Posted by enetwal on Feb 27, 2011
In almost any competitive niche, you will dicsover that the most obvious keywords tend to be very expensive. Be careful, because you don’t want to bid on the keywords that are really expensive – you could go broke pretty quickly. It is often better to search out less expensive keywords, and to organize them into effective ad groups wtih matching ad copy. You want to get the highest possible position at the lowest possible cost per click. Adwords in not a set and forget game. You must constanly monitor your results and treat it from the beggining as an ongoing experiment. Start with a good keyword tool to identify a wide range of possible keywords. The free Google Keywords tool is one of the best out there, but you can find others that may add additional insights. Long Tails Can Bring Good Results There is ofter less competition and thus less cost for phrases of two or more words. Longer phrases also tend to be more narrowly targeted to your niche do whiel fewer people will search for them, those that do are more likely to be interested in your offer. The real payoff is that they are usually much cheaper clicks. I like to focus my capaigns as much as possible on three word keywords, and you should be sure to add a goodly number to your campaigns. Then watch and see not only which get clicks, but which convert into sales.
Now It’s Time To Start Selling The ad your searchers see need to grab their attention and get them to click. If it doesn’t work well enough, Google will start charging you more when it does. Your ads should: • Uses your keyword phrase as often as possible, especially in the title
• Offer a benefit in the first line (not a feature)
Posted by enetwal on Nov 16, 2009
In my last blog posting I discussed one of the Free Traffic resources I have been testing. Today I want to mention another. It’s called Leads Leap.
Leads Leap is a type of Viral Blog, that allows you to place free ads on it.
If you look in the bottom of the far right sidebar, you will see a widget that I have installed on this blog which lists recent blog posts from Leads Leap.
These are well written high quality posts, that are well worth reading. Every time someone clicks on one of the posts there I earn an advertising credit. Since I have multiple blogs, I have put this widget on a couple of them, and earn ad credits on auto pilot as a result.
In addition to using the widget, you can post links to individual blog posts that your like to your list.
Again, every time someone clicks on that link, I will get a credit. So in addition to getting credits, I can share useful information with my blog readers.
Leads Leap also rewards you for recruiting others.
Once you have recruited 20 other Leads Leap members, you get 500 Free Ad credits per month, and this number builds as you recruit more.
You get credits for the actions of the people you recruit and the people they recruit up to 10 levels deep. This is ultimately very significant, but as with all such programs it takes a while to get established. But once you have built the specific gravity, it grows rapidly.
How to use your free ads? I tend to focus on free offers that have strong appeal and a back end that pays off. Just like a paid Google Ad, you need to start with an attractive offer that gets people to click, leading to a landing page that inspires people to opt in, and then a follow-up that makes it all worth your while.
Another thing to understand about Leads Leap, is that it’s not a flaky newbie to the scene. It has an Alexa ranking of 23,212 last time I checked which puts it pretty high in the Alexa Universe and should help to give you a sense of how big a deal this is, and could be for you.
I recommend you check out Leads Leap yourself.