Posted by enetwal on Aug 31, 2010
The primary goal of writing articles for SEO purposes is to generate as many backlinks as possible to your web site or blog post.
Creating articles for backlinks is a long term strategy that will generate traffic to your site from people who happen to read your articles and come to your site for more information. This traffic can be substantial, if your article is attractive enough to get a lot of people, or even just one person with a large following to reprint your article on their site.
More powerful in the long run is the value of the backlinks these reprints generate. Every article directory that carries your article will generate a backlink to you, and thus help raise your sites ranking on the search engines. That’s why some people use article submission services like Content Crooner to get their article posted on as many different article directories as possible.
Since many of these article directories have moderate to high page rank status, these are often valuable links.
The better the article itself, the more likely that it will then be reprinted on other blogs, ezines, etc. And that is where writing articles for SEO really pays off.
Whether you have posted in many or few article directories, your goal is to get as many of these other blogs and ezines to post your article as possible. To do so, you need to provide interesting topics for people to read. Seems simple, and yet a lot of articles people post online are BORING, or pointless.
People go to the internet most frequently to find information. And while you may be mostly interested in selling them something as part of your business, that’s not what your article should be about.
For example, if you are a building contractor that specializes in remodeling bathrooms, you would be better off writing about new trends in barrier free tubs and showers for the graying baby boomer population. An anecdote about Mrs. Brown who was having trouble getting into and out of the tub, will be interesting to thousands of Mrs. Browns and their children.
This potential interest by potential readers is the secret to getting other people to reprint your article. The editors and bloggers you want to reprint your articles are looking for material their readers will appreciate.
While your market may be local, the interest in your topic is more global, so you may get reprints from bloggers around the world. Their readers may be thousands of miles away from your market, but since you are writing articles for SEO purposes that doesn’t matter to you.
Your targeted web site is getting the backlinks you want, and they in turn will help you raise your standing in the search engines. Since you compete locally, you don’t need to have more backlinks than anyone else, you need to have more backlinks than your local competitors.
And in most fields, that is still relatively easy to do. Thus when a local Mrs. Brown starts searching for a barrier free shower or tub, the odds are better that your website will appear on the first page, where she may actually see it. And that’s when the payoff of creating articles for backlinks begins.
[tags]articles for seo, articles for backlinks, seo, article marketing, more backlinks, backlinks, Content Crooner, article submission, article submission services[/tags]
Posted by enetwal on Aug 29, 2010
Twitter has certainly become one of the major new players online in the past year or so. And it can be an effective tool for gaining backlinks to your web properties.
You can and should use your twitter account to develop relationships and promote your sites.
The most effective way to do so is to follow sound twitter guidelines. Tweet regularly and tweet useful and/or interesting stuff. Ideally stuff your twitter followers will in turn retweet to their followers.
One of the things I do is to use Twitter Feed. It shows recent tweets and allows people to sign up for an RSS feed of tweets. It’s free and is worth adding to your blog. Go to www.twitterfeed.com You can see mine in the middle column below the long Green Advanced Twitter Marketing Banner. (By the way this is well worth buying, if you want to learn a strategic way to build your twitter following(s.)
Another free tool to use is now called Social Oomph! but I used to know it as TweetLater. To get a free account go to www.SocialOomph.com
The key to all this twitter stuff is to expose more and more people to your blog or websites and get them to go there and to link to them. To encourage them to do so, one simple but useful idea is to simply ask them.
In your tweets, include a phrase, “Pls RT”, same with your blog posts.
If it’s good content, many will.
Building backlinks is an ongoing process, and it does require some regular work. And since so many tweets are ignored these days, it’s imperative that you offer good and most importantly relevant information to your list.
Now the best idea I’ve run across again comes from Mike Paetzold. He sells the information so I will not release it here. But I can tell you its worth grabbing.
In his Twitter Time Saver report he shows how to connect several different free resources into a system that allows you to find and tweet abouthighly relevant material for multiple twitter accounts in less than half an hour a day.
This give you instant credibility with your followers, because you will be providing links to other people’s stuff worth knowing about, and you will come to be seen as an expert in a twitter world otherwise awash in hype and nonsense.
Twitter properly applied can be a very useful tool to identify hundreds of people interested in your topic or niche, and willing to backlink to your sites.
Again as always this assumes you are providing good content worthy of a backlink.
To get more ideas on generating backlinks do yourself a favor and get my report on Online Backlink Strategies . Remember, backlinks are the key to getting your pages listed on the first page of the search engines. A small investment in learning the hows and whys will pay significant dividends down the line.
Finally, at the upper top right of this post you will see a green Tweet Me button. This is from the TweetMeMe plug in. Upload it and put it on your blogs.
Now do me a favor and click on the Tweet Me button, and then when you are done,leave a comment for me below. Tell me what you liked, didn’t like and any additional comment you may have about this post, using twitter and backlinking in general.
[tags]twitter tool, twitter ranking, twitter rank, twitter pagerank, twitter backlinks, twitter page rank, social oomph, twitter time saver[/tags]
Posted by enetwal on Aug 26, 2010
Strategies to Increase Backlinks
As I mentioned in my last post, I have been working on a new report that outlines 10 strategies to increase backlinks. Backlinks are critical to getting a better page ranking for your keywords and pages. I am pleased to say the report is now finished, and I am offering it for sale for a mere $7.00.
This report outlines 10 basic strategies you can use to generate all the backlinks you could ever need, without having to pay a dime for them.
- Discover which tactics work and which to avoid
- Learn why all backlinks are NOT created equal
- Learn Best Practices for Twitter backlink success.
- Is Article Marketing a Relic of the Past?
- How to Get Others To Give You Tons of Links
- Do you Want Quality or Quantity?
- Should you PAY for backlinks?
- Are Link Swaps Worth the Effort?
- How to Use Facebook for Links
- Are Press Releases Old Hat?
- and Much more… Now Only $7
Full 30 Day No Quibble 100% Money Back Guarantee
Posted by enetwal on Aug 25, 2010
How and why one web site gets ranked on the first page of a Google Search and another is on page 23 is a mystery to many small business people. And even experts will disagree on the details.
The exact formula used by Google is a closely guarded secret that changes from time to time. However enough is known to provide practical guidance to anyone who wishes to improve their overall ranking for any given keyword phrase.
There are a number of “on page” factors that matter a lot in this ranking process. This includes a proper set of meta tags, and the effective use of keywords on the page and if possible in the URL of the site. But once these basics are properly completed, the focus of search engine optimization shifts to the creation of backlinks.
A backlink is any link from another web property that connects (or links) to the target site. These can be links from other pages on the site, but most importantly include links for other web entities.
In the simplest way to think of it, you could consider each such link to be a vote. The site with the most votes wins.
And while in general this is true, it is only part of the story.
In the internet world, not all votes are created equal. Google in particular give the votes from your cousin Susie’s occasional blog far less value than a vote from the Smithsonian. Different web sites are assigned a page rank value which is a rough estimate of its standing in Google’s eyes as an authority. The higher the page rank, the more weight in has in the equation to rank a site.
In a recent report released by Ryan Deiss called the Authority Codes, he suggests that a single link from a site with a Page Rank of 5 is roughly equal to 555 links from sites with a page rank of 1.
While I cannot verify his information, I use the example to point out that the differences in page rank are significant.
That said, one backlink is better than no backlink, and the more links you get the better in terms of your sites ranking.
Because in the final analysis, the fight for a high ranking is very much like the old story of two hunters who have a bear chasing them. One stops to tie his shoe. The other says, Don’t be silly, you can’t outrun a bear. The other says, I don’t need to outrun the bear – I just need to outrun you.
In the page ranking game you are striving not to be the highest ranking site in the universe. You just need to be the highest ranking site in your particular niche. And for most local businesses that means being the top ranking butcher in Peoria, or St Louis or what ever geographical reference point that applies to you.
Now you still do want to get the high value links when you can. Among the better values are links from .edu or .gov sites. Educational institutions and governmental agency rankings carry more weight than those of a standard .com. Why? Because the search engines tend to assume that such links are more authoritative and less likely to be “Commercially” motivated.
Google also appears to look at the relevance of the referring source. If your site is all about elephants and you are getting links from a petting zoo and a veterinarian, the links will likely help you more than a set of links from a poker site and a car dealership.
These effects are magnified on some popular web sites like Squidoo. Many know that Squidoo carries a fair amount of weight due to its relatively high page rank. However, the real power of link from Squidoo come when the referring lens is part of a group of similar lens on the same topic.
Thus a link to the elephant site from a single lens on Google may have some decent weight, its likely to loose out by a single link from a lens that belongs to a group of circus animal related sites on Squidoo.
All of this conversation on backlinks is preliminary to a series of posts I will be adding to this blog from time to time in the coming few weeks.
I am in the final stages of preparing a report on back linking strategies.
With any luck I will have it available in the next day or two.
In the meanwhile, I invite you to leave any questions you have about backlinking in the comments section. Also feel free to copy this post in its entirety to repost on your own blog or to provide a link to this.
And one quick tip. When you leave a comment here you will be building a backlink to your web site. So it pays to comment in the form of gaining a backlink. Now I do moderate the comments on my blog, and will delete any spam or irrelevant comments. But if you ask a legitimate question, or leave a useful comment, you win a backlink.
[tags]backlinks improve pagerank, improve pagerank, backlink, backlinks, seo, authority codes, Ryan Deiss, Squidoo, meta tags, page ranking, [/tags]
Posted by enetwal on Aug 24, 2010
Here’s a ground floor opportunity for those who may be looking for a game plan to turn social media into a paying proposition.
Austin Walsh, is preparing to open the iSocial Academy next month and is lining up affiliates as I write this. If you are looking for a continuity program that sends you monthly checks this may be just what you are looking for.
The entire social marketing world is growing so rapidly, it’s difficult to keep up. I don’t know about you, but I belong to more social networks than I can shake a stick at, many of which I frankly don’t fully understand. And while I have made a serious effort to learn how to use YouTube, Facebook and Twitter, my skills on many of the others is pretty limited.
Now my guess is that what I consider the big three above will be the primary emphasis of this new iSocial Academy, I understand that they will be teaching a broader use of Social Media.
More importantly, they will be focusing on some power tools and approaches that are designed to leverage the media in less time and for greater benefit.
I mention all this today, because you may want to get involved as an affiliate. This is a two tier system, so I am interested in finding a group of sub affiliates to work the program with me.
One of the promised features of the affiliate program is a series of ongoing training seminars for affiliates. I like that. It’s one thing to teach and talk about affiliate marketing in the abstract. It’s much more productive to learn by doing.
Since this is a course on social media, it’s safe to say that the size of your list is not the key criteria for success. So even if you have a little – or no list – if you are willing to take action and make things happen for yourself, I encourage you to sign up and make this your project for September.
There is an affiliate training session set for next Tuesday August 31.
Sign up today, and plan on attending.
[tags]isocial academy, i social academy, social network marketing, iHit 17, [/tags]
Posted by enetwal on Aug 20, 2010
Free Article Marketing Tips
Effective article marketing can be a major source of traffic to anyone’s website or blog.
In an effort to assist as many people as possible to learn the basics of article marketing I have released a free report called Article Power.
In the report I discuss the two key ingredients of an effective article marketing campaign, namely Quality and Quantity.
I point out that articles generate traffic directly from people who read your articles and also discuss how backlinks from article directories and the republishing of your articles serves to drive search engine traffic to your site as well.
In fact, it’s this backlink power that I appreciate most, as it effectively builds traffic over the long haul.
Of course an effective article marketing campaign needs to be focused on appropriate keywords so I do discuss a bit about keyword selection as well.
The trickiest part of article writing for many people is the creation of their resource boxes, which is the paycheck for an article marketing campaign.
To finish up I list some of the top article marketing sites or directories, and provide a page of resources that could be of value to anyone seriously pursing an article marketing strategy.
As I said above, I am interested in sharing the message of article marketing near and far, so I have included giveaway rights to all who download it. That means you will be able to share it with your friends, your twitter or facebook followers etc.
The resource page includes a variety of affiliate links, so I do hope to make a few bucks here and there as well. But I have also made it possible for you to re-brand this report so that you can earn those commissions.
Get your copy of Article Power now.
Also please let me know what questions or issues you have about article marketing, and I will answer them here in an upcoming post.
Feel free to republish this blog post in its entirety on your blog or newsletter.
[tags]Article Marketing Help,effective article marketing, easy article marketing, article marketing sites, an article marketing, article marketing tip[/tags]
Posted by enetwal on Aug 17, 2010
Doug Champigny just released a quality package of 5 different eBooks you can acquire and use for your own personal education and to sell or giveaway as part of your list building activities.
This particular set is ideal for anyone in the information marketing niche.
The titles include:
* Article Power
* List Explosion
* Traffic Triggers
* Video Marketing Secrets
* Profitable E-Mail Copywriting
In addition to the five eBooks, you will also get 5 sales pages and 5 squeeze pages. This will permit you to get these set up and producing results for you in no time.
Not only that, but in addition to being able to give away individual pdf’s of these eBooks, you also get rights to resell the package or just individual products.
Now for such a complete package you might expect to have to pay some big bucks, but as you will see when you click on the link below these are priced so that anyone can get started online.
Grab this set and use them as your freebie offer to get people to sign up to your list. Use them as products for Giveaway events. Use them for ad swaps, use them as freebies to your existing list.
Tear them apart and use them as fodder for your blog. Imagine running a series with one eBook a week featured and broken down into parts.
You have content to use, and you can offer the full report to anyone who opts in for it.
[tags]Doug Champigny, plr, list building, giveaways, Blog content, PLR Superpack, resell rights, list building plr[/tags]
Posted by enetwal on Aug 12, 2010
Just yesterday, I posted here an interview I did with Mike Paetzold. I mentioned that Mike was my “Go To” guy on everything wordpress.
Like everything these days, things change, and just today, Mike puts out an alert that one of the plug in’s I use is about to expire and not be updated to meet new Twitter standards.
So I am spending my day in part updating my blogs. If you use “Tweet My Blog” you really need to check out Mike’s post today. Go to Tweet My Blog Update
If you missed my interview with Mike you can access it here:
Mike outlines not only what the issue is but has a suggestion to replace the functionality and explains just how to install it.
That’s why, I recommend him to you.
[tags]Mike Paetzold, plug ins, blogging, Mr Word Press, Tweet my blog, [/tags]
Posted by enetwal on Aug 11, 2010
I recently had a chance to do an interview with Mike Paetzold, also known as the Word Press Guy and author of the great video series for new and intermediate bloggers called, Profitable Blogging Steps.
He is my personal “Go to” guy on WordPress issues. I am a regular visitor to his blog http://wptutorial.com/blog to keep up on the constantly changing and improving wordpress world.
Tomorrow August 12th, Stephanie Mulac is launching her Ultimate Blogging Giveaway Event and I wanted to do something different for the event, so I arranged to do the interview with Mike. It is one of the gifts I am offering on the Giveaway, and I think a good one.
I tried to focus on issues that go beyond introductory discussion of what plug ins to use, and Mike was most gracious to work with me.
If you would like to download the session to listen to it at your convenience you can do so by going here: Interview Download
If you prefer to listen to it now, just click on the arrow below. The entire interview is just under an hour in length:
[tags]Mike Paetzold, Word Press Guy, Ultimate Blogging Giveaway, Stephanie Mulac, profitable blogging steps, profitable blogging, interview, [/tags]
Posted by enetwal on Aug 6, 2010
The folks on my mailing list have all recently received a free report on how to succeed with Facebook Ads. Now, I try to get as much of my traffic for free as possible so I have only briefly experimented with Facebook ads myself. It’s clear to me though, that there’s bound to be some early adapter advantage to getting into Facebook ads today.
While similar to advertising with Google, there are multiple differences in rules and attitude that can be confusing and frustrating. Once learned, it’s a smooth operating machine that can offer exceptional opportunities to the entrepreneur willing to dig gold in what amounts to still virgin territory.
But the word is getting out there, so as always, the big profits will be made by those who spring into action, rather than waiting for the reviews of what happened.
To get your free copy go to http://bit.ly/aVyJd4
But the reason I mention it is to not only make sure you get your copy, but to discuss the viral nature of the gift itself.
You see, I formatted it and used James Grandstaff’s Viral PDF Generator.
When you download your copy of the free social media eBook I offered above you will discover that I have also given you free giveaway and resale rights to the eBook. Since it’s well written and timely, it’s my hope you will do just that and profit in the doing.
There are of course affiliate links in the reports, and should you or anyone you send it to, decide to buy, I will get a commission. That makes my day rounder.
I’ve also set it up so you can get those commissions yourself. For a small fee you can get the report re-branded with your affiliate links in about 10 minutes. The rebrander itself is pretty slick.
Once rebranded, you can give it away yourself on Giveaways, use it as a bonus, or a gift to your existing list, or profitably sell it as a stand alone eBook or as part of a package. Once launched, a viral product like this can propagate for a long time, bringing you sales far into the future.
If you own rights to your own eBook or other reports, the viral approach offered into a viral product may be worth serious consideration. Instead of sitting on the hard drive and maybe selling once in a blue moon. Make it Free, Give it away, but give it viral wings to fly with.
I am experimenting with this facebook ad book, but am considering selling rebranding rights to my two popular ebooks. So keep lookout for more info on that at a later date.
You should take a look at the Viral PDF generator. I can see how it can play a big role in my future plans. I bet you could see it doing some great things for you as well. But to do so, you need to click on the banner above and spend a few minutes reviewing the offer. The exponential power of this viral tool is limitless in its potential.
To get more info grab Jim’s free report by clicking on one of the banners. Then listen to Jim’s proposition. It’s a good one. Particularly valuable to anyone with rights to some dormant ebooks reports rusting on their hardrives.
Click on either banner, grab Jim’s free offer, and then take a moment to check out the Viral PDF Generator. The free info provided is worthwhile even if you decide not to go the viral route.
[tags]viral pdf generator, James Grandstaff, rebranding, rebrander, viral marketing, Facebook ads, facebook advertising[/tags]
Posted by enetwal on Aug 3, 2010
Direct marketing in the offline world has grown to huge proportions, becoming a very professional industry in which the biggest players are immensely successful. And these same direct marketing strategies and techniques are the hallmark of the most successful Internet marketing businesses, etc. In fact, every direct marketing professional should consider Internet marketing as a career or at least a sideline for additional income streams.
Direct mail pieces in the offline business world become email blasts online – and with more and more email programs now HTML capable, can be just as glossy and heavily designed as their offline counterpart. And just as direct marketers buy targeted leads or use location-based mail drops, Internet marketing pros rent email lists, buy solo ads and buy leads.
Direct marketing techniques also include classified ads and TV infomercials – online there are a number of classified-ad sites, some international and many based on certain locals. And video sharing sites are perfect for displaying TV-style commercials, infomercials, product demonstrations, etc.
And the ‘golden lists’ or the big Direct Mail houses, those lists of targeted leads that buy from them regularly, are no different than the customer lists online. Just as direct marketers have a pre-written series of e-mails and offers that go out to their previous customers on a regular basis, so too do online marketers who use pre-written autoresponder series to follow up with each purchaser.
If you own and/or operate an offline business in direct marketing, learn all you can about the strategies, tools and techniques being used by successful Internet marketing pros and use that knowledge to increase bottom line profits considerably. While some online regulations, like the anti-spam laws, make parts a little trickier in compliance, it’s more than made up for by the low cost of email blasts, the lack of lead time required for printing, and the free video hosting the video sharing sites provide. Start by putting every commercial and infomercial in your current library online at sites like YouTube, Viddler and Daily Motion and you’re already well on your way.
And if you’re currently working in the direct marketing industry with no equity in the company that employs you, consider starting a part-time job in online marketing and building it into your own full-time Internet marketing or affiliate marketing business. You have the skills so start investigating this low-startup-costs online industry for your own future today!
Having gone from newspaper advertising manager to founding and operating 2 full-service advertising agencies, Doug Champigny had already mastered the world of offline marketing before turning his attention to online marketing full-time. Now, over a decade later, marketing mentor and speaker Doug Champigny is a world-famous marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline advertising and marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Give your online marketing the PowerStart it needs today – enroll now!
[tags]Doug Champigny, Powerstart 2010, powerstart, Affiliate marketing coaching, internet marketing coaching, offline business, Direct marketing, [/tags]
Posted by enetwal on Aug 1, 2010
The soon to be released compilation of interviews done by Earl Netwal as part of his Blog Talk Radio “Yearlings” series will be released sometime in August of 2010.
The Series will include interviews with Roy Fielding, Lonnie Amirault, Fred Lotgering, Gaj Subudhi, Michael O’Rielly, Singing Steve Bermann and David Walker.
The title of the project is messages from the battlefront, and represents a look at tips and tactics these 7 marketers have found useful in their forays into the battle front of the marketplace.
Watch this space for more information as this project nears release.
[tags]Roy Fielding, Lonnie Amirault, Fred Lotgering, Gaj Subudhi, Michael O’Rielly, Singing Steve Bermann, David Walker, messages from the battlefront, blog talk radio, [/tags]