product creations, internet marketing, Earl Netwal, Micro Business Specialist, Internet marketing intensive, Expert, what is an expert [/tags]

Product Creation Criteria Part 2 of 2

In the last post in this series on product creation I share the first three of six product creation criteria. They were Demand, Price and Title. In today’s video I discuss the remaining three criteria, content, format and affiliate links.

In out next video we will begin discussing 7 different ways to create content. As you will see, you won’t necessarily need to be an accomplished writer nor do you need to be an expert in your niche – at least not yet. And you will still be able to generate a quality product that will make you customers happy.

[tags]product creation, internet marketing, internet marketing intensive, product creation criteria[/tags]

Product Creation Criteria

There are six key criteria that you need to keep in mind when contemplating creating a product for sale on the internet.  These are Demand, price, title, contents, format and affiliate links. I explain the first three of the six in the video below.

In the next video in this series I will discuss content, format and affiliate links. This series is based on the material in the Product Creation module of my 8 module program called Internet Marketing Intensive. To learn more about it click on the advert at the top right of this page under the blue Twitter Bird.

[tags]product creation, product creation criteria, Pricing products, Demand considerations, Title considerations, [/tags]

Need Help Getting Your Online Marketing Booming?

Do you need help getting your online marketing off the ground?

If you do, I would like to help, but first things first, I need to get a better handle on where you are currently in terms of your existing computer skills and also in terms of your existing marketing plan.

If you haven’t mastered some of the basics, I may want to send you to a program Marlon Sanders has put together called, How to Make Your Computer Do What You Want It To — The Ultimate Beginners Guide.”

It is designed to help computer beginners or relative novices get the basics down fast. It’s a paid program but well worth the investment if you are not “up to speed” in basic computer skills like

How To Download exe’s, pictures, programs, PDF’s and MP3 files:

How to use Email, attached files, and understand email terms:

How to use Windows Explorer:

How to cut, copy and paste, drag and drop, open multiple windows and use your program files:

How to use FTP Programs to put up your own web site:

How to take the mystery and frustration out of using Windows: Your Windows Desktop — Windows System Tray — The Taskbar —

How to correctly save files.

And more…

The above are prerequisites for anyone who wants to maximize the potential of their computer. Many programs will assume you know all of these things.  If you don’t you will not be able to take advantage of the training I or anyone else has to offer you.

Now don’t feel bad if you are less than certain in any of these area’s. You would be surprised at how many people are in the same boat.  But it is time that you do something about it.  This is the first baby step.

The next basic level is the second baby step. You will need to learn about web hosting, cpanel and setting up auto responders.  I will discuss these and some possible resources in my next posting here.

In the meanwhile, if you are less than 100% on any of the above topics be sure to invest some time and effort in learning them.  Marlon’s program, How to Make Your Computer Do What You Want It To — The Ultimate Beginners Guide.” will give you the essential solid foundation you need.

In the meanwhile, I welcome emails to enetwal@gmail.com on any other questions you may have of a beginner or advanced nature.

[tags]online marketing, computer basics, how to use computer, internet marketing basics, newbie computer course[/tags]

An Anatomy of a Speech

I just created a new report to give away on my newest blog on Public Speaking.  It’s called An Anatomy of a Speech.

In it I provide some solid tips on how to go about writing a speech or business presentation.  To help promote it I also created a new Flip camera video which  is below.

I’ve recently become quite aware of the need to keep these videos short. This one is well under two minutes. I like my little Flip camera, even though it doesn’t like my “Es’s”

Some day I will upgrade, but for now it’s adequate. (at least I hope it is.)

Go to Top Public Speaking Tips to get your copy.

How to Choose Your Marketing Model and Avoid Chasing Rabbits, Dead Ends and False Rainbows

The Following Article is from Marlin Sanders and is used with permission. In the article he promotes his recent release the Writer’s Secret. I recommend this to you, if your meet the criteria Marlin explains in the article below.

—-

If you were to look at the inbox on my email account, you’d see a zillion billion emails from marketers telling you all the things you need to buy to succeed online.

Whew!

You can’t buy all of ’em, read all of ’em or do all of ’em.

What a pickle you have yourself in now!  What do you do?

I just keep teaching and preaching the road less taken.  Here’s how to avoid dead ends and stay on the straight and narrow path to online success by focusing on the ONE thing you must do.

Know what model you’re following

There are different models for making coin online.

1.  The affiliate model

You promote affiliate programs by getting organic search engine ranking or buying pay-per-click or other types of ads.

If you DO use affiliate marketing, make SURE you’re building your own list BEFORE you promote affiliate products. Your list is absolutely key.

— Article marketing is an organic seo (search engine
optimization) play. This is what MOST people do who are on the affiliate model.

Article marketing DOES work. But it’s much better if you drive your clicks to what we call an email capture or name squeeze page. That way you can get people on your email list and follow up.

Just understand that if you’re doing article marketing, it’s a play to get traffic from the search engines and also the article directories you submit to.

The downside of the affiliate model is you’re doing the hard work of getting new customer and putting them into someone else’s funnel. The hardest thing you will EVER do is get a new customer.

So as an affiliate, you typically do the HARD part and often make only a 1-time commission for this while the OTHER person, the merchant, sells product after product to that new customer and pays you nada.

Now, I have an affiliate program. But we pay on many back-end or follow up sales and not just the initial sale.

But would you rather be at the top or the bottom of the food chain? I advocate being at the top where others are YOUR affiliates.

Understand that a lot of people who advocate the affiliate model use that approach as a trojan horse to recruit affiliates for THEIR products.

Nothing wrong with the affiliate model to start with. But become a producer and promoter as soon as you can.

— Buying ads

Anything that focuses on pay-per-click (ppc) or other methods of buy advertising is usually an affiliate model.

2. The Web 2.0

For the most part, all the talk you hear about web 2.0 translates into getting higher rankings in Google or the search engines. So it’s an organic seo play.

Web 2.0 sounds like it’s some new beast. For the most part, it’s a way to get inbound links to your web sites with higher authority and trust. There’s also the possibility of getting traffic from the web 2.0 sites themselves.

You’re still either promoting your own products or someone elses as an affiliate. And if it’s the latter, you’re doing the hard part of getting new customers and putting them into someone else’s funnel who will THEN suck out the lifetime value (that is, a whole bunch of other sales in a compressed time frame) and pay you zilch on those sales.

I try to play fair by paying backend commissions to my affiliates.

3. The CPA model

CPA (cost per action) is an affiliate model where you typically get paid per action like lead generated vs. per sale.

You’re STILL promoting someone else’s product vs. your own.

The challenge with the CPA model is you typically aren’t building a list that has clear cut needs you can sell to over and over.

What you ARE doing is putting people into someone else’s recurring billing system. MOST CPA offers are built on recurring billing. With Visa’s new crackdown, that will likely change.

There’s nothing wrong with this model. But I prefer an evergreen model where I build customer equity. In other words, I build a list of loyal customers with common needs and desires who buy from me over and over again.

4. The organic seo model

This concept dominates a lot of the affiliate models and a lot of online marketing talk.

I actually enjoy learning about this model and have a filipina working on it (I hired her using the gameplan at outsourceplan.com).

Anyway, the downside of this model is it’s SLOW to get those rankings and requires skill and know how. And the big thing is, you’re subject to Google slaps, whims and algo changes.

Google can change HOW it ranks sites and overnight your income can be zapped. OF course, there ARE other search engines and you can lower your risk by spending part of your time focusing on those also.

I think seo has a place if you outsource it properly. But I think it’s risky to build your whole business on it.

One of the problems in learning how to do organic seo is there are so many theories about what works and doesn’t.

The main game here is to get inbound links to your website. But Google changes their mind about what types of links are acceptable and what aren’t.

So you have to always stay on top of the game. And there is a ton of conflicting information. I’ve invested a lot of time and money just boiling the topic down to some evergreen things you can do that aren’t likely to get zapped by Google.

The other problem with this model is that the amount of competition for keywords KEEPS increasing! More and more people keep looking for low competition keywords.

So the competition for low competition keywords keeps increasing and you have to work harder to maintain rankings for those “easy” keywords.

This is OK. It’s all a game. And with proper effort and outsourcing it’s doable. I wouldn’t base my entire business on it because of the risks involved.

The MAIN thing to know here is when you see people tout all these huge numbers from an organic seo model, you can BET there’s a whole lot of something going on in the background. And probably quite a bit more than they let on about.

5. The PPC model

My friends Joel Peterson and Kirt Christensen totally rock at this.

PPC is good if you can watch your numbers very closely.
You’re spending money so you have to really stay on top of it.

The risks are similar to organic seo. Google likes to change the rules as soon as most people figure out WHAT those rules are!

Which isn’t all bad. It weeds out the competition.

You should know that a LOT of the gigantic numbers printed in sales letters for products about ppc are from selling things that are very broad market like ringtones.

If the product being promoted isn’t revealed in the ad, this should be a clue.

You’ll ALSO find out that a lot of the big success stories involve products that are either recurring billing or very large ticket like $3,000. If you can get people on a webinar and sell something for $3,000, by all means DO IT!

I’ve never concentrated on verbal selling enough to do that. I don’t like doing it. It’s not my cup of tea. Just understand that anytime you see really large numbers tossed around, what is actually DONE to make those numbers usually isn’t revealed.

Which is my beef with some of the products sold on the topic.  If you don’t show me HOW to do what YOU do but CLAIM you do, then you didn’t play fair.

Is the method fully disclosed? From what I see, a lot of the ppc stuff never reveals HOW the numbers in the sales letter were actually generated.

PPC is a pretty complex Game.  Still, if you focus on it, you can do well.

I don’t like having my future depend on the whims of Google.  Yuk!
I also don’t like watching numbers that closely.

But if you’re willing to spend 25 g’s in a month to bring in 100 g’s, you CAN do it via ppc.

If you DO PPC, you’ll probably need automation tools like the one Joel Peterson showed on the webinar I did with him the other day.

Very cool tool.  I also like buying banner ads as Joel does because there’s a lot less risk of a Google slap than with search.

I’m EXPLORING doing ppc with this software.  I need to see if I can get a process worked up that my oursourcer can use.  I don’t do this kind of thing myself but don’t mind outsourcing it.

6.  The Writer’s Secret model

The Writer’s Secret is about producing and promoting your OWN products.

And it’s about getting traffic via your OWN affiliate program, which is hands down the best source of traffic in many niches.

Here are a few advantages of the model:

a.  Full disclosure

There isn’t some deep dark secret you have to join a high-end coaching program to discover.

b.  It’s simple, logical and practical

I’m NOT saying anyone can do it.  I AM saying it’s pretty darned logical and practical.  And it’s reasonable to think someone who works at it can do it.

c.  It’s evergreen

Nothing about it that’s going to “stop working” or “get slapped” tomorrow.

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How To Choose Your Model
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1.  Know what you ARE and are NOT good at

If you’re good at spreadsheets and detailed work, ppc is a great choice  for you.

If you’re good at routine, sustained effort over an extended period of time and you’re analytical, organic seo may be your cup of tea.

If you’re good at writing, creating or talking on video or screen capture video, the Writer’s Secret approach may be for you.

2.  Choose a method with full disclosure

Do NOT start using a method where all the secrets aren’t revealed (or available at a cost you can afford) and where you have to spend $250, $500 or $1,000 a month for coaching to get the REAL scoop.

A lot of systems sound good. But the info product on it is really a glorified teaser for the coaching program.  So the method isn’t actionable to you.

You MUST have an actionable, doable method that does NOT have these deep dark secrets you don’t know that are required for success.

3.  Ask yourself if your model matches your abilities

Right now, the idea of video sales pitches is making the rounds.
It’s a great method.

Really works.

BUT — if you can’t talk, don’t like to talk, aren’t verbal or articulate, then save your money.

If you like to write, follow a writer’s path.

If you like to talk, then do video products and teleseminars, webinars or video sales letters to sell your products.

4.  See through the fad pitches

When your inbox gets POUNDED with people endorsing a new product or method, it has LITTLE to do with how great the product or method is and a LOT to do with how skilled the person was in doing reciprocal mailings, networking and pulling off a major launch.

It has VERY little to do with the actual value of the product FOR YOU.

Keep your head screwed on.

5.  Once you know your model, focus on your model.

Cut out the noise.

You can’t know everything nor do everything.

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Marlon Sanders helps people with hopes and dreams figure out how to turn those into reality by selling stuff on the Internet.  http://www.thewritersecret.com

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