In almost any competitive niche, you will dicsover that the most obvious keywords tend to be very expensive. Be careful, because you don’t want to bid on the keywords that are really expensive – you could go broke pretty quickly. It is often better to search out less expensive keywords, and to organize them into effective ad groups wtih matching ad copy. You want to get the highest possible position at the lowest possible cost per click. Adwords in not a set and forget game. You must constanly monitor your results and treat it from the beggining as an ongoing experiment. Start with a good keyword tool to identify a wide range of possible keywords. The free Google Keywords tool is one of the best out there, but you can find others that may add additional insights. Long Tails Can Bring Good Results There is ofter less competition and thus less cost for phrases of two or more words. Longer phrases also tend to be more narrowly targeted to your niche do whiel fewer people will search for them, those that do are more likely to be interested in your offer. The real payoff is that they are usually much cheaper clicks. I like to focus my capaigns as much as possible on three word keywords, and you should be sure to add a goodly number to your campaigns. Then watch and see not only which get clicks, but which convert into sales.
Now It’s Time To Start Selling The ad your searchers see need to grab their attention and get them to click. If it doesn’t work well enough, Google will start charging you more when it does. Your ads should: • Uses your keyword phrase as often as possible, especially in the title
• Offer a benefit in the first line (not a feature)