Posted by enetwal on Dec 31, 2008
One of my secret weapons is a paid keyword tool that works wonders for me.
What makes it so valuable is that it is a shorthand way to access the power of WordTracker, without having to pay the high cost. Jonas has been running a special offer for an annual subscription, it may still be in effect. I highly recommend it, I skipped it and have been paying about $20 a month for several years now. It’s been well worth it. If the special is gone, he has been talking about pulling it, don’t fret too much. If key words are valuable to you, you really do need find the words that are about your topic without having the word or two you are searching on in them.
For example I did a keyword search for the term teeth whitening and got back among the results cosmetic dentistry. Try that with the free key word tools.
Posted by enetwal on Dec 27, 2008
Normally, the phrase is alpha and omega, but as we approach the end of a year, I prefer to reflect on the end and then the beginning.
This has been a momentous year, for the nation, world and for me. For me it has been a transitional year, from one where my focus was on my collectibles business, and the journey I have taken to migrate out of into a new internet venture.
The beginning of the year was taken up with the Marty Estate, by far the nicest accumulation of philatelic material I have had the privilege of handling in my almost 30 years as a part to full time dealer. Toward mid year, I focused on the home staging industry. I designed and conducted a significant survey of home staging professionals from around the US and Canada.
It was, if I may say so myself, a well done survey that focused on the individual needs of home stagers as small business people. I created a significant report that clearly set out the circumstances and obstacles faced by home stagers. My hope was that I would be able to follow up and create some products to assist them as a group. I did conduct one teleseminar on the need for opt in forms on their web pages, which was well received by the handful of people who caught it. I was less successful in selling my report on the survey results.
During the year, I discovered Bob the Teacher. I took about a half dozen of his online courses, and credit him with my breaking through on many of the critical skills essential to internet marketing. The break through course for me was his teleseminar course, but not so much for the teleseminar part, but rather a piece of it that gave me a glimpse of how to use my Cpanel. I eventually took his Cpanel course which did a lot to demystify much of the barriers that had gotten in my way previously.
By accident, I chanced into a relationship with Doug Champigny which has turned into a godsend. Doug is leading a group of marketers who are helping each other out, for free. Now we do promote Doug’s products as well as those of others in the group, which is certainly not a difficult thing to do, as they are generally low price and high quality.
As the year progressed, I have learned more about blogging, article writing, traffic exchanges, and more importantly realized that my home stagers were not alone in their individual plight. I shared it, and so to do thousands of other small business people.
We may as very small business owners know one or two things quite well, and many others pretty well, but for the most part we all have arenas where we don’t know diddly squat. What’s often a problem is that that’s where we either spend too much time, or not enough time.
If we spend too much time trying to figure things out ourselves, we are taking time away from what we are good at. If we spend too little time, it’s because we have decided to live without. Neither is optimum.
For my home stagers, it was clear that for many of them, the area they left out was marketing. Almost none of them had any form of lead capture. I suspect this is true of many people in other businesses as well. This fact was so obvious to me, I focused my first teleseminar on it. And so it seems, this earlier work I did with home stagers will become my focus for the future.
The vast majority of offline businesses do their web pages wrong. They have web pages created by their children or even by first rate web designers, but as good as many are creatively, they fall flat on a critical understanding of what the potential value of a web page is for a business.
And that is my plan for the coming year. I have decided to all but abandon my philatelic pursuits. Instead I will focus on assisting small businesses move from their static web sites into a more aggressive format that will reduce their existing advertising costs while building their customer base.
This blog, MicroBusinessSpecialist will become my flag ship for the coming adventure. I know I can help hundreds of businesses do better. I can do it cost effectively for them, and yet make a good fee for myself. This is my Alpha for the coming year.
I will succeed, because I have to. But additionally, I have a solid set of knowledge I can offer that will make a difference for my prospective customers. I learned a long time ago, that you make money by helping other people make money. I guess I was too into my hobby to not recognize that I wasn’t actually doing that there.
My plan is to focus on offline businesses, in my own area, although much of what I have to say and do can be done for businesses wherever they are located. So I will maintain an active web presence.
And while I will focus on this key function of helping businesses develop more aggressive web sites, I will continue to develop my own skills as an information marketer. Through this process, I will learn to keep up to date on new techniques. Afterall, the “how to make money on the internet” arena is probably the second most competitive arena on the internet after porn. This is where the cutting edge tools are most aggressively taught and experimented. By building my skills here, I will be all the better equiped to assist those for whom learning internet “how to” is boring, or confounding.
This is my Omega and Alpha. A transitional year is ended. A building year is ahead. If I can be of any assistance to you. Let me know. It’s going to be a blockbuster of a year.
Posted by enetwal on Dec 4, 2008
I have just published an internet marketing dictionary, by that name. For more information on it go to
Internet Marketing Dictionary It’s free as part of my series of background reference books.
You may also be interested in my HTML Made Simple book. It’s only $9.97 and can be found at
HTML in Simple Terms
Posted by enetwal on Dec 2, 2008
Here’s an interesting blog post for you..
When videos started to grow popular on the Internet in
the past couple of years, the Internet Marketing
landscape started to change.
Affiliate Marketing was not exempted, either.
The most classic mistake people tend to make in
affiliate marketing is not capturing the opt-in leads
first before sending their visitors to the merchant’s
So what smart marketers often do is that they would
have their own Squeeze Page for the visitors to opt
into their list, before sending them to the website
they are an affiliate for.
This is so the affiliate marketer can build his own
opt-in list and do his follow-ups later.
A few but exceptionally smarter marketers, on the other
hand, take this to the next level.
=====> THEY IMPLEMENT VIDEO MARKETING, TOO.
You probably notice most top Internet Marketing experts
are now using videos on their Squeeze Pages. And
smarter affiliates are also doing the same for their
own, for one obvious reason:
=====> VIDEOS CAN SKYROCKET YOUR TRAFFIC AND SALES
Unfortunately, the problem with video marketing is that
to begin with, you have to know how to make your own
And even if you could do your own videos, what if you
learn that the affiliate program doesn’t convert well
for you after all?
Affiliate Power Videos remove all these barriers.
At Affiliate Power Videos, you get 10 unique, high
converting Video Squeeze Pages, and 5 new ones every
So all you have to do is:
Step 1: join any or all of the listed affiliate
Step 2: Upload the video and squeeze pages to your web
Step 3: Start driving in traffic, build your opt-in
list and rake in affiliate sales!
You might be thinking that this is going to be a costly
monthly membership – maybe $97, $197 or even $297 a
You’re going to be in for a pleasant surprise — this
one’s on the house (read: zero cost)!
Here it is again:
Sign up for your free Silver membership access now and
don’t delay – because I know you could very well have
your own string of affiliate video businesses up and
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experience on your part!
P.S. If you want to find out how you can maximize your
traffic and sales conversions, I really urge you to
check out the One Time Offer too right after signing